Director of Demand Generation
Posted on 3/24/2023

501-1,000 employees

Crowdsourced cybersecurity solutions
Company Overview
Bugcrowd's mission is to enable companies to proactively keep digital business one step ahead of cyberthreats. Today’s enterprise demands a proactive approach to cybersecurity—and Bugcrowd offers the only solution that orchestrates data, technology, and human intelligence to expose blind spots.
Experience Level
Desired Skills
Google Analytics
Lead Generation
  • 8+ years of relevant B2B experience managing global demand generation & operations strategy across online and offline channels
  • Marketo, SFDC and 6Sense power user
  • 5+ years of direct oversight of marketing operations - managing a full marketing tech stack with a bi-directional sync with SFDC
  • Demonstrated success in creating and executing multichannel demand generation campaigns and programs with global experience
  • Account Based Marketing knowledge, experience and best practices is a must
  • Strong analytical skills with a proven track record in making data-driven decisions to continually optimize performance and determine future investments
  • Ability to quickly understand overall business objectives, create a well-aligned marketing strategy and execution plans with clearly defined metrics and KPIs
  • Strong technical skill with marketing automation, ABM, SFDC, Outreach and Google Analytics
  • Strong planning and organizational skills
  • Excellent communications skills - both written and verbal
  • Strong sense of teamwork, collaboration and relationship management skills
  • Create the vision and plan for generating demand by developing high-impact lead generation campaigns across multiple channels, events, or other outlets
  • Manage the Demand Generation team for optimal dissemination of campaigns across channels, including digital, field and email
  • Develop Account Based Marketing strategies and programs
  • Work with the rest of our Go-To-Market team to set and achieve marketing KPIs that allow us to meet pipeline and revenue targets
  • Ensure that we hit our booking targets by creating a healthy stream of high quality pipeline opportunities for the go-to-market teams to pursue
  • Put in place best-practice processes and tools that allow us to measure and report on KPIs across our entire marketing funnel and effectively execute our marketing plan
  • Provide day-to-day support for sales development activities, ensuring that inbound and outbound processes are fully in sync
  • Maintain a reliable funnel forecast and drive internal communications around expected results
  • Align marketing with sales to ensure demand generation campaigns are synchronized with sales strategies and goals
  • Build and manage demand generation campaign calendar, communication, and deliverables
  • Rigorously track, analyze and communicate our lead generation and pipeline opportunity contributions on a regular basis
Desired Qualifications
  • This position may also be eligible to participate in a discretionary program or commission plan, subject to the rules governing the program, whereby an award, if any, depends on various factors, including, without limitation, individual and organizational performance