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Vice President
Field and Enterprise Marketing
Posted on 8/1/2022
Remote in USA
Experience Level
Desired Skills
Lead Generation
  • 15+ years experience in marketing and managing a customer segment from end-to-end
  • 7+ years demonstrated leadership skills, including mentoring, hiring and coaching both individual contributors and managers
  • Experience managing cross-functional initiatives with excellent project management skills
  • Experience leading enterprise GTM marketing strategy including running high touch campaigns, ABM and events
  • B2B SaaS experience preferred
  • Data-driven with experience testing, reporting, analyzing and optimizing marketing efforts
  • Strong communication and cross-functional distributed team leadership skills
  • Build and direct the marketing strategy and execution to drive Sprout's ARR growth in Enterprise segment
  • Collaborate with our sales and growth leaders to ensure strong execution and results
  • Build and grow a team of exceptional marketers across ABM and field marketing disciplines
  • Develop and execute sales and marketing plays including outbound sequences aligned to goals, target personas, messaging and content
  • Establish top line KPIs and reporting cadence and rituals to share results with internal stakeholders
  • Complete Sprout's New Hire training program alongside other new Sprout team members and understand the value that Sprout delivers to our customers
  • Get acquainted with key partners in Marketing and Sales and learn everyone's roles and responsibilities
  • Meet with your peers and extended team in 1:1s to understand what's working, what's not, and gather learnings to implement into your role
  • Start participating in weekly stand-ups and team meetings
  • Get up-to-speed on the enterprise business, funnel, and the key metrics
  • Understand our inbound marketing lead generation tactics and outbound sales efforts. Develop familiarity with our mid-funnel sales processes and metrics
  • Know our customers: who they are, why they love us, how we can improve, what makes them tick, and how we can better support them
  • Know our prospects: how people find Sprout, what pain points we solve for, which competitors we need to beat, why we win and lose deals
  • Understand the Enterprise customer: who they are, what they care about, how they differ from our other customers
  • Begin building a framework to grow the global Enterprise business
  • Identify the metrics we need to track, the technical requirements we need to implement, and the campaign tactics we need to execute on
  • Be partnering confidently with Sales leadership on Enterprise strategy, with the product team on buyer proposition, and with your marketing counterparts on campaign execution
  • Have implemented an ABM program that ensures we're going after the right people, at the right accounts, with the right tactics
  • Be measuring success for each campaign throughout the buyer lifecycle
  • Develop a point of view on key learnings and additional areas of opportunity
  • Have laid the foundation to help the team win bigger, more strategic enterprise deals
  • Effectively run full-scale campaigns to attract top Enterprise prospects and turn them into satisfied customers
  • Have tested, failed, learned and applied new tactics into our marketing arsenal
  • Be evaluating efforts and making plans to scale our ABM program in 2022
  • Surprise us! Use your unique ideas and abilities to change Sprout in beneficial ways that we haven't even considered yet
Sprout Social
Sprout Social creates powerful solutions for social media management.
Company Overview
Sprout Social creates powerful solutions for social media management.