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Sr. Director of Growth
Lifecycle
Posted on 3/8/2023
INACTIVE
Curology

201-500 employees

Personalized skincare
Company Overview
Curology is on a mission to get everyone clear, beautiful skin. The company operates online skincare consultations to prescribe medication that is custom-formulated for each patient's skin.
Consumer Software

Company Stage

Later Stage VC

Total Funding

$70.2M

Founded

2014

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-16%

2 year growth

-32%
Locations
San Francisco, CA, USA • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Requirements
  • Ownership mindset paired with contagious urgency to drive results
  • 10+ years of lifecycle channels experience with technology companies. E-commerce and subscription business experience is desirable
  • 5+ years of management experience with a proven track record developing top talent. You have an excellent lifecycle talent network, and people would love to work with you again
  • 5+ years of experience managing relationships and driving roadmaps with product, analytics, and engineering teams
  • Highly analytical skillset: fluency in LTV metrics, deep knowledge of lifecycle channel performance indicators, a/b testing, root cause analysis, and initiatives impact sizing
  • Superb technical skills and knowledge of CRM platforms and data to build reliable lifecycle capabilities. You are excited to roll your sleeves and go deep into specs and technical edge cases
  • Developed user intuition that enables you to drive thoughtful customer-focused experience
  • Solid operational skillset to create efficient team workflows and tools across planning, metrics monitoring, test execution, and creative engine
  • Superb prioritization skills, based on opportunity and level of effort sizing
  • Proven experience leveraging qualitative user insights and research to inform effective lifecycle strategy and tactics
  • Active listener and collaborator: you build buy-in and involve the appropriate perspectives in the decision-making process but feel comfortable being decisive and making tough calls
  • Crisp written and verbal communication skills and can adjust your content to the audience. You are good at simplifying complex concepts
  • Humble and know your blind spots - you seek advice and input where necessary to have joint success
Responsibilities
  • Lead strategy and execution for lifecycle channels (e-mail, sms, push notifications) across Curology and Agency Skincare brands that enable step functions in CRM capabilities to drive revenue impact across customer touch points
  • Lead a team of lifecycle growth managers, developing a culture of inclusion, contagious accountability, and a team-first mentality
  • Develop a growth-oriented testing and campaign roadmap applying rigorous metric-driven prioritization principles to support various commercial lines across subscription and e-commerce business models
  • Set clear metrics and revenue targets for lifecycle channels; develop team rituals and analytics capabilities to track, measure and investigate root cause analysis across KPIs. Report on the performance to the peers and leadership team
  • Develop a technical and data CRM roadmap in close partnership with the Core Experience & Platform team to enable data accuracy, 3d party reliability, personalization, and superior segmentation capabilities
  • Drive lifecycle channel user experience excellence: your team ensures the content is delivered successfully to the right audiences and troubleshoots any technical issues with engineering partners with great urgency
  • Partner with the Physical Product Development team to develop physical inserts & delights lifecycle program that aligns with digital lifecycle strategy and drives top-line profit
  • Lead annual lifecycle revenue and budget planning, partnering with your manager and finance team-own lifecycle vendor budget and relationships (Iterable, Twillio, creative agencies & contractors)
  • Develop a performance-driven creative design system and testing engine that (1) sets high standards for lifecycle content, (2) is scalable, and (3) drives measurable results