Full-Time
Data Analyst
Sustainability Reporting, Data and Insights Team
Posted on 10/3/2025
WPP
10,001+ employees
Integrated global marketing and communications services
No salary listed
Chennai, Tamil Nadu, India
Hybrid
Hybrid approach with teams in the office around four days a week.
 Data & Analytics (1) |
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- Strong analytical, quantitative, and problem-solving skills
- Strong proficiency in Python and SQL for data manipulation and analysis
- Hands-on experience with Azure native services, particularly Azure Data Factory, Azure SQL Database (Synapse), and Databricks
- Experience of ETL
- Competence in MS Office
- Willingness to learn new tools and systems
- Technology experience or interest
- Good attention to detail
- Good organisational skills
- Excellent verbal, written and interpersonal skills
- Comfortable in dealing with all levels of company executives
- Team player but also able to determine workload and be self-motivated
- General enthusiasm for growth and a willingness to be hands on
- Demonstrated experience in data cleansing and data quality assurance
- Understanding of ESG data, sustainability reporting frameworks (e.g., CSRD, GRI), or a strong willingness to learn.
- Ensure the correct and timely updates of third-party dashboards (e.g., Watershed) with validated CSRD data.
- Assist in the set up of the CSRD third party system (Watershed)
- Produce and track key performance indicators related to CSRD compliance and sustainability performance.
- Contribute to the ongoing development of reporting capabilities, particularly for CSRD dashboards and reports.
- Interpret stakeholder reporting requirements, analyse data, and provide outgoing reports, specifically focusing on CSRD metrics.
- Perform thorough data cleansing activities on raw sustainability datasets to ensure accuracy and consistency.
- Conduct rigorous data quality checks to identify and resolve anomalies, inconsistencies, and gaps in CSRD-related data.
- Identify and interpret trends/patterns in large datasets, with a focus on ESG and sustainability performance indicators.
- Assist with system administration and issue resolution related to CSRD data platforms.
- Document end-to-end reporting processes for CSRD data, ensuring transparency and auditability.
- Be available to train and support end users on the use of CSRD data tools and reports.
- Assist with communications process with different business levels internally regarding CSRD data insights.
- Be prepared to work on other complimentary sustainability reporting projects.
- Assist in opportunity analysis through further data investigation, identifying areas for improvement in sustainability performance.
- Willingness to learn new tools and systems
- Technology experience or interest
- General enthusiasm for growth and a willingness to be hands on
WPP provides integrated marketing and communications services worldwide, combining creativity with data and technology. It offers branding, digital marketing, media planning, market research, public relations, and business transformation, delivering campaigns and programs that help clients build brands, engage audiences, and achieve business goals. The company operates at scale through a network of specialist agencies and partners, enabling cross-disciplinary work and global execution. It differentiates itself by offering end-to-end, integrated solutions, a strong focus on sustainability and responsible business practices, and thought leadership such as publications like the Atticus Journal. WPP’s goal is to be a strategic partner that drives client growth and positive social impact by blending creativity, technology, and data to navigate a rapidly changing market.
Company Size
10,001+
Company Stage
IPO
Headquarters
London, United Kingdom
Founded
2015
Simplify's Take
What believers are saying
- WPP wins Henkel Consumer Brands' global creative mandate after 12-month pitch.
- WPP ranks first in JP Morgan net new business for Q4 2025 and Q1 2026.
- Peter Agnefjäll joins WPP Board on May 11, 2026, boosting Elevate28 strategy.
What critics are saying
- DeSmog exposes WPP's $1.5bn greenwashing for ExxonMobil, Chevron, Shell, BP since 2015.
- Clean Creatives blocks WPP from Netflix's $190m EMEA media account over fossil contracts.
- Q1 2026 sees 8.5% WPP Media revenue drop from North America, UK account losses.
What makes WPP unique
- WPP acquires InfoSum to lead privacy-first clean room tech for cookieless advertising.
- WPP integrates Google Earth AI into WPP Open for geospatial consumer behavior insights.
- WPP invests in OH-SO Digital to pioneer consulting and tech services in Germany.
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Benefits
Professional Development Budget
Company News
Ad firms settle with Trump FTC over claims they boycotted conservative media. FTC aims to stamp out brand-safety standards that hurt Breitbart and Musk's X. FTC Chairman Andrew Ferguson testifies during a House subcommittee hearing on oversight of the Federal Trade Commission on May 15, 2025. Credit: Getty Images | Tom Williams The Federal Trade Commission pressured three advertising firms into settlements that will likely result in more ad spending on conservative media platforms. The FTC and eight US states filed a lawsuit against ad firms Dentsu, Publicis, and WPP yesterday, and simultaneously announced settlements with all three companies. The complaint alleges a conspiracy of "various interested parties to demonetize disfavored conservative news and opinion sites by denying them digital advertising revenue." The FTC filed suit in US District Court for the Northern District of Texas, which happens to be Elon Musk's preferred judicial venue. In a press release, the FTC claimed that starting in 2018, the three firms "unlawfully colluded to impose common 'brand safety' standards across the digital advertising industry... The ad agencies, together with their primary competitors Omnicom and Interpublic Group, operated through trade associations to establish a common 'Brand Safety Floor' to target 'misinformation.'" The FTC also said that "firms like NewsGuard and the Global Disinformation Index used this misinformation designation as a means to promote the demonetization of disfavored political viewpoints." "This unlawful collusion not only damaged our marketplace, but also distorted the marketplace of ideas by discriminating against speech and ideas that fell below the unlawfully agreed-upon floor," FTC Chairman Andrew Ferguson said. "The proposed order remedies the dangers inherent to collusive practices and restores competition to the digital news ecosystem." Omnicom and Interpublic which merged last year, are already subject to a similar FTC order. The FTC complaint recycles various claims made by conservatives about brand-safety initiatives that attempted to reduce ad spending on sites distributing misinformation and other objectionable content. One of the FTC complaint's main targets is the ad industry's Global Alliance for Responsible Media (GARM) project, even though it was shut down nearly two years ago after a lawsuit filed by Musk's X. GARM, a World Federation of Advertisers project, set a Brand Safety Floor standard on misinformation "to ensure that advertising revenue would be denied to the conservative website Breitbart specifically," the FTC said. As a result, "conservative publishers identified as publishing what the Brand Safety Floor defined as 'misinformation' suffered dramatic declines in their sales of digital advertising inventory," the FTC said. A similar Brand Safety Floor standard was imposed by the American Association of Advertising Agencies' Advertiser Protection Bureau (APB), the FTC said. The FTC's new lawsuit also complained that Media Matters for America pressured advertisers to remove ads from Fox News and X. Media Matters is a nonprofit journalism organization that drew Musk's wrath in 2023 when it published an article showing that X placed ads next to pro-Nazi posts. Trump FTC stamps out brand-safety initiatives. Musk lost a lawsuit against advertisers last month when a judge decided that the X boycott was legal. In another case, a judge blocked an FTC investigation into Media Matters, finding that the FTC retaliated against Media Matters after it "engaged in quintessential First Amendment activity when it published an online article criticizing Mr. Musk and X." Despite those losses, the Trump FTC has continued using its power to pressure ad companies into ending brand-safety initiatives. Last year, the FTC imposed merger conditions prohibiting advertising boycotts in its approval of Omnicom's $13.5 billion acquisition of Interpublic. This week's settlements with Dentsu, Publicis, and WPP impose similar requirements. The deals were approved by US District Judge Mark Pittman the same day they were filed. The settlements bar the ad firms from making agreements with third parties to refuse placement of ads "based on Covered Bases." The settlements define Covered Bases as follows: "Covered Bases" means (1) Political or ideological viewpoints (including viewpoints as to the veracity of news reporting or other politically or ideologically contested facts, such as their characterization as "misinformation," "disinformation," "bias," or similar terms); (2) adherence to journalistic standards or ethics established or set by a Third Party; and/or (3) commitment or adherence to diversity, equity or inclusion (DEI), such as diverse ownership or casting. Covered Bases shall not include fraudulent content. The settlements prohibit the use of third-party individuals or entities involved in "rating, ranking, or evaluating Media Publishers according to Covered Bases." A business can still avoid advertising on certain platforms if these third parties are not involved, as the settlements let each ad company make agreements with each client about how to direct that client's advertising spending. The states that joined the FTC lawsuit against the ad companies are Florida, Indiana, Iowa, Montana, Nebraska, Texas, Utah, and West Virginia. The ad firms agreeing to the settlements did not admit the allegations in the complaint. Jon is a Senior IT Reporter for Ars Technica. He covers the telecom industry, Federal Communications Commission rulemakings, broadband consumer affairs, court cases, and government regulation of the tech industry.
WPP taps Estée Lauder's Anne-Isabelle Choueiri as chief transformation officer. She'll be central to the group's three-year turnaround plan. 5 hours ago Social Media Week: SMW returns to NYC April 14 to 16, bringing together the people behind the feed to define what works now in social and content. Secure your spot today. WPP has hired Anne-Isabelle Choueiri from The Estée Lauder Companies as chief transformation officer to help reset the business as it seeks to return to growth by 2028. Based in New York and reporting to CEO Cindy Rose, Choueiri will be tasked with designing, implementing, and embedding the operations to execute WPP's "Elevate28" three-year turnaround plan. The advertising network announced its turnaround strategy in February, after it posted an 8.1% year-on-year revenue decline. She will sit on the executive committee, and key parts of her role will include baking AI and tech into WPP's day-to-day processes, as well as working with its people team to bring staff along with the changes. Choueiri has spent the last six years working at Estée Lauder's parent group, most recently as SVP of transformation. While there, she shaped the beauty giant's operating model and its marketing, data, and analytics capabilities. She also led its AI strategy. Previously, Choueiri held leadership roles at consultancies including Accenture, Bain's Masaï, and Kearney. WPP described the transformation chief role as newly created. However, holdco veteran Lindsay Pattison previously held the position in 2017, subsequently becoming chief client and chief people officer, before departing in 2025. 'Bold, lasting change' Rose said delivering on "Elevate28" would mean transforming how WPP operates and shows up for clients, adding that Choueiri was "exactly the leader [WPP] needs to drive bold, lasting change." She has already started transforming the business, having joined just as its share price hit a 16-year low in September 2025. Her reset plan has been designed to stabilize the business in 2026, build momentum in 2027, and return it to growth from 2028 onwards. To achieve this, WPP is now oriented around four units: WPP Media, WPP Creative, WPP Production, and WPP Enterprise Solutions, across four key regions: North America, Latin America, EMEA, and APAC. This new setup is underpinned by its proprietary AI platform, WPP Open. When she announced the plan two months ago, Rose said the sweeping restructure would deliver annual cost savings of $676 million (£500 million) and was informed by six months of "rigorous analysis" and conversations with WPP's clients, which include Coca-Cola, Unilever, Nestle, and Ford. The holdco brought on McKinsey to lead a strategic review in November. At the time, the CEO offered little detail on what specific cuts or asset sales would deliver this target. While Rose declined to go into specifics about potential further layoffs, she stated that WPP would consolidate leadership at "global, regional, and market levels" and remove duplicate roles across its creative agencies. She also said the group would de-duplicate functions across its finance and people teams over the next three years. In a statement on her new role, Choueiri said she was joining WPP at a "pivotal moment." "Lasting transformation requires the right culture and operational mindset, and I'm excited to help build an environment where innovation thrives, and our people are empowered to embrace change," she said. Rebecca is Adweek's brand editor. Recommended videos
Emerging trends in the beauty and advertising sectors: A comprehensive overview. The advertising landscape is witnessing transformative shifts as companies like Estée Lauder and Fenty Beauty leverage innovative strategies to enhance customer engagement and streamline operations. Meanwhile, Dollar Shave Club is venturing into women's grooming with a bold approach, reflecting a growing trend in personalized marketing. As brands embrace technology and data-driven insights, they are redefining their market positioning and consumer interactions. Top insights today. * Estée Lauder partners with WPP to centralize its global media strategy. * Dollar Shave Club launches a women's grooming line, emphasizing a unique market stance. * Key advertising metrics reveal significant trends for marketers to consider. * Horizon Media is developing a platform for unified ad technology management. * Fenty Beauty introduces an AI advisor on WhatsApp, enhancing the consumer experience. Estée Lauder partners with WPP to centralize its global media strategy. Estée Lauder has made a strategic move by naming WPP as its first global media partner, aiming to centralize its media efforts and enhance overall effectiveness. This partnership represents a significant component of the company's Beauty Reimagined initiative, which seeks to modernize its marketing approach and improve connectivity with consumers. By consolidating media strategies under a single partner, Estée Lauder can leverage WPP's expertise to drive more targeted campaigns, optimize media spend, and ensure brand consistency across various platforms. Dollar Shave Club launches a women's grooming line, emphasizing a unique market stance. In a bold move to capture a share of the women's grooming market, Dollar Shave Club has introduced a new product line that directly challenges existing brands geared towards female consumers. CEO Larry Bodner described the offering as "anti-Venus, anti-Billie, anti-Flamingo," positioning it as a counter to conventional products often seen as overly feminine. This strategy not only differentiates Dollar Shave Club in a competitive market but also speaks to a broader trend of brands embracing authenticity and inclusivity in their marketing efforts. Key advertising metrics reveal significant trends for marketers to consider. Recent advertising data highlights critical insights that marketers should not overlook. Statistics surrounding platforms such as Instagram, alongside updates on brands like Papa John's investment in marketing, reveal shifts in consumer behavior and preferences. Marketers are encouraged to leverage these insights to refine their strategies and enhance engagement with target demographics, ensuring they remain competitive in an evolving market environment. Horizon Media is developing a platform for unified ad technology management. Horizon Media's initiative to create a platform that orchestrates ad technology from a single command center signifies a maturation in the agency trading desk model. This development illustrates a shift towards more integrated and efficient ad management solutions, enabling brands to streamline their advertising efforts and optimize performance across various channels. Such advancements are essential as the digital advertising landscape becomes increasingly complex. Fenty Beauty introduces an AI advisor on WhatsApp, enhancing the consumer experience. Fenty Beauty has launched an innovative AI advisor on WhatsApp, allowing customers to engage directly with the brand for personalized product recommendations, tutorials, and reviews. As messaging platforms increasingly emerge as vital commerce channels, this move positions Fenty Beauty at the forefront of utilizing technology to enhance customer interactions. By integrating AI with messaging, the brand is not only streamlining the shopping experience but also fostering deeper connections with its audience. In conclusion, the advertising and beauty sectors are rapidly evolving, driven by strategic partnerships, innovative product launches, and the integration of technology into consumer interactions. As brands adapt to these changes, staying informed and agile will be crucial for success in an increasingly competitive landscape. Your email address will not be published. Required fields are marked *
VML, The Organoid Company and Lab-Grown Leather Ltd have created the world's first product made from lab-grown T-Rex leather: a handbag designed by avant-garde techwear label Enfin Levé. The piece will be unveiled on 2 April 2026 at Art Zoo Museum in Amsterdam. Scientists reconstructed T-Rex collagen using fossilised sequences, computational biology and AI modelling to create synthesised DNA. The material was cultivated using Lab-Grown Leather's scaffold-free Advanced Tissue Engineering Platform, producing leather structurally identical to traditional hide without animal slaughter or chemical-intensive tanning processes. The one-of-a-kind handbag will be exhibited for six weeks before being auctioned. T-Rex leather will subsequently be made commercially available to luxury brands, with initial applications focused on accessories.
How brands, agencies are operationalizing AI as the tech matures. Yum Brands and WPP officials discussed how they are operationalizing artificial intelligence during a session at the IAB's annual Public Policy & Legal Summit. Published March 31, 2026 WASHINGTON - Three years after OpenAI released ChatGPT and kicked off the modern era of artificial intelligence in media and marketing, brands and agencies are increasingly shifting from asking the "whys" about the technology to answering the "hows." The challenges that advertisers face as AI increasingly impacts their businesses were a topic at the Interactive Advertising Bureau's annual Public Policy & Legal Summit on Tuesday. "AI has already staked its claim on the digital advertising industry, promising to streamline and disrupt how we have typically done business," IAB CEO David Cohen said in opening remarks. In an example of AI-driven transformation, WPP has spent the last two years moving from tapping AI to drive efficiencies in certain use cases to undertaking larger organizational moves to centralize the technology. Through its WPP Open initiative, the ad-holding group has united AI efforts across creative, production and media teams and realized iterative improvements. "The tools have been out there for a few years," said Michael Palmer, vice president and transformation lead in North America at WPP Media, during a panel at the summit. "As an organization, we can finally leverage them in a coordinated and actually even manner across the board, and that muscle has been the real story." WPP has put the onus for AI governance at the holding company level rather than the operating company level as the capital expenditures for AI technology and expertise are too high for its subsidiaries to manage - a pattern that is happening across WPP's competitors, Palmer said. Yum Brands, the parent company of Taco Bell, KFC, Pizza Hut and Habit Burger, has also spent the last few years operationalizing AI across its organization, harnessing its brands' first-party data to build a so-called "AI factory." For Nicholas Godlove, global privacy counsel at Yum Brands, it was important to get as many stakeholders to the table as possible by setting up a formalized committee that wasn't just "legal saying 'no' all the time." "It needs to be a conversation to get these things in place, much more than a lot of member relationships and a lot of technology," Godlove said. "It is a conversation [about], 'Where can I do? When can I do it? What are the guardrails?'" How AI is and isn't working. AI has often been billed as a panacea for improving many of the marketing functions that companies like WPP offer, spanning solutions for creative, media buying, analytics and strategy. So far, the technology is working for WPP in many of the expected areas, including shaping creative ideation, building media plans and cutting down the timeline for certain tasks from days to hours. But by the nature of how they work, generative AI tools built on large-language models and transformers cannot generate anything totally novel or unique. "A lot of the tools from the last two or three years have made mediocrity cheap, but they have actually made excellence much more prized," Palmer said. As for how AI is reshaping the agency workforce, back office and support roles that can be automated have been the first to go, like the legions of media planners and accountants that used to fill floors of holdco offices. That will likely continue amid the rise of agentic AI, but AI-powered systems still need "humans in the loop" to control and contextualize outputs. "Look for your operational pain point experts and empower them. That's what we're doing," Palmer said of WPP's AI work. "We're really looking to push and enable with our expertise - our people are our best asset as an agency - so we are structuring the entire setup internally for us to basically have better, more efficient output from those individuals." As a marketer of restaurant brands, Yum has opportunities to use AI across loyalty programs, menu screens and drive-thrus, among other areas. For Gen Z consumers who already blanch at making phone calls or using traditional websites, there could be an opportunity for Yum to collaborate with OpenAI or another provider of agentic AI, Godlove suggested, with some caveats.