Vice President of Agency Development

Salary Range: 160000 to 200000 (Currency: USD) (Pay period: per-year-salary)

Responsibilities

• Own and nurture top-down relationships with Executive-level Holdco leaders across the Data, Analytic, Product, Investment, Programmatic and Ad Tech sectors
• Work with Samba internal teams to increase awareness of Samba products & services, at the Holdco leadership level and with large, cross-client & cross-functional Agency and Programmatic teams. 
• Drive strategic Holding Company and Strategic Agency wide initiatives from inception to delivery by prioritizing, analyzing, designing and deploying appropriate solutions with a focus on revenue growth, and increased sales productivity.
• Develop and execute a GTM strategy for long-term growth with assigned Holding Companies and Strategic Agencies including close collaboration with internal SambaTV stakeholders and leadership.
• Develop and implement agency account plans focused on providing education, go-to-market support, driving demand, establishing partnerships, and ensuring advocacy and trust.
• Accountable for meeting and exceeding Samba data revenue targets of assigned Holding Companies and Strategic Agencies.
• Host business reviews with external and internal leadership (QBR's, etc.)
• Own agency contact mapping, business reviews, education & enablement, and communication on a cross-client, cross-functional basis for Holding Companies and Agencies, both internally and externally.
• Own the organizational/administrative elements of Programmatic Grassroots projects.
• Develop and Implement Enterprise-level Data Licensing agreements at the Holdco Data Platform/Product level (Epsilon, Choreograph, Acxiom, OMNI, dentsu’s Merkury/M1, Horizon blu, Havas Converged, etc.)
• Work closely with B&A sales to leverage DAAS deals with individual agency client teams.
• Partner with SambaTV’s Verticalized Sales Team to drive SambaTV Audience & Measurement solutions growth for Client Teams within assigned Holding Companies and Strategic Agencies.
• Identify and coordinate with Vertical B&A Sales on new business opportunities across accounts, including a tailored list of high-potential growth advertisers and group action plan to close.
• Working closely with B&A sales on driving demand, identification and introduction/passing off of leads to B&A sales leaders
• Structure and negotiate deals designed to drive an equitable partnership for Samba and the Holding Companies and Strategic Agencies.
• Establish Rate Cards/Agency level Deals - pricing level deals to give greater value to agency holdcos & their clients, drive spend levels with Samba.
• Be ready to wear many hats to build our business and jump in to help your broader teammates when the need arises
• Maintain a deep understanding of market competitors, trends, including evolving technologies, client needs, expectations, and opportunities in the competitive landscape, operational efficiencies, and opportunities.
• Employ critical thinking and creative problem-solving skills to navigate relationships and difficult partner conversations
• Partner with external Agency/Holdco stakeholders and leadership across key functions in support of our mutual business
• Partner with Samba Sales and Functional leadership to deliver on client needs & established revenue targets
• Deliver product feedback to Samba Product leads and Cross-Functional teams to ensure the voice of the Holding Company and Agency is recognized internally at Samba
• Report on revenue trends, spending patterns and new clients specific to our partners.

Qualifications

• 7+ years of relevant experience in Agency, Holding Company and/or Agency Sales, Business Development, Partnerships within Ad Tech or Data.
• Extensive high-level relationships within Holding Companies and Strategic Agencies.
• Able to effectively prospect, qualify, and sell to the senior decision makers as well as day to day specialist teams within agency/holdcos.
• Intellectual strategic thinker who can evangelize and sell products that may be new to clients.
• Experience working cross functionally within adtech or data organizations to exceed revenue goals.
• Demonstrated strategic, consultative, and analytical sales approach with focus on building partnerships with Holding Companies and Strategic Agencies.
• Demonstrated ability to set, manage and track against a set of diverse, strategic KPIs.
• Past experience with deal making in the advertising and adtech space particularly around data partnerships, media agencies or trading desks that meet strategic revenue goals.
• Expert communication and presentation skills.
• Ability to work in complex or ambiguous situations around data partnerships and audience onboarding/targeting.
• Proven track record of building and managing a multi-million dollar advertising business, with emphasis on agency partnerships
• Salesforce proficiency highly preferred
• Proven track record of building and managing a multi-million dollar advertising business
• Previous experience working with agency leadership to establish partnership plans and grow business/ demand
• Previous experience working with cross-functional teams on go-to-market opportunities (sales, product, marketing, measurement)
• Creative storyteller with the ability to use data to quantify opportunities and influence decision makers
• You're an advocate for progress, you lean into diversity and have extended yourself to advance our industry
• You demonstrate a passion for leading and motivating others


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