Senior Manager
Crm, New Ventures
Posted on 1/31/2024
INACTIVE
Hello Fresh

10,001+ employees

Food & meal kit delivery service
Company Overview
HelloFresh’s mission is to change the way people eat forever by aiming to provide every household with wholesome, homemade meals – no shopping and no hassle. The company’s meals are carefully planned, carefully sourced and delivered to the front door of each customer at the time most convenient for them.
Consumer Goods

Company Stage

Pre-seed

Total Funding

$646.4M

Founded

2011

Headquarters

Berlin, Germany

Growth & Insights
Headcount

6 month growth

9%

1 year growth

23%

2 year growth

72%
Locations
New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Salesforce
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • 6+ years of CRM related experience
  • Hands-on experience with Salesforce Marketing Cloud, database marketing, and email provider migration
  • Experience managing complex segmentation strategies and customer lifecycle programs
  • Experience developing marketing strategies using quantitative and qualitative research methods
  • Experience collaborating with and influencing cross-functional teams across different offices
  • Strong communication and presentation skills
  • BA/BS degree
Responsibilities
  • Develop and own the marketing strategy for Factor’s newest venture
  • Build and execute a CRM playbook from scratch
  • Work closely with Product and Growth Marketing teams to ensure fluidity of messaging and positioning across the customer lifecycle
  • Keep the customer at the center of everything
  • Drive testing and strategy to support both growth and retention efforts
  • Measure and report on key performance indicators, then implement insights to optimize campaigns
Desired Qualifications
  • Experience with Salesforce Marketing Cloud, database marketing, and email provider migration
  • Experience in integrating market, customer, and competition information into go-to-market strategies