Duties and Responsibilities

• Develop and execute social media strategies to increase brand awareness, engagement, and audience growth.
• Create and curate high-quality content for Field Marketing, Campaigns, and Social media platforms.
• Contribute to optimizing the Content Plan.
• Optimize content creation using the latest technologies, such as generative AI, while acting as a gatekeeper to internal language guidelines.
• Respond to comments, messages, and inquiries on Social Media promptly and professionally.
• Monitor and report on branding, content, and potential interactions in social media.
• Produce original content such as articles, blog posts, website copy, social media content, and marketing materials.
• Support PR strategy execution with content creation and research.
•  Proactively research public speaking opportunities, prepare Call for Papers, and manage public speaking engagements.
• Research industry-related topics to gather relevant information and generate creative ideas.
• Collaborate with the marketing team to develop content strategies and create editorial calendars.
• Optimize content for search engine optimization (SEO) by incorporating relevant keywords and meta tags.
• Edit and proofread content to ensure grammatical accuracy, style consistency, and clarity, both in English and German
• Stay updated with industry trends, new technologies, and best practices in content writing.
• Execute on additional given PR and Content projects.
• Maintain a consistent tone and voice in all content while adhering to brand guidelines.
• Manage multiple projects simultaneously and meet deadlines.

Qualifications and Skills

• Minimum three years of experience in one of the following domains: Content Marketing, Journalism, PR, or Digital Marketing.
• Practical knowledge of PR and Digital Marketing.
• Excellent written and verbal communication skills in English and German.
• In-depth understanding of the LinkedIn platform, including features and best practices.
• Experience working with external partners such as PR agencies, freelancers, designers, etc.
• Creative thinking and the ability to develop engaging and innovative content.
• Strong organizational and time management skills to handle multiple projects and meet deadlines.

What’s in for you...

• Team & Culture: A high-performance culture with world-class leadership and a fun, engaged, motivated, and diverse team with people from over 20 countries.
• Market: Userlane is among the global leaders in the young and rapidly growing Digital Adoption industry.
• Growth: We take you and your development seriously. Take over responsibility from day one and have a real impact. In addition, we offer regular in-house training on diverse topics. 
• Benefits: We offer flexible benefits related to Savings and Security, Health and well-being, and Lifestyle and Leisure