Full-Time

Director Agency Development

Confirmed live in the last 24 hours

Samba TV

Samba TV

201-500 employees

Audience measurement and analytics for smart TVs

Data & Analytics
Consumer Software

Compensation Overview

$140k - $160kAnnually

Senior, Expert

New York, NY, USA

Position requires onsite presence in New York City.

Category
Strategic Account Management
Sales & Account Management
Required Skills
Salesforce
Data Analysis
Requirements
  • 7+ years of relevant experience in Agency, Holding Company and/or Agency Sales, Business Development, Partnerships within Ad Tech or Data.
  • Extensive high-level relationships within Holding Companies and Strategic Agencies.
  • Able to effectively prospect, qualify, and sell to the senior decision makers as well as day to day specialist teams within agency/holdcos.
  • Intellectual strategic thinker who can evangelize and sell products that may be new to clients.
  • Experience working cross functionally within adtech or data organizations to exceed revenue goals.
  • Demonstrated strategic, consultative, and analytical sales approach with focus on building partnerships with Holding Companies and Strategic Agencies.
  • Demonstrated ability to set, manage and track against a set of diverse, strategic KPIs.
  • Past experience with deal making in the advertising and adtech space particularly around data partnerships, media agencies or trading desks that meet strategic revenue goals.
  • Expert communication and presentation skills.
  • Ability to work in complex or ambiguous situations around data partnerships and audience onboarding/targeting.
  • Proven track record of building and managing a multi-million dollar advertising business, with emphasis on agency partnerships.
  • Salesforce proficiency highly preferred.
  • Previous experience working with agency leadership to establish partnership plans and grow business/ demand.
  • Previous experience working with cross-functional teams on go-to-market opportunities (sales, product, marketing, measurement).
  • Creative storyteller with the ability to use data to quantify opportunities and influence decision makers.
  • You're an advocate for progress, you lean into diversity and have extended yourself to advance our industry.
  • You demonstrate a passion for leading and motivating others.
Responsibilities
  • Own and nurture top-down relationships with Executive-level Holdco leaders across the Data, Analytic, Product, Investment, Programmatic and Ad Tech sectors
  • Work with Samba internal teams to increase awareness of Samba products & services, at the Holdco leadership level and with large, cross-client & cross-functional Agency and Programmatic teams.
  • Drive strategic Holding Company and Strategic Agency wide initiatives from inception to delivery by prioritizing, analyzing, designing and deploying appropriate solutions with a focus on revenue growth, and increased sales productivity.
  • Develop and execute a GTM strategy for long-term growth with assigned Holding Companies and Strategic Agencies including close collaboration with internal SambaTV stakeholders and leadership.
  • Develop and implement agency account plans focused on providing education, go-to-market support, driving demand, establishing partnerships, and ensuring advocacy and trust.
  • Accountable for meeting and exceeding Samba data revenue targets of assigned Holding Companies and Strategic Agencies.
  • Host business reviews with external and internal leadership (QBR's, etc.)
  • Own agency contact mapping, business reviews, education & enablement, and communication on a cross-client, cross-functional basis for Holding Companies and Agencies, both internally and externally.
  • Own the organizational/administrative elements of Programmatic Grassroots projects.
  • Develop and Implement Enterprise-level Data Licensing agreements at the Holdco Data Platform/Product level (Epsilon, Choreograph, Acxiom, OMNI, dentsu’s Merkury/M1, Horizon blu, Havas Converged, etc.)
  • Work closely with B&A sales to leverage DAAS deals with individual agency client teams.
  • Partner with SambaTV’s Verticalized Sales Team to drive SambaTV Audience & Measurement solutions growth for Client Teams within assigned Holding Companies and Strategic Agencies.
  • Identify and coordinate with Vertical B&A Sales on new business opportunities across accounts, including a tailored list of high-potential growth advertisers and group action plan to close.
  • Working closely with B&A sales on driving demand, identification and introduction/passing off of leads to B&A sales leaders
  • Structure and negotiate deals designed to drive an equitable partnership for Samba and the Holding Companies and Strategic Agencies.
  • Establish Rate Cards/Agency level Deals - pricing level deals to give greater value to agency holdcos & their clients, drive spend levels with Samba.
  • Be ready to wear many hats to build our business and jump in to help your broader teammates when the need arises
  • Maintain a deep understanding of market competitors, trends, including evolving technologies, client needs, expectations, and opportunities in the competitive landscape, operational efficiencies, and opportunities.
  • Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations
  • Partner with external Agency/Holdco stakeholders and leadership across key functions in support of our mutual business
  • Partner with Samba Sales and Functional leadership to deliver on client needs & established revenue targets
  • Deliver product feedback to Samba Product leads and Cross-Functional teams to ensure the voice of the Holding Company and Agency is recognized internally at Samba
  • Report on revenue trends, spending patterns and new clients specific to our partners.

Samba TV provides audience measurement and insights for the television industry, focusing on the smart TV market. Their technology is integrated into 35 million TVs globally, allowing them to collect and analyze extensive viewership data. This data helps advertisers, broadcasters, and content creators understand viewer behavior and improve their advertising and content strategies. Samba TV's audience measurement system is significantly larger than traditional methods, offering more accurate data. The company operates on a business model where clients pay for access to their data and analytics, ensuring privacy compliance and giving viewers control over their data sharing. The goal of Samba TV is to enhance the television viewing experience through detailed audience insights.

Company Stage

Seed

Total Funding

$44.4M

Headquarters

San Francisco, California

Founded

2008

Growth & Insights
Headcount

6 month growth

-4%

1 year growth

-13%

2 year growth

-23%
Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for cross-platform measurement solutions boosts Samba TV's market potential.
  • Acquisition of Semasio enhances capabilities in privacy-compliant contextual targeting.
  • Partnerships with digital audio platforms expand audience insights across media channels.

What critics are saying

  • Increasing competition from Roku and Amazon challenges Samba TV's market share.
  • Privacy-focused regulations may increase compliance costs for Samba TV.
  • Shift towards ad-free streaming services could reduce demand for advertising insights.

What makes Samba TV unique

  • Samba TV partners with 20 smart TV brands, embedding technology in 35 million TVs.
  • Proprietary multi-source panel is 100 times larger than traditional measurement systems.
  • Offers comprehensive audience measurement and actionable insights for advertisers and content creators.

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