Full-Time
Associate Director
Research & Insights
Updated on 4/23/2024
Mobile-first omnichannel advertising platform
Senior
New York, NY, USA
- Experience conceiving of, executing and working with Marketing to produce custom research and thought leadership studies
- The ability to provide consultation to advertising agencies, clients, and brands pre and post-campaign with factual learnings and advice
- Experience analyzing the ROI of media campaigns and initiatives
- Direct experience with research services like comScore, Adelaide, Upwave, Nielsen, Millward, Brown eMarketer, etc.
- Ability to lead and handle changing priorities in a complex, fast-paced business environment
- Positive, strong interpersonal skills and ability to form professional and working relationships
- Experience communicating project findings to internal and external partners
- Accuracy and attention to detail
- Strategic problem solver with strong analytical skills
- Strategic thinker with the ability to formulate innovative solutions and keep ahead of industry trends
- Experience in quantitative and qualitative research methodologies
- Experience in managing and mentoring direct reports
- Ability to automate data and build dashboards
- Participate in client-facing strategy sessions and research presentations
- Ensure outcomes are insightful and deliver on business needs
- Support preferred partners with innovative research spanning across CTV and Digital
- Identify, investigate, and evaluate new media measurement models and data sources
- Be an internal research expert to the sales teams
- Measure and analyze campaign data to measure effectiveness of digital and CTV strategies
- Assist in developing unique thought leadership research for the company
- Collaborate with cross-functional teams including Sales, Marketing, and Product
- Work with Data team to mine 1st party data for product development
- Oversee and support coaching, mentoring, and developing direct reports
- Participate in industry conferences and provide POVs on key research methodologies and measurement trends
Kargo is an attractive workplace due to its mobile-first approach in omnichannel advertising, offering cutting-edge solutions to modern challenges in the sector such as optimizing ad placement and enhancing user engagement. Their deep commitment to technological excellence is evident in the use of AI for audience targeting and creative enhancement, ensuring that employees are always at the forefront of technological advancements in advertising. Moreover, the focus on custom advertising solutions allows for a creative and dynamic work environment that encourages innovation and problem-solving.
Company Stage
Seed
Total Funding
$6.7M
Headquarters
New York, New York
Founded
1999
6 month growth
↑ 10%1 year growth
↑ 19%2 year growth
↑ 58%Benefits
Flexible PTO + 10 Sick days a year
Tuition Reimbursement
Monthly Wellness Benefit
Daily complimentary lunch when working at the Kargo office