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Full-Time

Senior Marketing Manager

Remote

Confirmed live in the last 24 hours

FreedomCare

FreedomCare

501-1,000 employees

Home care services for Medicaid beneficiaries

Financial Services
Healthcare

Compensation Overview

$95k - $115kAnnually

Senior

Manhasset, NY, USA

Role is remote with potential travel to the main office in Lake Success, NY for meetings and collaboration.

Category
Growth Marketing
Growth & Marketing
Required Skills
Lead Generation
Marketing
Data Analysis
Requirements
  • Bachelor’s degree in marketing, Business, or a related field; MBA or advanced marketing degree preferred
  • 6-8 years of experience in direct-to-consumer marketing with a focus on customer acquisition and retention
  • Proficiency in marketing automation platforms, CRM systems, and analytics tools
  • Strong project management skills, with the ability to manage multiple projects simultaneously
  • Should have a track record of managing direct response campaigns across channels, including Linear TV/radio, direct mail, email, digital advertising, and social media
  • Requires creativity and strategic thinking, as well as the ability to collaborate with channel partners to execute marketing campaigns that drive customer engagement, revenue, and market share
  • Ability to craft compelling messaging to maximize customer acquisition
Responsibilities
  • Determine the appropriate advertising and marketing content for channels such as Linear TV/radio, print, direct mail, and social media
  • Plan, launch, and manage multi-channel lead generation campaigns
  • Monitor and analyze marketing funnels to identify drop-off points and recommend improvements to increase conversion rates
  • Track and analyze campaign performance metrics to measure effectiveness and ROI
  • Monitor advertising and vendor budgets, adjusting as needed to meet lead and cost-per-acquisition goals
  • Manage relationships with external vendors and partners, including agencies, independent design contractors, printers, and media buyers
  • Ensure all direct response marketing campaigns comply with industry regulations and best practices

FreedomCare provides home care services specifically for Medicaid beneficiaries in New York. The company allows clients to hire family members or friends as caregivers, which creates a more personalized and trusted care experience. Clients can choose caregivers from their own circle, including children, relatives, or spouses, ensuring they receive assistance from someone they know and trust. FreedomCare's business model is funded by Medicaid, and it facilitates the hiring and payment process for caregivers, ensuring they receive immediate compensation after their shifts. This prompt payment system helps caregivers maintain financial stability. Unlike traditional home care services, FreedomCare focuses on personal connections and flexibility in caregiver selection, aiming to enhance the quality of care for clients while supporting caregivers financially.

Company Stage

N/A

Total Funding

$75K

Headquarters

North New Hyde Park, New York

Founded

2016

Simplify Jobs

Simplify's Take

What believers are saying

  • The unique model of hiring trusted family members or friends as caregivers can lead to higher satisfaction and better care outcomes for clients.
  • Immediate payment for caregivers can attract a more reliable and motivated workforce, enhancing the overall quality of care.
  • FreedomCare's partnership with Medicaid ensures a stable revenue stream and potential for expansion into other states with similar Medicaid programs.

What critics are saying

  • The company's focus on Medicaid beneficiaries in New York limits its market reach and may hinder growth opportunities.
  • Regulatory changes in Medicaid funding or policies could impact FreedomCare's business model and financial stability.

What makes FreedomCare unique

  • FreedomCare allows Medicaid beneficiaries to hire family members or friends as caregivers, offering a personalized care experience that is rare in the home care industry.
  • The immediate payment system for caregivers ensures financial stability and motivation, setting FreedomCare apart from competitors who may have delayed payment cycles.
  • By focusing exclusively on Medicaid recipients in New York, FreedomCare has tailored its services to meet the specific needs and regulations of this demographic, unlike broader home care providers.