Marketing Science Analyst

About Flipp

Flipp partners with the largest North American retailers and brands to deliver local promotions and savings to millions of engaged shoppers daily, driving superior returns on investments. 

We help people make smarter shopping decisions with autonomy and accountability. With rising living costs, Flipp's mission is crucial. Our Shopper Consideration Platform allows retailers and manufacturers to create digital experiences from their savings & deals content, aiding shoppers in deciding what to buy and where to buy it. Together, we make a difference.

At Flipp, you'll work with hungry, humble, highly intelligent and other-centered teammates. We challenge ourselves, learn by doing, and grow by developing new skills and perspectives. You'll be equipped to make an impact, realize your potential, and stay inspired every step of the way.

The Marketing Science team at Flipp works cross-functionally with clients, analysts, and external partners to execute campaigns at the highest level of effectiveness. As a Marketing Science Analyst, you will play a crucial role in supporting the test, measure, and scale cycle with our customers to demonstrate Flipp's value and drive media investment. You will collaborate with internal teams to perform detailed analyses, interpret data, and contribute to the development of business cases that showcase the impact of our marketing initiatives.

What you'll get the opportunity to do:

• Measurement and Analysis
  • Data Analysis: Conduct lift and reach measurements such as geo-lift testing, SKU/category lift testing, and ID-based lift testing to evaluate campaign performance.
  • Reporting: Compile and prepare detailed reports on campaign results, highlighting key insights and recommendations.
  • Insight Generation: Assist in identifying trends and patterns within data to support strategic decision-making and optimization of marketing efforts.
  • Tool Utilization: Utilize analytical tools and software to process data efficiently and accurately.
• Support Customer Solutions
  • Collaborative Support: Work closely with the PIA team and Retail leads to support customer measurement programs.
  • Consultative Assistance: Provide analytical support during customer meetings, helping to translate data findings into actionable business insights.
  • Business Case Contribution: Aid in converting test results into compelling business cases for customers, demonstrating the ROI and effectiveness of Flipp's solutions.
• Internal Collaboration and Asset Management
  • Asset Maintenance: Assist in managing measurement assets to ensure they are up-to-date and effectively utilized across the organization.
  • Knowledge Sharing: Contribute to internal documentation and training materials to help scale measurement best practices within the team.
  • Cross-Functional Engagement: Collaborate with the insights and analytics team to improve measurement methodologies and processes.
• Continuous Learning and Development
  • Industry Awareness: Stay informed about industry standards, new measurement techniques, and best practices in marketing science.
  • Skill Enhancement: Pursue opportunities for professional development to enhance analytical skills and knowledge base.
  • Feedback Implementation: Actively seek feedback to improve performance and contribute more effectively to team goals.

What you'll bring to the team:

• 1-3 years of experience in marketing analytics

Our promise to each other: