Senior Marketing Measurement Analyst
Paid Media
Confirmed live in the last 24 hours
San Francisco, CA, USA • Remote in USA
Experience Level
Desired Skills
Data Analysis
  • 8+ years experience in an analytics role; Full-funnel Paid Marketing analytics specific role highly preferred, with specific experience in performance marketing analytics
  • Experience with digital media strategy and the ever-evolving attribution landscape
  • Experience and knowledge of data warehousing and business intelligence, with emphasis on data architecture, sourcing, reporting and analytics through the entire project lifecycle
  • Experience with business intelligence reporting and building data visualizations and dashboards (e.g. Looker, ThoughtSpot, Tableau)
  • Experience with marketing acquisition tactics through various paid media channels such as SEM, display, social
  • Experience focusing just as much on the delivery, insights and the "so what" of the data as much as the technical craft of extracting them
  • Experience using data for storytelling to technical and non-technical audiences
  • Experienced in taking vague questions and crystallizing them into impactful experiments, analyses, or models
  • Experience with data extraction and analysis using SQL/Google (schema and ETL design, and query optimization) and comfortability operating in Google Sheets and Google Slides
  • Experience applying data-backed hypotheses to solve practical product problems such as customer churn, engagement modeling, or behavioral clustering
  • Be the team's subject matter expert on paid media analytics - including reporting, media effectiveness insights, data standards and hygiene
  • Build comprehensive measurement plan on how to best evaluate paid media performance based on specific marketing objectives, and use data to make recommendations on optimization
  • Build, validate and deploy media mix models, modeling and attribution model solutions to help improve our marketing measurement
  • Define and standardize methodology for measuring, forecasting and reporting on media campaign effectiveness globally including Return on investment, lifetime value, messaging impact, benchmarks, incrementality, and brand lift metrics at the channel
  • Help guide automation and reporting solutions through collaboration with business partners, Finance & Strategy, and/or Business Intelligence & Engineering teams
  • Analyze large sets of data, distilling them into actionable insights and trends to help the Global Brand and Performance Marketing team improve the effectiveness and efficiency of their investments to achieve their goals
  • Leverage existing tools to help facilitate and build the narratives around quarterly forecasts and changes when comparing investments Year-over-year and QoQ
  • Act as the bridge between business teams and technical teams to gather system and data requirements
  • Create data visualizations to provide greater transparency for our stakeholders at the regional and/or market level where possible
  • Report efficiency of ad hoc campaigns and their impact to evergreen initiatives
  • Partner cross functionally with other analysts, data scientists, and data engineers to build and maintain data pipelines, processes, and reporting solutions/visualizations to help enhance data narratives
  • Contextualize all findings and insights with marketing knowledge and media landscape considerations

1,001-5,000 employees

Digital payment processor
Company Overview
Square's mission is to ensure that all businesses are able to participate and thrive in the economy. The company is building infrastrucutre for online payments.