Hi, we are ecobee.
ecobee introduced the world’s first smart Wi-Fi thermostat to help millions of consumers save money, conserve energy, and bring home automation into their lives. That was just the beginning. We continue our pursuit to create technology that brings peace of mind into the home and allows people to focus on the moments that matter most. We take pride in making a meaningful difference to the environment, all while being part of the exciting, connected home revolution.
In 2021, ecobee became a subsidiary of Generac Power Systems. Generac introduced the first affordable backup generator and later created the category of automatic home standby generator. The company is committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Together, we take pride in making a meaningful difference to the environment.
Why we love to do what we do:
We’re helping build the world of tomorrow with solutions that improve everyday life while making a positive impact on the planet. Our products and services work in harmony to provide comfort, efficiency, and peace of mind for millions of homes and businesses. While we’re proud of what we’ve done so far, there’s still a lot we can do—and you can be part of it.
Join our extraordinary team.
We’re a rapidly growing global tech company headquartered in Canada, in the heart of downtown Toronto, with a satellite office in Leeds, UK (and remote ecopeeps in the US). We get to work with some of North America and UK’s leading professionals. Our colleagues are proud to bring their authentic selves to work, confident that what we do is grounded in a greater purpose. We’re always looking for curious, talented, and passionate people to join our team.
Who’ll You Be Joining:
Our hive headquartered in Toronto is looking for a new VP, Marketing Strategy, a critical leader within the sales and marketing team at ecobee. We are a team determined to grow the number of homes that have ecobee’s world class products and services, which improve everyday life while creating a more sustainable world.
This role supports 2 key functions for the business. The leader of this team will help manage our two teams of Product Marketers who act as our internal business owners and sit at the intersection of innovation and execution. The full team also consists of an internal research team that is a shared function across marketing and product and encompasses – market, customer and user research.
We are looking for a customer-first, collaborative leader that embraces their role as quarterback and can add value in any conversation – from product ideation to go to market execution and pricing. You will guide your direct team while working alongside Product peers to develop new products, alongside Sales peers to drive ecobee market share growth and product profitability, you will leverage your research team in conjunction with Base Management, and Strategic Analytics to uncover insights, and alongside Marketing Creative and Comms to connect with customers.
You will work closely with sales, product, and the rest of marketing to seek out and identify net new opportunities for growth, you will assess business cases and seek out internal alignment to deliver on those opportunities for the improvement of the triple bottom line.
The ideal candidate for VP, Marketing Strategy has experience in a Senior Product Marketing role at a world-class company (regardless of its size), leading cross-functional teams to successfully launch and manage products.
You have a demonstrated track record of implementing processes and best practices that enable your team and the organization to outperform. You are comfortable with business financials and building business cases, developing multi-year strategies and gaining cross-functional alignment.
You are an exceptional leader capable of supporting a diverse team in a matrix setting with multiple touch points. This role is hybrid with an expectation to be in our office in Toronto for 1-2 days a week.
How You’ll Make an Impact:
- You will be a key partner alongside the Product team as we grow our core business with new products and services
- Your team will lead the development of 3-year strategies for our in market products and services
- Lead go-to-market strategy and execution for new products, services, and features
- Drive growth and profitability of existing products and services by identifying opportunities for improvement, in conjunction with Sales and Product peers, and leading business case development and reviews, GTM plans, and coordinating execution
- Have a deep understanding of market and competitive forces and actively update the marketing strategy, including short and longer-term pricing and promotional activities and positioning to maximize performance
- Lead and develop a team of high performing product marketers and researchers with a strong vision, defined goals, and effective processes
- Track team progress and provide consistent coaching and feedback, embracing tough conversations
- Work collaboratively across the business, deepening key relationships with teams such as product, sales, creative, communications, digital, research and base management to effectively connect with customers and grow market share
What You’ll Bring to the Table:
- You have worked as a VP or Senior Director at a world-class company (regardless of its size)
- Hands on experience leading GTM planning, coordination and execution for new product and services launches as well as ongoing management of existing products and services
- You are a generalist that can go deep - comfortable analyzing data, business casing opportunities, developing recommendations and gaining buy-in, and creating and communicating marketing strategies
- Customer-first mindset and approach to problem solving
- Proven leadership skills, you have built and developed a strong team of product marketers
- You have an entrepreneurial mind set and are excited to jump right in
- You have a strong sense of empathy, and enjoy working directly and deepening relationships with cross-functional peers
- Just so you know: The hired candidate will be required to complete a background check
What happens after you apply:
Application review. It will happen. By an actual person in Talent Acquisition. We get upwards of 100+ applications for some roles, it can take a few days, but every applicant can expect a note regarding their application status. #LI-DNI
Interview Process:
- Step 1: 30-40 minute phone call with a member in Talent Acquisition
- Step 2: 30-minute interview with the Chief Marketing Officer
- Step 3: 2 hour 1-hour interview with Cross functional leaders from Product Marketing, Product Management and ecommerce
- Step 4: 90 minute case interview CPO, CEO, CMO and a channel marketing leader
With ecobee, you’ll have the opportunity to:
- Be part of something big: Get to work in a fresh, dynamic, and ever-growing industry.
- Make an environmental difference: Make a sustainable impact while on your daily job, and after it through programs like ecobee acts.
- Expand your career: Learn with our in-house learning enablement team, and enjoy our generous professional learning budget.
- Put people first: Benefit from competitive salaries, health benefits, and a progressive Parental Top-Up Program (75% top-up or five bonus days off).
- Play a part on an exceptional culture: Enjoy a fun and casual workplace with an open concept office, located at Corus Quay. ecobee Leeds is based at our riverside office on the Calls.
- Celebrate diversity: Be part of a truly welcoming workplace. We offer a mentorship program and bias training.
Are you interested? Let’s make it work.
Our people are empowered to take ownership of their schedules with workflows that allow for flexible hours. Based on your job, you have an option of office, hybrid or fully remote work. It is our top priority to keep employees safe. As we continue to take measures to keep employees safe in our offices, we have adopted a mandatory vaccine policy to be present in the physical Toronto office or other ecobee sponsored events in Ontario as of November 1, 2021. As such, to be in our office, it is required to acknowledge a formal attestation and submit accompanying proof of vaccination status. For the foreseeable future, we will be conducting our interviews and onboarding sessions through video. New team members will also be starting remotely, with all necessary equipment provided and shipped to them.
We’re committed to inclusion and accommodation.
ecobee believes that openness and diversity make us better. We welcome applicants from all backgrounds to apply regardless of race, gender, age, religion, identity, or any other aspect which makes them unique. Accommodations can be made upon request for candidates taking part in all aspects of the selection process. Our recruitment team is happy to answer any questions candidates may have about virtual interviewing, onboarding, and future work locations.
We’re up to incredible things. Come and be part of them.
Discover our products and services and learn more about who we are.
Ready to join ecobee? View current openings.
Please note, ecobee does not accept unsolicited resumes.
