Full-Time

Associate Marketing Manager

Acquisition/Conversion Affinity Markets

Posted on 11/27/2024

Manulife

Manulife

Compensation Overview

CA$70.3k - CA$117.3kAnnually

+ Incentive Programs

Senior

Toronto, ON, Canada + 1 more

More locations: Kitchener, ON, Canada

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
  • 5+ years of experience in marketing, with a focus on acquisition and conversion.
  • Proven track record of successful marketing campaign management and execution.
  • Strong leadership and team management skills.
  • Excellent analytical and problem-solving abilities.
  • Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software).
  • Exceptional communication and presentation skills.
  • Experience with print and direct mail marketing strategies.
  • French language skills are an asset.
Responsibilities
  • Develop and oversee comprehensive marketing strategies aimed at customer acquisition and conversion.
  • Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events.
  • Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.
  • Informally mentor marketing specialists, providing guidance and support in their professional development.
  • Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer acquisition and retention.
  • Oversee the creation and distribution of engaging content and marketing materials.
  • Utilize marketing automation, marketing technology, and tools e.g., CDP to track acquisition and conversion.
  • Drive continuous improvement through testing, analysis, and optimization of marketing tactics.
  • Coordinate with external agencies and vendors (e.g., print vendors) to ensure seamless execution of marketing campaigns.
  • Develop and manage marketing budgets, ensuring efficient allocation of resources.
  • Stay updated on industry trends and competitor activities to identify new opportunities.
  • Present campaign results and strategic recommendations to senior management.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, null

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • InsurTech partnerships drive innovation in customer experience and operational efficiency.
  • Sustainability and ESG factors influence Manulife's insurance product offerings and corporate strategies.
  • Blockchain technology adoption enhances security and transparency in insurance operations.

What critics are saying

  • Competition from fintech companies challenges Manulife's traditional insurance models.
  • Rising interest rates impact profitability of Manulife's long-term insurance products.
  • Climate change increases claims and liabilities due to more frequent natural disasters.

What makes Manulife unique

  • Manulife leverages digital health solutions for personalized health management and predictive analytics.
  • The company integrates blockchain for enhanced security in policy management and claims processing.
  • AI-driven underwriting processes improve risk assessment accuracy and reduce processing times.

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