Full-Time

Strategist

Brand, Health

Posted on 8/27/2024

Wunderman Thompson

Wunderman Thompson

5,001-10,000 employees

Creative agency and consultancy for brands

Compensation Overview

$45k - $100kAnnually

Entry, Junior

New York, NY, USA

Category
Strategy Development
Strategy Research
Business & Strategy
Required Skills
Market Research
Data Analysis
Requirements
  • 1+ years’ experience of overall research and strategic planning experience
  • HCP and DTC marketing agency experience
  • Critical and analytical thinker, innovator and visionary that inspires creativity
  • Highly collaborative and able to work effectively across internal and external stakeholders
  • Excellent written and verbal communication skills
  • Minimum of a bachelor’s degree and a multidisciplinary background, including developing business strategy, marketing strategy, consumer insight, and/or account planning
  • MBA is preferred
Responsibilities
  • Develop insight deep dives, initiate research projects, keep all logistics on track. Craft research proposals screeners, DGs and solicits team's input
  • Continue to build understanding of primary research and syndicated research tools; Analyze key findings, summarize insights and implications
  • Independently analyze relevant category or competitive dynamics (eg drivers/barriers, subsegments, role of each competitor and their comparative advantages & disadvantages
  • Learn how customer journeys can uncover influences on customer behavior and preferences; Recognize & uncover pain points and customer needs within the journey
  • With guidance, use qual & quant to identifies drivers/briers, unmet needs, customer motivations & craft insight statements
  • Build understanding of positioning fundamentals; building locks and how to create them (i.e. identifying target needs, brand benefits and RTBs).
  • Learn to how to formulate a positioning statement, drawing on brand and competitive learnings
  • Draft the background briefing document & learn to how to draft tactical briefs as well as get a sense for the story flow of a creative brief
  • Participate in creative review meetings and develop experience in providing direct feedback to creative
  • Review creative assets for alignment to brief and ensures editorial review
  • Assist in assembling proposals, pre-reads, exercise materials, and synthesis of summary/outcomes; With guidance, coordinate all logistics, note-taking, and materials
  • Compile desk research, competitive audit and coordinates any market research
  • Actively participates in all pitch meetings, helps develop storytelling and pitch theater materials

Wunderman Thompson provides a blend of creative, consultancy, and technology services in the marketing and advertising sector to help brands grow. They create advertising campaigns and brand strategies, such as the adaptive deodorant for Degree, and offer consultancy services that leverage data for business transformation. Their technology solutions include products like WaterLight, which generates power from salt water. The company stands out from competitors by integrating creativity, data, and technology, aiming to deliver impactful results and drive growth for ambitious brands.

Company Size

5,001-10,000

Company Stage

M&A

Total Funding

N/A

Headquarters

New York City, New York

Founded

1958

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-driven personalization enhances targeted client engagement in marketing campaigns.
  • Voice commerce offers new opportunities for e-commerce consultancy services.
  • Sustainability in digital advertising aligns with their socially responsible projects.

What critics are saying

  • High turnover of key personnel may disrupt client relationships and project continuity.
  • Rebranding to VML could lead to brand identity confusion among clients.
  • Departure of senior leaders to competitors may result in loss of strategic direction.

What makes Wunderman Thompson unique

  • Wunderman Thompson combines creativity, data, and technology for impactful marketing solutions.
  • They developed the world's first adaptive deodorant for the disability community.
  • Their WaterLight technology converts salt water into electrical power, showcasing innovation.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Company News

Campaign Brief Asia
Nov 13th, 2024
Joy Chauhan joins Enormous as Fractional CMO

Chauhan joins Enormous from Wunderman Thompson (now VML) where in his last role, he served as Managing Partner (North) & Chief Client Officer (WT India).

Campaign Brief
Jul 30th, 2024
City of Melbourne appoints By All Means; Grace Hurley joins agency as art director

Hurley joins BAM from Wunderman Thompson (now VML), where she worked on Nestlé, Kelloggs, Treasury Wine Estates, Visit Canberra and Victoria Police.

Fierce Pharma
Feb 7th, 2024
Wunderman Thompson Health, WPP alum Renata Maia becomes Ogilvy Health's chief creative officer

In this role, Maia, who joins from Wunderman Thompson Health where she was the agency's first global CCO, will "oversee the creative product across all Ogilvy Health offerings including brand development, strategy, experience and innovation, PR and influence, medical education, and market access," according to a press release.

Campaign Live
Jan 29th, 2024
Brave Spark creates leadership roles for strategy and new business

Katie Mulligan joins from Wunderman Thompson and Matt Williams moves from his role as global head of marketing at parent company MSQ.

Campaign Asia
Jan 17th, 2024
Valtech boosts growth and consulting practices with senior hires

Varatharajan joins from Wunderman Thompson (now VML), where he was head of growth and consulting.

INACTIVE