Compensation Overview

Brand Marketing Manager - Retail

Location: New York, NY

1906 is a trailblazer in the cannabis health and wellness industry, dedicated to creating fast-acting, innovative edibles that combine the benefits of cannabis and plant medicine. Our mission is to provide safe, effective, and accessible products that enhance the lives of our consumers. At 1906, we pride ourselves on our collaborative and forward-thinking team. We celebrate our successes and learn from our failures, always striving to push the boundaries of what’s possible in the cannabis industry. 

Our commitment to excellence has positioned us as a leader in the market, and we are excited to continue this trajectory. Our culture is rooted in innovation, community service, and a genuine love for cannabis and plant medicines. Join us in our journey to revolutionize the cannabis industry.

About the job

As a critical member of the Marketing team, the Brand Marketing Manager will lead 1906’s retail marketing strategy, planning, and implementation in partnership with the Chief Marketing Officer and Head of Sales. You will shape our brand presence in retail dispensaries, manage exciting product launches, and create compelling activations. This role is essential for growing and scaling the 1906 brand across all retail channels and customer touchpoints. You will develop clear, consistent articulations of our value proposition for each product segment and sales channel, helping our team develop the brand marketing communication strategy, including positioning and messaging, and owning go-to-market execution for our retail brand marketing calendar.

Key Responsibilities:

• Strategy & Activation
• Develop and implement holistic marketing strategies that achieve annual business objectives across the retail dispensary channel in six states. 
• Steward and integrate all elements of how the 1906 brand comes to life: partner with our DTC marketing teams, sales and product teams to ensure consistent and thoughtful storytelling across all consumer touchpoints
• Provide brand leadership and guidance to internal and external partners, fostering collaboration and ensuring optimal outcomes
• Drive trade marketing strategy, collaborating closely with the sales teams on account and event activation. Establish solid working relationships with key dispensary partners, ensuring marketing plans are flawlessly activated at top retailers.
• Brand & Business Planning 
• Develop campaign briefs, manage product launches, and track comprehensive marketing calendars. Bring product insights, brand stories, and customer empathy to internal discussions.
• Develop a holistic view of the category (competitive analysis, category trends, consumer and customer dynamics) to identify growth opportunities.
• Partner with the 1906 sales team and dispensary partners bring growth opportunities to execution, evaluation and iteration.
• Influence and inform core business processes and deliverables such as strategic planning, AOP and sales story creation that links brand strategy to customer and category needs.
• Own and manage weekly brand marketing/content calendar and write briefs for brand marketing moments.
• Partner with creative, social, PR, and agency teams to guide content creation aligned with brand strategy.
• Ensure that brand initiatives are executed on-time, on-budget and deliver a consistent brand identity.
• Data-Driven Decision Making
• Develop KPIs, measure and analyze the performance of brand marketing efforts, provide insights to executive and cross-functional teams and identify opportunities for improvement
• Analyze consumer insights, market dynamics, media trends, and more to craft impactful marketing plans spanning digital, social media, search, and influencer content.
• Commercialization
• Ensure commercialization (category extensions, new products and segment innovation) is grounded in relevant category + consumer insight and develop a brand marketing strategy across channels to maximize launches
• Partner with the product team to drive product pipeline development and implementation
• Partner with sales team to ensure that product pipeline is supported to deliver KPIs, including meeting goals in retail dispensaries

Who You Are:

• A Positioning Maestro: You have an innate ability to grasp and communicate the essence of a product, rooted in your profound understanding of the consumer.
• A Market Maven: Always in the know, your strategies are informed by deep market insights, customer preferences, and competitive intelligence.
• Strategically Creative: Your decisions are backed by qualitative and quantitative insights, but you’re not averse to taking creative leaps when they promise substantial rewards.
• Entrepreneurial: You see the bigger picture, identifying and establishing systems and initiatives that drive business growth.

Qualifications:

• 5-8 years of marketing experience, ideally in a brand management role
• Comprehensive knowledge of Alcohol/Beverage, Beauty and/or Consumer (CPG) sector, with a strong preference for expertise in Trade Marketing
• A four-year college degree, MBA preferred.
• Desire to function as a business owner and a passion for brand management.
• Demonstrated ability to deliver results.
• Analytical mindset with the ability to interpret data and develop insights and action plans.
• Proven ability to develop effective, engaging and innovative storytelling and marketing programs
• Experience leading go-to-market processes and exceptional ability to implement cross-functionally
• Strong preference for experience with omnichannel brands with digital fluency (E-Commerce + Retail)
• Strong organizational and interpersonal skills, with a proactive problem-solving attitude.
• Superior communication skills, capable of influencing and guiding cross-functional teams.
• Strategic vision, complemented by excellent time management skills.

Rewards & Benefits:

• Competitive base salary ($120,000 - 150,000, dependent on experience), plus bonus based on company and individual performance.
• Comprehensive medical coverage (we pay 100% of the health premium for employees)
• Dental
• Vision
• FSA
• Long Term Disability
• Short Term Disability
• Critical Illness Insurance
• Accident Insurance
• 401(k) plan with an employer match
• Monthly vehicle allowances and corporate credit cards for business expenses
• Unlimited Paid Time Off 
• Immense growth potential in an industry poised to reach $100 Billion by 2030.

Our Commitment:

At 1906, diversity is not just a buzzword. We’re passionate about fostering an environment where everyone, irrespective of their race, gender, sexual orientation, or background, feels valued and included. We especially encourage applications from Black, African American, Hispanic, Latinx, Indigenous, Women, Veterans, differently abled, and LGBTQ+ candidates.

Join us and redefine the cannabis narrative.