Performance Marketing Manager
Updated on 2/20/2024
Global video game development and design studio
Sumo Digital Ltd, a globally recognized game development company, fosters a vibrant work culture that emphasizes personal growth, work-life balance, and team unity through regular social events and flexible work arrangements. The company's commitment to employee development is evident in its substantial investment in training programs, including access to an internal learning platform, five learning days per year, and free courses from Udemy and Gnomon. With a secure and equal work environment, clear career progression pathways, and a track record of creating successful games for major publishers, Sumo Digital offers a stable and rewarding career in the cutting-edge field of game development.
null, United Kingdom
Growth & Insights
6 month growth↑ 4%
1 year growth↑ 2%
2 year growth↑ 3%
Growth & Marketing
- Prior experience in paid media/performance marketing roles in the games or entertainment industry
- Ability to take ownership and responsibility for paid media campaign planning
- Experience utilising project management tools
- Experience working with paid media agencies or previous experience as part of a paid media agency
- Ability to make decisions based on data and KPIs and to pivot campaigns to maximise efficiency
- Passion for games and knowledge of gaming culture and digital trends
- Crafting, managing, and optimizing impactful paid media campaigns for games
- Aligning strategies with Go-To-Market plans
- Providing data-driven direction and reports to amplify the effectiveness of marketing efforts
- Coordinating with external agencies from briefing to delivery
- Fostering internal alignment between marketing and publishing teams
- Experience in a hybrid role
- Experience in performance marketing for game development studios
About Secret Mode
Secret Mode is the publishing wing of the award-winning Sumo Group Ltd. Our goal is to publish internally developed projects from any of Sumo Group’s 19 game development studios across the UK, Canada, Europe, and India, as well as third party independent game developers. We believe that games are for everyone, and that creativity has no limits. We believe quality and fun are everything.
Day in the life of a Performance Marketing Manager:
As our Performance Marketing Manager, you’ll craft, manage, and optimise impactful paid media campaigns for our games! You will work with specialised agencies as well as our very own Product Marketing Manager to align strategies with Go-To-Market plans, ensuring that the work you do is integral to our success!
As the internal champion of paid media trends, you’ll bring your analytical prowess to provide data-driven direction and reports, amplifying the effectiveness of our marketing efforts. Your role extends to seamless coordination with external agencies, from briefing to delivery, ensuring our campaigns hit the mark. Additionally, you’ll play a crucial role in fostering internal alignment between Secret Mode’s vibrant marketing and publishing teams, contributing to our unified strategies.
Please note, this is a hybrid role that will require you to work from our studio in Leamington on a weekly basis.
What you need to do this job:
• Prior experience in paid media/performance marketing roles in the games or entertainment industry.
• Ability to take ownership and responsibility for paid media campaign planning.
• Experience utilising project management tools.
• Experience working with paid media agencies or previous experience as part of a paid media agency.
• Ability to make decisions based on data and KPIs and to pivot campaigns to maximise efficiency.
• A passion for games and a knowledge of gaming culture and digital trends.
The Interview Process:
At Secret Mode we take a holistic and engaging interview process that allows us to get to know you, your skills and your potential. For the Performance Marketing Manager role we have a 3 stage interview process:
1st Stage: One hour with our Marketing Director, here we will talk with you about your experience, our expectations in the role and ask some competency based questions. There will of course also be opportunities for you to ask questions!
2nd Stage: One hour with the Lead Product Marketing Manager and the Director of PR & Communications. This is a chance for us to discuss further technical aspects of the role and for you to meet some more of the team here at Secret Mode.
3rd Stage: One hour with the Vice President of Secret Mode.
What’s in it for you?
Secret Mode also offers a highly personable benefits package which has something for everyone, no matter where you are in your career.
Financial: Annual bonus, flexible benefits allowance, salary sacrifice pension, benefits hub, payroll giving, an employee referral scheme (up to £3,000), financial/home buying consultations, workplace ISA and other schemes for tech loans, car loan and bicycles.
Work-life balance: Flexible working, 21 free choice days holiday (increasing to 22 with service), bank holidays, birthday day off, a duvet day (increasing to 4 with service), Christmas shutdown (Christmas Eve to New Year) and options to buy or sell up to a week of annual leave*.
Health and Wellbeing: Dental insurance, income protection, life assurance, BUPA private healthcare*, leading EAP programs (remote GP, mental health, physio, nutrition, lifestyle coaching and second opinions (medical)), critical illness cover*, health cash plan*, flexible gym (in-studio or discounts) and funded flu vaccines/eye tests.
Personal Development: Structured My Development pathway, regular appraisals, annual salary reviews, access to Udemy learning platform, 5+ learning days per annum (1 can be used as a volunteer day), award-winning L&D team and yearly attendance to the Sumo Developers Conference (link to video).
Extra Perks: A variety of in-studio perks, regular care packages, studio days out (family welcome), studio-led social activities (game jams, yoga, quizzes, life drawing and more), sabbaticals (at 10 years’ service) and an annual gaming subscription.
*These benefits are part of our flexible benefits options and are opt in selections.
Inclusion and Belonging at Sumo Group:
We are dedicated to growing a sustainable business that provides security to our people while delivering a first-class experience to our partners and players.
As a people business, the success of our people is the success of our company. We prioritise taking care of them with a focus on supporting them, nurturing their talent and providing a healthy, friendly, enriching, creative and safe environment in which to work.
Sumo’s employee diversity group, PRISM, exists to promote diversity, inclusion, equity, equality & wellbeing across the company and plays a key role in Sumo’s ongoing goal of fostering environments where all employees feel safe, welcome & represented.
Our charitable and community initiatives provide support for meaningful causes that matter to our employees, clients and partners.
We continue to work to improve diversity in our recruitment and promotion processes, and to actively encourage people from marginalised groups to consider a career in the games industry.