Vice President of Marketing

Overview

"IF YOU CREATE THE STAGE SETTING AND IT IS GRAND, EVERYONE WHO ENTERS WILL PLAY THEIR PART." - Morris Lapidus A spectacular blend of Golden Era glamour and modern luxury, Fontainebleau today reinvents the original vision of legendary architect Morris Lapidus - a stage where everyone plays their unique part. At Fontainebleau, striking design, contemporary art, music, fashion and technology merge into a vibrant new kind of guest experience. Guests are invited to enter a world where they are free to play, shop, dine, spa, meet or simply relax - however they define a perfect day. Situated on oceanfront Collins Avenue in the heart of Millionaire's Row, Fontainebleau Miami Beach is one of the most historically and architecturally significant hotels on Miami Beach. Opened in 1954 and designed by Morris Lapidus, it was the most luxurious hotel on Miami Beach and is thought to be the most significant building of Lapidus' career.

The Vice President reports to the COO and is a member of the Company’s Executive Team. He/she will be responsible for providing executive leadership and management of the Company’s marketing organization and in-bound and out-bound marketing activities worldwide, which include Corporate marketing, partner/channel marketing, product marketing, social media, digital marketing and product management. The VP Marketing will drive the Company’s efforts to position itself as a visionary leader and potential in its emerging market and to achieve its revenue goals.

Responsibilities

• Define the appropriate marketing organization for the company’s maturity/size.
• "Live the Part" be a role model for the company culture.
• Strategic planning includes corporate positioning market and competitive analysis, Bleaulive events, customer segment selection and penetration plans, and related product positioning.
• Oversee marketing communications including branding, public relations, advertising, trade shows, seminars, and events collateral materials, analyst and market research management, and website design and content.
• Oversee product marketing including product launch management, sales training, presentation, sales tools, competitive analysis and general sales support.
• Work with the COO and the other Executive Team members to identify and develop strategic alliances, raise venture/public financing and close/grow major customer accounts.
• Define and direct marketing programs for demand creation, lead generation and interface with VP of Sales for lead tracking and management.
• Work closely with VP of Sales to develop and manage channel and partner strategies and programs.
• Develop and manage the Company's entire marketing budget.
• Develop and track metrics and success criteria for all marketing programs and activities.
• Act as spokesperson for the company with press and analysts and at industry events.
• Creates productive relationships with strategic partners.
• Is the keeper of the Brand.
• Perform other related duties as required.

Qualifications

• Ability to plan and manage at both strategic and operational levels.
• Exceptional track record of developing and implementing marketing and sales strategies that have consistently met or exceeded planned objectives, providing personal leadership through example.
• Ability to work collaboratively with colleagues and staff to create a results driven, team-oriented environment.
• Demonstrated ability to manage often outsourced marketing activities (PR, corporate identity system, website, etc.).
• Substantial experience working with business and industry press.
• Strong strategic planning and analysis skills in sales, marketing, and business (competitive) strategy.
• Extremely effective public speaking skills and presence.
• College degree from an accredited university preferred.
• 10 years marketing experience in comparable industries with 4 years in a senior management position.