Full-Time

Data Scientist

BranchLab

BranchLab

11-50 employees

AI-driven healthcare ad targeting with privacy

Compensation Overview

$105k - $130k/yr

+ Equity

Boulder, CO, USA

Hybrid

Category
Data & Analytics (1)
Required Skills
Python
Data Science
SQL
Machine Learning
Requirements
  • PhD in Data Science, Statistics, Epidemiology, Applied Mathematics, Computer Science, or related field (or equivalent practical experience)
  • 2+ years experience with complex statistics and machine learning models
  • Strong proficiency in SQL and Python
  • Strong proficiency in statistical and machine learning fundamentals
  • Excellent oral and written communication
Responsibilities
  • Develop disease population modeling pipelines using rigorous statistical and machine learning approaches
  • Develop statistically and epidemiological rigorous approaches to measure the success of an experiment in a population
  • Use SQL and Python to write accurate, understandable, and reproducible methods
  • Collaborate with solutions and product teams to translate business needs into data-driven solutions
Desired Qualifications
  • Very strong statistics and study design skills
  • Experience working on healthcare claims and EHR data
  • Experience analyzing and modeling human populations

BranchLab is a data science firm focused on healthcare advertising. It uses artificial intelligence and machine learning to build custom audience models that align with each client’s goals, enabling more precise targeting and better insights for campaigns. The core service helps healthcare brands, their agencies, and TV partners improve return on ad spend while staying compliant with privacy requirements. An ID-less approach keeps consumer health records unlinked from any user ID, prioritizing privacy. BranchLab’s offerings are tailored data solutions that enhance advertising effectiveness and protect personal information, with revenue coming from partnerships with healthcare brands and advertising agencies.

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

2024

Simplify Jobs

Simplify's Take

What believers are saying

  • Dentsu partnership integrates Pathwai™ across streaming and social channels.
  • Next Ventures investment accelerates enterprise adoption in pharma marketing.
  • Healthcare ad market grows to $34 billion by 2032 amid privacy regulations.

What critics are saying

  • Google Privacy Sandbox cripples ID-less targeting on Chrome in 6-12 months.
  • Healthicity erodes Pathwai™ share with federated learning in 12-24 months.
  • Washington fines BranchLab $5M for HealthGraph™ leakage in 3-6 months.

What makes BranchLab unique

  • Pathwai™ uses neural networks on non-health data for privacy-safe health predictions.
  • ID-less approach ensures HIPAA compliance without linking to consumer IDs.
  • HealthGraph™ covers 300 million US residents and 2.1 million providers.

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Benefits

Company Equity

Hybrid Work Options

Relocation Assistance

Company News

PR Newswire
Feb 11th, 2026
Dentsu partners with BranchLab to use AI for privacy-conscious healthcare audience targeting

Dentsu, a global media and marketing leader, has partnered with BranchLab to integrate the AI company's Pathwai™ platform for healthcare audience targeting. The collaboration transforms dentsu's proprietary data into healthcare-relevant segments anticipated to match or exceed traditional medical claims-based targeting methods. Pathwai™ uses neural networks trained on anonymised health outcomes to create privacy-conscious audience segments for healthcare marketing. The platform enables dentsu to design and activate audiences based on diagnoses, prescriptions and procedures across streaming, programmatic and social media channels. The partnership unlocks new value from dentsu's consumer dataset whilst maintaining HIPAA compliance and state privacy regulations. BranchLab's deep learning architecture translates anonymous patient journeys into targetable segments, with supervised AI learning continuously refining models based on real-world health outcomes.

PR Newswire
Sep 8th, 2025
Next Ventures Invests in BranchLab AI

Next Ventures has announced a strategic investment in BranchLab, an AI-native technology company specializing in privacy-first, outcome-based advertising for healthcare. This investment aims to accelerate AI innovation in precision healthcare by leveraging non-health data to optimize real-world health outcomes. BranchLab's platform, Pathwai™, enables brands to design and measure audiences for healthcare marketing. The partnership aligns with Next Ventures' mission to promote proactive healthcare engagement.

Business Wire
Jun 7th, 2024
BranchLab Launches Privacy-Safe Healthcare Advertising Solution with Seed Funding Round

BranchLab, a data science company developing advanced AI software that enables healthcare brands to reach the right consumers, today announced the clo

Pharmaceutical Executive
Jun 7th, 2024
Pharma Pulse 6/7/24: How Much Does a Day of Delay Really Cost? BranchLab Launches Privacy-Safe Healthcare Advertising Solution & more

BranchLab launches privacy-safe healthcare advertising solution & more.