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Heydude: Senior Manager, Brand Marketing
Posted on 3/29/2022
INACTIVE
Locations
Massachusetts, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Management
Marketing
Requirements
  • Seasoned strategist comfortable building integrated marketing plans that drive business objectives, and bring brand moments and product stories to life
  • A strong cross-functional partner known for being a team player - easy to work with, positive, motivating, and incredibly collaborative
  • A proactive problem-solver with the ability to anticipate obstacles and quickly generate alternate solutions
  • An excellent communicator with proven ability to lead projects effectively with cross-functional partners
  • Creative, big-thinker with the ability to translate ideas into digestible, strategic plans
  • Experience measuring the effectiveness of campaigns, leading team debriefs to harvest those learnings, and actioning them to make future efforts even more impactful
  • Excellent project management oversight abilities; can drive forward projects and initiatives in ambiguous and changing environments against tight timelines
  • Deeply committed to coaching and developing a team that deliverables fantastic results, and equally important, fosters a dynamic where the team takes great pride in their work and shows up ready to work hard for each other and to have a ton of fun along the way. Culture eats strategy
Responsibilities
  • Responsible for the development of integrated marketing programs (from brief to post launch analysis) with internal and external agency partners for existing and new product & category stories, champions implementation of programs with internal and global marketing teams
  • Manages the development of seasonal sell-in and sell-thru toolkits for global product marketing stories
  • Drives effective communication of key product and marketing strategies across the brand to ensure that global product positioning and objectives are well defined and deliver a consistent brand message
  • Oversees marketing's involvement in a global go to market process, and the consumer facing activation calendar
  • Maintains in-depth understanding of the consumer, category, competition, and trends and transform into insights and opportunities to grow the brand
  • Partners with consumer insights and analytics to ensure seasonal campaign strategy effectively reaches and engages the most effective target customers
  • Develops and presents thoughtful marketing briefs to both creative teams and marketing channel owners that communicate clear objectives, insights, inspiration, and messaging
  • Works closely with members of the marketing team and cross-functional partners to seamlessly execute brand campaigns and brand marketing projects from start to finish-streamlining processes and helping with long-term planning
  • Constantly have a pulse on marketing trends across industries, with a specific pulse on digital native brands with brick-and-mortar retail footprint
  • Coaches and develops a world class team, fostering a culture where everyone is welcome and seen, failing fast and forward is applauded, collaboration is loved, and, last but not least, everyone is sharing a ton of fun and laughter in the midst of working hard for each other and this brand
Crocs

5,001-10,000 employees

Casual footwear
Company Overview
Crocs' mission is to provide comfort for three key segments of local and global communities: families, animals and the environment.
Benefits
  • Health and wellness programs
  • Paid time away from work
  • Financial wellness programs
  • Global company
  • Volunteer opportunities
  • Paid family leave
Company Values
  • Delightfully democratic
  • People-purposed design
  • Inherent simplicity
  • Imaginative innovation
  • Unapologetic optimism
  • Confidently comfortable