About Us

At WeWork, we provide inspiring and flexible workplace solutions to help businesses – small, medium or large – thrive in desirable locations around the world. The future of work is happening right now, and we are leading this moment. Join us on our journey as we give our members the freedom and support to push boundaries in their industries, and work to redefine our own.

About the Opportunity

Reporting to the Senior Manager, Digital Marketing, you will assume ownership of the global SEO strategy and direction whilst also supporting the overall digital strategy for wework.com. You will be responsible for one of our key traffic-driving channels to wework.com, collaborating with several cross-functional teams to design and implement changes aimed at enhancing overall search traffic and conversion. You will also be a key figure in the development of campaign landing pages and will strive to improve website UX. Your role is pivotal within the Digital team at WeWork.

This role can be based in London or New York, working globally in conjunction with peers in the Digital and Performance marketing team.

Our ideal candidate thrives in a fast-paced, constantly-evolving work environment.  This person is a quick thinker and a natural leader, who is comfortable making decisions based on data and their experience in the field. 

Responsibilities

• Maximize WeWork’s visibility across all relevant search engines in the US, EMEA and Pacific regions. Use that visibility to drive traffic and leads for the business.

• Update keyword research and strategy, identifying opportunities for content alignment with business, marketing, and e-commerce objectives

• Work with the digital team, SEO agency, and Technology partners to surface and rectify technical issues across the website that impact SEO and website performance. This includes providing guidance in the development of new website pages that ensure best-in-class SEO set up.

• Conduct SEO experiments across locales, using rigorous approaches and measurement methods (A/B tests, statistical methods) and proving their effectiveness.

• Own WeWork locations listings across all available map platforms. Be responsible for the accuracy of the listings

• Manage SEO agency relationships and be accountable for agency performance, delivery and reporting/operational processes

• Work alongside the Performance Marketing team to support the Paid Media leads in maximizing cross-channel budget efficiencies.

• Perform relentless investigation and monitoring of all steps in the search process and on site user experience in order to identify opportunities and troubleshoot performance issues.

• Stay abreast of industry changes and updates i.e. algorithm developments, ensuring that we are prepared for changes and more importantly, provide an expert view on these updates to share knowledge and keep key stakeholders informed.

• Able to demonstrate an understanding of how SEO can impact business performance, determine the why and problem solve to inform the team roadmap.

Requirements

• Bachelor’s degree (Marketing, Communications, Advertising, Media or related field preferred)

• Minimum of +5 years of experience in organic search marketing

• Thorough understanding across a range of industry tools, analytics platforms, and SEO techniques

• Comprehensive understanding of the search landscape and some understanding of how algorithms changes impact our SEO performance

• Experience managing locations on search engines, ideally through a tool such as Yext

• A passion for understanding consumer behavior within search engines, how they search, why they click and how should a brand improve the likelihood of garnering that click

• Knowledge of how content can influence SEO performance. Content creation experience is preferable

• Knowledge or experience of working with a CMS such as Wordpress, Contentful etc.

• Basic understanding of JavaScript and HTML

• Basic understanding of other marketing channels and tools (including paid search, website functionality, Salesforce)

Life At WeWork

Being a WeWorker is more than just a job. We believe the magic of work is sparked by the passion you bring, the places you go, the people you meet and the purpose you follow. And it starts here. Here you will brush shoulders with those who dare to dream and do. Here you will be welcomed by a diverse community that embraces and inspires you—because together we can achieve more. Here we challenge ideas, and explore new ways of getting things done. Whether you are part of our Employee Community Groups, or part of a global project, we ask you to bring your open-minded attitude and collaborative spirit. In return, you will be part of a team where your unique perspectives are celebrated.

WeWork is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon gender, sexual orientation, marital or civil status, pregnancy (or pregnancy-related conditions), gender identity or expression, transgender status or gender reassignment, race, colour, national origin or ancestry, citizenship, religion or religious beliefs, age, physical or mental disability, genetic information (including genetic testing and characteristics), military or veteran status, or any other grounds or characteristic that is protected under the law.