Job Description

The Insights team within Depop supports the entire business. Our analysts are embedded within Product and Commercial teams and are an integral part of making sure our business is as data-driven as possible.

We are currently looking for a Senior Market and Audience Researcher to support our external research efforts. In this role you will work closely with stakeholders across Marketing, Brand and Strategy to design and conduct quantitative and qualitative research into our markets, audiences and users. Your objective would be to use a variety of primary and secondary research methods to stress test, validate and complement the findings from our internal analysis and help us extend our understanding of our business environment. 

In this role your responsibilities will include:

• Designing and conducting qualitative research about our markets, audiences and users, such as focus groups and user interviews, to support and inform our marketing strategies and activities
• Designing & conducting primary quantitative research about our markets, audiences and users from questionnaire design through to data analysis
• Designing & conducting user surveys in collaboration with relevant stakeholders. This includes advising on optimal data collection and sampling methodologies
• Identifying and sourcing appropriate secondary data points and research to supplement our internal data and primary research efforts
• Collating and interpreting externally collected data points, and identifying relevant internal data points to join them to build a holistic understanding of the topic at hand.
• Interpreting findings and making recommendations based on the data collected

Qualifications

• Proven track record of conducting impactful market research and ability to turn research data into clear findings and compelling narratives that inform decisions
• Proven experience with a range of quantitative and qualitative research methods and ability to choose most appropriate methods for different contexts.
• Experience of conducting qualitative research (e.g. in depth interviews, focus groups)
• Ability to work independently end-to-end to design, conduct and synthesise research with minimal supervision
• Ability to collaborate closely with other analysts to link research findings with analytics
• An excellent, confident communicator with strong interpersonal skills and good at building relationships, both with colleagues across the business as well as with our users
• An analytical mind with good problem solving skills, strong commercial awareness and ability to link research to overall organisational strategy and objectives
• A hunger to learn, natural curiosity and a keen eye for detail
• A strong sense of ownership and highly organised nature
• Proficiency in SQL and ability to work with large datasets

Bonus 

• Experience delivering in a high performing, data-driven product team