INACTIVE
Full-Time
Account Based Marketing Specialist
Posted on 4/23/2024
Industrial maintenance and MRO asset management solutions
Data & Analytics
Industrial & Manufacturing
Mid, Senior
Peoria, IL, USA
Required Skills
Sales
Lead Generation
Marketing
Requirements
- Bachelor’s degree in related field and 2-4 years of related experience.
- Strong analytical and research skills
- Ability to identify and seek needed information
- Experience in direct sales/inside sales/lead generation/marketing is desirable
- Excellent verbal/written communication skills
Responsibilities
- Develop and implement a target account strategy to support account-based selling
- Create annual and quarterly marketing plans and targets for accounts and contracts
- Interface across sales and marketing to determine enablement needs
- Evaluate and manage vendors that contribute to demand creation programs
- Design and execute inbound and outbound marketing campaigns
- Deploy marketing tactics and provide enablement on an account and/or industry basis
- Identify and initiate growth opportunities for existing customers
- Identify gaps in key personas and contact information within strategic accounts
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
ATS specializes in industrial maintenance and MRO asset management solutions, utilizing predictive technologies, machine health monitoring, and remote analytics to prevent unplanned failures and optimize equipment reliability for process and discrete manufacturers. The company aims to deliver improved asset health and productivity through a technically skilled workforce and Industry 4.0 technologies.
Company Stage
Private
Total Funding
N/A
Headquarters
Peoria, Illinois
Founded
1985
Growth & Insights
Headcount
6 month growth
↑ 0%1 year growth
↑ 2%2 year growth
↑ 9%INACTIVE