Viral Nation’s Product Marketing Manager for Apps is responsible for driving the go-to-market strategies for our suite of mobile and web applications. This role will work closely with cross-functional teams to position, launch, and promote our apps to achieve business objectives and maximize user acquisition and engagement across both B2B and B2C channels.

Key Responsibilities:

• Go-to-Market Strategy:
• Develop and execute go-to-market strategies that aligns with the company’s broader objectives, and being the voice of the customer. 
• Product Positioning and Segment Targeting:
• Craft compelling positioning and messaging tailored to different customer segments in both B2B and B2C markets.
• Lifecycle Planning:
• Understand and map out the customer journey, from awareness to advocacy. Collaborate on the different marketing channels (paid, social, email, web, pr, etc.)
• Roadmap Influence:
• Actively influence product decisions by providing market insights and customer feedback to shape the product roadmap and prioritization.
• Decision and Data-Driven Content:
• Each piece of content should be tied to a strategic decision with specific, measurable goals. Examples of product-related content include blog posts, feature guides, promotional videos, and sales material to drive adoption, user engagement, and sales support.
• Performance Metrics:
• Track and analyze key performance indicators (KPIs) such as download rates, user engagement, and ROI of marketing campaigns.
• User Research:
• Conduct market research and user surveys to understand customer needs, preferences, and behaviors specific to mobile apps.
• Competitive Analysis:
• Monitor the competitive landscape to identify market opportunities and threats, and update app positioning accordingly.
• Work collaboratively:
• Partner closely with Product, Sales, Data, Insights, and Customer Success.

Qualifications:

• Bachelor’s Degree in Marketing, Business, or a related field.
• 4-6 years of experience in product marketing, preferably with a focus on mobile apps.
• Strong analytical skills with proficiency in mobile analytics tools (e.g., Mixpanel).
• Experience in both B2B and B2C marketing is a plus.
• Excellent communication and presentation skills, with the ability to effectively convey complex insights to stakeholders at all levels.
• Strong project management skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.
• Passion for understanding consumer behavior and trends, and a commitment to driving consumer-centricity across the organization.