Full-Time

Senior Marketing Manager

Remote

Posted on 9/10/2024

FreedomCare

FreedomCare

501-1,000 employees

Home care services for Medicaid recipients

Healthcare

Compensation Overview

$95k - $115kAnnually

Senior

Manhasset, NY, USA

Role is remote with potential travel to the main office in Lake Success, NY for meetings and collaboration.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Social Media
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in marketing, Business, or a related field; MBA or advanced marketing degree preferred
  • 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools
  • Strong project management skills, with the ability to manage multiple projects simultaneously
  • Should have a track record of managing direct response campaigns across channels, including Linear TV/radio, direct mail, email, digital advertising, and social media
  • Requires creativity and strategic thinking, as well as the ability to collaborate with channel partners to execute marketing campaigns that drive customer engagement, revenue, and market share
  • Ability to craft compelling messaging to maximize customer acquisition
Responsibilities
  • Determine the appropriate advertising and marketing content for channels such as Linear TV/radio, print, direct mail, and social media
  • Plan, launch, and manage multi-channel lead generation campaigns
  • Monitor and analyze marketing funnels to identify drop-off points and recommend improvements to increase conversion rates
  • Track and analyze campaign performance metrics to measure effectiveness and ROI
  • Monitor advertising and vendor budgets, adjusting as needed to meet lead and cost-per-acquisition goals
  • Manage relationships with external vendors and partners, including agencies, independent design contractors, printers, and media buyers
  • Ensure all direct response marketing campaigns comply with industry regulations and best practices

FreedomCare provides home care services specifically for Medicaid beneficiaries in New York. The company allows clients to hire family members or friends as caregivers, which creates a more personalized and trusted care experience. Clients can choose caregivers from their own circle, including children, relatives, or spouses, ensuring comfort and familiarity in their daily living assistance. FreedomCare's business model is funded by Medicaid, and it facilitates the hiring and payment process for caregivers, ensuring they receive immediate compensation after their shifts. This prompt payment system supports caregivers financially and encourages them to provide quality care. Unlike traditional home care services, FreedomCare focuses on personal connections and flexibility in caregiver selection, aiming to enhance the overall caregiving experience for both clients and caregivers.

Company Stage

N/A

Total Funding

$75K

Headquarters

North New Hyde Park, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for home care services due to aging population.
  • Medicaid expansion increases potential client pool for FreedomCare.
  • Technological advancements can enhance service offerings and care coordination.

What critics are saying

  • Increased competition from other CDPAP providers in New York.
  • Potential changes in Medicaid reimbursement rates could impact financial viability.
  • Regulatory scrutiny may lead to increased compliance costs.

What makes FreedomCare unique

  • FreedomCare allows Medicaid beneficiaries to hire trusted family or friends as caregivers.
  • Immediate payment system provides financial stability and motivation for caregivers.
  • Personalized care model enhances comfort and trust for care recipients.

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