Business Overview 

We are IPG Mediabrands, a client-first, consulting-led, community-driven group of media and marketing specialists around the world on a mission to ensure our clients win in the marketplace. Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client’s businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve. 

Position Summary

Your role is to manage omnichannel DTC media analytics for the portfolio of a large pharma client that includes Immunology, Cardiovascular, Oncology, and Hematology. The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business.

A strong knowledge and aptitude for statistical analysis, predictive analytics and digital analytics is key for success, as is a passion for client service.  The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day-to-day issues of data and reporting.

Responsibilities

• Manage and plan and client relationships in addition to multiple projects and demands
• Be part of a team and create clear paths to success for analysts
• Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients and other partner agencies
• Help Director train and mentor junior team members
• Design and manage execution of custom analyses
• Ensure high quality in data and analytics deliverables and uncover business opportunities
• Work to improve automation and reduce human error in data processing and analytics

Required Skills & Experience

• At least 3 years in Life Science Analytics, Immunology, Cardiovascular, Oncology, or Hematology experience a plus
• Understanding of digital planning and buying, with a focus on standard media metrics
• Superior ability to build and deliver impactful presentations at senior levels
• Strong background in statistical analysis and digital analytics
• Excellent written, oral communication, project management and presentation skills
• Excellent quantitative and analytical skills with the ability to draw conclusions based on data
• Intermediate Knowledge of Tableau, SQL
• Experience with Python for automation and analysis
• Ability to scope an analytic solution out of a vague business problem
• Experience managing and mentoring junior team members
• Comfortable actively participating in and contributing to meetings with colleagues and clients

Desired Skills & Experience

• Experience managing and mentoring junior team members
• Experience with ETL processes, and site tagging
• 3rd Party Measurement of Media Crossix, IQVIA, Symphony Health, Purplelabs, Komodo Health
• Initiative does not require candidates to have a college degree

We See You

We embrace diversity, and our responsibility to maintain an inclusive environment is core to our culture and values. We see diversity of people and experiences as fuel for creativity and innovation needed to bring about the best experiences and services. A diverse workforce means we can grow together, be better problem solvers, and bring about long-term, meaningful change where we will achieve above and beyond our business goals. We are better together..

When you join Mediabrands, you join a global community and are valued for who you are – your lived experiences, the contributions you make, and the distinct perspectives you bring. Here, what you think and who you are is just as important as what you do. As we recruit, we are dedicated to looking beyond what a resume can show. If you think you’d be a great addition to the team but don’t have the exact experience or skills, we encourage you to apply and share your unique background with us. We see you at Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). Mediabrands manages approximately $40 billion in marketing investment globally on behalf of its clients and provides strategic services and solutions across its award-winning, full-service agency networks UM and Initiative and through its innovative marketing specialist companies Reprise, Magna, Orion, Rapport, Healix, Mediabrands Content Studio and the IPG Media Lab. Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors. The company employs more than 13,000 marketing experts in more than 130 countries representing the full diversity of humanity. For more information, please visit our website: www.ipgmediabrands.com.