Full-Time

Senior Analyst

Wunderman Thompson

Wunderman Thompson

1,001-5,000 employees

Creative consultancy driving growth for ambitious brands

Data & Analytics
Consulting
Social Impact
Financial Services
Consumer Goods

Senior

Chicago, IL, USA

Required Skills
Tableau
Marketing
Data Analysis
Excel/Numbers/Sheets
Google Analytics
Requirements
  • Minimum 3 years data/analytics experience as a primary job function.
  • Robust experience with using data visualization to share results and tell stories to clients at all levels.
  • Strongly preferred to have experience in analyzing paid digital marketing efforts including knowledge of digital advertising (e.g. Google AdWords, DoubleClick Campaign Manager, DoubleClick Search, etc.) and analytics platforms and digital analytics platforms (e.g. Google Analytics, Adobe Analytics, Coremetrics, etc.).
  • Experienced in data management and well-versed in the use of analytical tools such as Microsoft Excel, Google Data Studio, Tableau, Domo, or other BI tools.
  • Strong knowledge for analytics techniques with a genuine curiosity for uncovering shifts in performance.
Responsibilities
  • Manage and consolidate digital media campaign data from various campaign platforms.
  • Develop KPI frameworks and digital analytics tagging recommendations to support the collection of the data needed for KPI reporting.
  • Monitor day-to-day campaign performance and maintain in-depth understanding of client’s overall business and marketing objectives; constantly analyzing campaign performance for optimization opportunities.
  • Analyze large data sets to uncover trends and areas for campaign optimization.
  • Produce analysis and reporting in client-friendly formats.
  • Engage with clients directly in the review and discussion of data trends, insights, and recommendations.
  • Support Digital Media Buyers with reporting and analytics to inform digital media campaign optimizations.
  • Support Content/SEO team with traffic data to quantify lift of site optimizations and identify new opportunities based on analysis of trends and site usage.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

1958

Growth & Insights
Headcount

6 month growth

-41%

1 year growth

-38%

2 year growth

-36%