Full-Time
Canada Brand Lead
Posted on 10/31/2025
Employment Hero
1,001-5,000 employees
Cloud-based HR software and payroll platform
No salary listed
Remote in Canada
Remote
 Growth & Marketing (1) |
|---|
- 8+ years of brand-building experience, including paid brand media management across agency, client-side, and/or scale-up environments
- 5+ years leading high-performing brand, creative, or events teams in a high-growth business
- A track record of building challenger brands, bringing creativity, fresh thinking, and bold campaign ideas
- Hands-on leadership experience across digital, content, events, and brand media channels
- A “get things done” attitude. You think big and work hands on to bring those ideas to life
- Direct experience managing external brand media partners and agencies to deliver integrated campaigns
- Strong understanding of digital and social strategy (organic and paid), with a focus on measurable results
- Analytical mindset with confidence in tracking funnel metrics, ROI, and performance reporting
- Experience with marketing and analytics tools such as Google Analytics, Salesforce, Marketo, and Braze
- Excellent communication skills and a passion for supporting Canadian SMBs through meaningful brand initiatives
- Experience in SaaS or technology marketing across B2B and B2C audiences is a bonus
- Own the Canadian brand strategy, brand media execution, and creative direction to grow the Employment Hero brand
- Design and deliver bold, multi-channel campaigns that cut through a competitive market
- Lead partnerships with brand media partners, agencies, and internal teams to execute high-impact campaigns
- Act as a builder: scrappy, resourceful, and hands-on with content creation, design direction, and campaign delivery
- Drive Canadian social media strategy and campaigns to engage and grow the EH community within a global brand construct
- Advocate for regional needs and tailoring global brand strategies for the Canadian market
- Oversee production of compelling assets such as videos, case studies, sales enablement content, webinars, and in-person events
- Use data and insights to inform campaign decisions, track ROI, and report results to key stakeholders
- Enhance our understanding of target audiences, overseeing content planning, campaign development and creative direction
- Continuously assessing and reporting on effectiveness and ROI
- Lead and develop a small but mighty team, fostering collaboration, creativity, and ownership
- Experience in SaaS or technology marketing across B2B and B2C audiences is a bonus
Employment Hero provides a cloud-based HR software platform designed for small and medium-sized businesses in Australia. Its suite covers recruitment, onboarding, payroll, benefits, compliance, and performance reviews, all delivered through a subscription model to automate HR tasks and deliver data-driven insights. The product works by centralizing human resources processes in one system, allowing HR teams to manage hiring, payroll processing, compliance checks, and employee performance from a single interface. It differentiates itself by targeting SMBs with an integrated, end-to-end platform that combines HR management, payroll, and employee benefits with analytics to improve productivity and workplace culture, instead of offering disparate or highly niche tools. The company aims to help businesses stay compliant, streamline HR operations, boost productivity, and foster a positive workplace environment.
Company Size
1,001-5,000
Company Stage
Series F
Total Funding
$433M
Headquarters
Sydney, Australia
Founded
2014
Simplify's Take
What believers are saying
- A$300 million ARR and EBITDA profitability improve buyer confidence.
- Recruitment Agent cut screening time 75% and can shorten hiring by ten days.
- Payday Super creates urgency for embedded compliance tools across Australian SMBs.
What critics are saying
- Payday Super execution failures expose customers to penalties and trust loss.
- Flat-fee compliance tools pressure pricing among tiny SMBs.
- International expansion increases localization risk across payroll, tax, and employment rules.
What makes Employment Hero unique
- All-in-one AI employment operating system spans HR, payroll, hiring, and benefits.
- HeroClear embeds super clearing inside payroll for Payday Super compliance.
- HeroForce extends hiring and employment across 180+ countries through legal entities.
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Benefits
Remote Work Options
Flexible Work Hours
Stock Options
Family Planning Benefits
Home Office Stipend
Professional Development Budget
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 1%2 year growth
↑ 4%Employment Hero vs Emplyclear: which is right for a small australian business? Estimated read time: 5 minutes · Last updated April 2026 If you run a small business with five or ten employees, and you are comparing Employment Hero with Emplyclear, the honest answer is they are not really the same product. Employment Hero is a full HR platform built for mid-market businesses. Emplyclear is a compliance answer engine built for 1-20 employee businesses at $99 per month flat, with no lock-in. This post sets out the real difference so you can choose the one that fits, without any positioning games. What Employment Hero does. Employment Hero is a full HRIS - Human Resources Information System. That means it covers the broad set of tasks a mid-sized business needs an HR team to handle: recruitment, onboarding, performance reviews, employee self-service, learning and development, payroll integration, leave management, and more. AI features are in development across the product. Pricing operates on a per-employee-per-month model with monthly minimums. Actual figures change - check the current Employment Hero pricing directly at [VERIFY: check current Employment Hero pricing at employmenthero.com/pricing]. The key structural point is that what you pay scales with your headcount, and there is typically a minimum monthly fee below which you cannot go. What Emplyclear does. Emplyclear answers one question: am I compliant right now? It focuses on the specific Fair Work and ATO obligations that most often catch small business owners out - Modern Award pay rates, penalty rates, casual loadings, record-keeping, super obligations, and the Payday Super transition on 1 July 2026. It is not an HR platform. It is not a payroll system. It does not onboard candidates or run performance reviews. It is a tool for the owner who sits down on a Sunday night, looks at the roster they just built, and wonders whether they are paying everyone correctly - and whether they are going to get a surprise when the Fair Work Ombudsman comes knocking. Pricing is $99 per month flat, for any team size up to 20 employees, with no lock-in. Employment Hero is right for you if... * You have 20+ employees and a dedicated person handling HR. * You want recruitment, onboarding, performance reviews, and learning and development in one platform. * You want integrated payroll and HR rather than separate tools. * You are comfortable with pricing that scales as you grow, including monthly minimums. * You plan to expand significantly and want a platform that scales with you from day one. Emplyclear is right for you if... * You have 1-20 employees and no dedicated HR person. * You want to know whether you are paying correctly - you do not need a full HR suite. * You are preparing for Payday Super on 1 July 2026 and want a straightforward way to stay on top of it. * You want predictable pricing that does not move when you hire your next casual. * You do not want to be locked into an annual contract. Price predictability: the quiet differentiator. The per-employee-per-month pricing model works well for larger businesses - the cost is a tiny fraction of a payroll. It works less well for a cafe that grows from three casuals to eight over summer, then back down to four in winter. Every hire and every departure moves the monthly bill. Emplyclear's $99 per month flat fee is deliberately chosen to remove that dynamic. Your compliance tool should not cost you more when you hire someone. It should not penalise growth. It also should not lock you in. If Emplyclear stops being useful, you cancel. No exit fees, no annual contract roll-over. What each does not do. Being honest about scope matters. Employment Hero does not focus narrowly on the "am I compliant right now?" question for a very small team. It does a lot more than that, and the additional capability comes with additional cost and complexity. Emplyclear does not replace a payroll system, run recruitment, manage performance reviews, or handle training. It is not trying to. How to decide. Ask yourself three questions: * Do I need a full HR platform, or do I need to answer compliance questions accurately? * Will my headcount change a lot over the next 12 months - and how much do I mind if that moves my monthly bill? * Do I want a long-term contract, or the ability to cancel anytime? If your answers point to "HR platform, stable-or-growing headcount, long-term contract", Employment Hero is probably the right fit. If they point to "compliance clarity, small team, no lock-in", Emplyclear is designed for you. Related reading. Built for small business, priced for small business. Be first when Emplyclear opens to small business - $99/month, no lock-in, no surprise contracts. Disclaimer: This is general compliance guidance, not legal advice.
Employment Hero partners with Leeds Rhinos to support Yorkshire's businesses and workforce. Employment Hero, a global leader in HR, hiring and payroll software, has today announced a new partnership with Leeds Rhinos. Employment Hero provides an all-in-one Employment Operating System (eOS) that helps businesses hire, manage and pay their people more efficiently. Its platform brings together HR, payroll, recruitment and employee engagement tools in a single solution, reducing administrative burden and helping organisations build more productive, engaged teams. The company supports more than 350,000 businesses globally and manages employment for over 2.5 million people, with a mission to make employment easier, more valuable and more rewarding for everyone. The partnership with Leeds Rhinos reflects a shared focus on people, performance and community. With deep roots in the region, the Rhinos have long played a central role in supporting local communities, both through the club and the work of the Leeds Rhinos Foundation, which delivers programmes focused on employment, skills and opportunity. Through this partnership, Employment Hero will work closely with the club to engage and support businesses across Yorkshire. This will include a programme of activity at Headingley Stadium, bringing together local employers to share insights, build connections and learn from high-performing teams in both sport and business. Maisie Goss, UK VP Marketing at Employment Hero, said: "As a business, we exist to make employment easier for organisations and their teams. That means helping businesses hire the right people, stay compliant, reduce admin and create better experiences for their employees. "Leeds Rhinos are a club built on community, opportunity and hard work - values that closely align with our own. This partnership is about supporting the businesses and people who drive Yorkshire forward, and giving them the tools they need to succeed." Jamie Jones-Buchanan MBE, CEO of Leeds Rhinos, said: "Leeds Rhinos has always been about more than what happens on the pitch. We are proud of the role we play in the community, particularly when it comes to supporting people into employment and creating opportunities. "Employment Hero shares that commitment. Their platform is helping businesses manage and support their people in a better way and we're excited to work together to support organisations and communities across the region."
Employment Hero has launched its Recruitment Agent powered by Hero AI, reducing screening time by 75% for Canadian small and medium-sized businesses. The AI-driven tool automates first-round screening through structured video interviews with voice-prompted, role-specific questions that assess cognitive, vocational and cultural fit. Built into Employment Hero's Employment Operating System, the agent adapts in real time, prompting candidates for clarification when needed. Hiring teams receive AI-generated summaries and scorecards whilst maintaining final decision control. The technology can cut up to 10 days from the hiring process. Calgary-based BigGeo used the agent during beta testing to manage application surges across finance, sales and technical roles. The Recruitment Agent is now available to all Employment Hero customers in Canada.
Employment Hero names new APAC MD. The Australian HR tech start-up welcomed a new managing director to spearhead its operations across Australia, New Zealand, and Southeast Asia. 25 March 2026 - By Carlos Tse - 8 minutes read Employment Hero has promoted James Keene (pictured) to managing director of the company's APAC operations to drive execution across Australia, New Zealand, and Southeast Asia. Keene joined start-up Employment Hero in April 2015 as business development manager, and since then has climbed the ranks, moving into five further positions before he departed from his role as general manager of revenue for ANZ in February this year. In his previous role as general manager of revenue for ANZ, Keene helped to accelerate growth and strengthen the foundations required to scale the business's operations. Before joining Employment Hero over a decade ago, Keene served at the professional recruitment consultancy firm Michael Page International, leaving his final role as Team Lead in March 2015. Employment Hero said that Keene's appointment emphasises the company's investment in its home country and its most established market, Australia, as well as its expansion across New Zealand and Southeast Asia. With over a decade of experience leading commercial teams, Keene's role will entail executing strategy across go-to-market, customer experience, product adoption, and team performance. "James is a trusted leader who understands what it takes to scale responsibly while staying anchored to our mission. He will help ensure APAC continues to lead from the front," founder and chief executive, Ben Thompson, said. "Keene has been both a commercial and cultural leader across the region, driving an environment where innovation and customer impact are the sharp focus." Want to see more stories from trusted news sources? Make Accountants Daily a preferred news source on Google. Carlos Tse. Carlos Tse is a graduate journalist writing for Accountants Daily, HR Leader, Lawyers Weekly.
At A$300M ARR, ai-powered Employment Hero enters next phase as SEEK Growth Fund launches stake sale. Last Updated Feb 17, 2026 SYDNEY, Australia - February 17, 2026 Employment Hero, a global AI-powered employment operating system, and SEEK Investments, manager of the SEEK Growth Fund, today announced that the Fund has launched a process to divest its stake in the business. Employment Hero recently surpassed A$300 million in annual recurring revenue and continues to sustain growth above 30% while expanding margins across Australia, Canada, the UK and other international markets. The platform now supports more than 350,000 businesses globally and facilitates over $120 billion in annual payments. As artificial intelligence reshapes enterprise software, Employment Hero is embedding agentic AI directly into complex, regulated employment workflows. This marks a shift from workflow support to autonomous execution at scale. Ben Thompson, CEO and Co-Founder of Employment Hero, said: "Employment Hero is entering its next chapter from a position of strength, supported by sustained international demand, as we continue disciplined global expansion and build the AI infrastructure that powers employment. We are proud to have delivered exceptional returns for SEEK Investments over the past eight years and value their partnership and support. As we move forward, our focus remains clear: scaling globally, creating long-term shareholder value, and advancing our mission to make employment more valuable and easier for everyone." SEEK Investments has supported Employment Hero since 2017, participating in multiple funding rounds. Andrew Bassat, Executive Chairman and CEO of SEEK Investments, said: "Employment Hero has been a standout investment for the SEEK Growth Fund. We remain confident in Employment Hero's strategy and long-term outlook; however, now is the appropriate time for the Fund to commence a sale process." Media contact Marina Holmes Global Head of Communications, Employment Hero [email protected] About Employment Hero Employment Hero is the global authority on employment, offering a world-leading Employment Operating System (eOS) that simplifies and optimises every stage of the employment process. Its award-winning platform combines HR, payroll, recruitment, and employee engagement tools with the groundbreaking employment superapp, EH Work, which integrates career management and financial wellbeing. Serving over 350,000 businesses and managing more than 2.5 million employees worldwide, Employment Hero reduces administrative burdens by up to 80%, enabling organisations to focus on their goals and create more productive, engaged teams. By revolutionising the employment marketplace, Employment Hero is making employment easier, more valuable, and rewarding for everyone. About SEEK Investments SEEK Investments is the manager of the SEEK Growth Fund a long-term investor and business builder currently focused on Human Capital Management. The Fund includes a portfolio of high-growth HCM businesses across work and learning. SEEK Investments builds upon its team's 100+ years of experience in investing and operating high growth technology businesses. The Fund has assets under management of over A$2 billion.