Full-Time

Associate Marketing Manager

Acquisition/Conversion Affinity Markets

Posted on 11/27/2024

Manulife Financial

Manulife Financial

10,001+ employees

Provides insurance, investment, and retirement solutions

Data & Analytics
Financial Services

Compensation Overview

CA$70.3k - CA$117.3kAnnually

+ Incentive Programs + Incentive Compensation

Mid

Toronto, ON, Canada + 1 more

More locations: Kitchener, ON, Canada

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Google Analytics
Requirements
  • Bachelor’s degree in Marketing, Business, or a related field; MBA or equivalent is a plus.
  • 5+ years of experience in marketing, with a focus on acquisition and conversion.
  • Proven track record of successful marketing campaign management and execution.
  • Strong leadership and team management skills.
  • Excellent analytical and problem-solving abilities.
  • Proficiency in digital marketing platforms and tools (e.g., Google Analytics, CRM systems, marketing automation software).
  • Exceptional communication and presentation skills.
  • Experience with print and direct mail marketing strategies.
  • French language skills are an asset.
Responsibilities
  • Develop and oversee comprehensive marketing strategies aimed at customer acquisition and conversion.
  • Lead the planning and execution of multi-channel marketing campaigns, including digital, print, direct mail, and events.
  • Analyze campaign performance data and market trends to inform strategy adjustments and improve ROI.
  • Informally mentor marketing specialists, providing guidance and support in their professional development.
  • Collaborate with product, distribution, and customer service teams to ensure a cohesive approach to customer acquisition and retention.
  • Oversee the creation and distribution of engaging content and marketing materials.
  • Utilize marketing automation, marketing technology, and tools e.g., CDP to track acquisition and conversion.
  • Drive continuous improvement through testing, analysis, and optimization of marketing tactics.
  • Coordinate with external agencies and vendors (e.g., print vendors) to ensure seamless execution of marketing campaigns.
  • Develop and manage marketing budgets, ensuring efficient allocation of resources.
  • Stay updated on industry trends and competitor activities to identify new opportunities.
  • Present campaign results and strategic recommendations to senior management.

Manulife provides a variety of financial services, including life and health insurance, wealth management, and retirement solutions. Their products help individuals, businesses, and institutions manage financial risks and grow their wealth. Manulife generates revenue through premiums from policyholders, fees for managing assets, and investment income. The company uses advanced analytics and technology to offer personalized services, setting it apart from competitors. Manulife's goal is to assist customers in achieving their financial dreams and aspirations while fostering a supportive work environment for its employees.

Company Stage

IPO

Total Funding

N/A

Headquarters

Toronto, Canada

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Manulife's strong financial performance, as evidenced by a 6% increase in core earnings, indicates robust growth potential and stability for employees.
  • The company's focus on innovation and technology, such as the rollout of GenAI, provides opportunities for employees to work on cutting-edge projects.
  • Manulife's global reach and diverse client base offer employees exposure to international markets and varied professional experiences.

What critics are saying

  • The financial services industry is highly competitive, with potential threats from both traditional and fintech companies that could impact Manulife's market share.
  • Regulatory changes across different regions could pose compliance challenges and affect Manulife's operations.

What makes Manulife Financial unique

  • Manulife's integration of GenAI in contact centers showcases its commitment to leveraging advanced technology for enhanced customer service, setting it apart from traditional financial service providers.
  • The company's global presence across North America, Asia, and Europe allows it to tap into diverse markets, providing a competitive edge over regional players.
  • Manulife's comprehensive suite of services, including insurance, wealth management, and retirement solutions, offers a one-stop-shop for clients, unlike competitors who may specialize in only one area.

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