SEO & Digital Manager
Posted on 3/22/2024
INACTIVE
WeWork

5,001-10,000 employees

Coworking & flexible office space provider
Company Overview
WeWork’s mission is to empower tomorrow’s world at work by creating environments where people and companies come together to do their best work. The company has grown into a global workspace provider committed to delivering flexible solutions, inspiring, safety-focused spaces with unmatched community experiences.
Food & Agriculture
Real Estate
Consumer Goods

Company Stage

N/A

Total Funding

$375.4B

Founded

2010

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

-6%

1 year growth

-10%

2 year growth

-14%
Locations
London, UK
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
JavaScript
Salesforce
Marketing
Data Analysis
HTML/CSS
CategoriesNew
Data Management
Data & Analytics
Requirements
  • Bachelor's degree in Marketing, Communications, Advertising, Media, or related field preferred.
  • Minimum of +5 years of experience in organic search marketing.
  • Thorough understanding across a range of industry tools, analytics platforms, and SEO techniques.
  • Comprehensive understanding of the search landscape and some understanding of how algorithm changes impact SEO performance.
  • Experience managing locations on search engines, ideally through a tool such as Yext.
  • Passion for understanding consumer behavior within search engines.
  • Knowledge of how content can influence SEO performance. Content creation experience is preferable.
  • Knowledge or experience of working with a CMS such as Wordpress, Contentful etc.
  • Basic understanding of JavaScript and HTML.
  • Basic understanding of other marketing channels and tools (including paid search, website functionality, Salesforce).
Responsibilities
  • Maximize WeWork’s visibility across all relevant search engines in the US, EMEA and Pacific regions.
  • Update keyword research and strategy, identifying opportunities for content alignment with business, marketing, and e-commerce objectives.
  • Work with the digital team, SEO agency, and Technology partners to surface and rectify technical issues across the website that impact SEO and website performance.
  • Conduct SEO experiments across locales, using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.
  • Own WeWork locations listings across all available map platforms. Be responsible for the accuracy of the listings.
  • Manage SEO agency relationships and be accountable for agency performance, delivery and reporting/operational processes.
  • Work alongside the Performance Marketing team to support the Paid Media leads in maximizing cross-channel budget efficiencies.
  • Perform investigation and monitoring of all steps in the search process and on-site user experience to identify opportunities and troubleshoot performance issues.
  • Stay abreast of industry changes and updates i.e. algorithm developments, ensuring preparedness for changes and providing an expert view on these updates to share knowledge and keep key stakeholders informed.