Senior Vice President
Marketing
Confirmed live in the last 24 hours
Jam City

1,001-5,000 employees

Mobile entertainment
Company Overview
Jam City's mission is to combine the best creative talent in the world with our proprietary tech platform to create the deepest, richest, and most engaging mobile experiences for their players.
Data & Analytics

Company Stage

N/A

Total Funding

$652M

Founded

2009

Headquarters

Culver City, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-6%

2 year growth

-8%
Locations
Culver City, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Bachelor's degree in Marketing, Business, or a related field; MBA is a plus
  • Proven experience in a senior marketing leadership role preferably within the mobile gaming industry
  • Strong understanding of Paid User Acquisition strategies and tactics
  • Excellent analytical skills with the ability to interpret data and make informed decisions
  • Demonstrated success in leading creative teams and driving impactful marketing campaigns
  • In-depth knowledge of the mobile gaming market, trends, and player behavior
  • Proven track record in launching and scaling free-to-play (F2P) mobile games
  • Exceptional communication and collaboration skills
Responsibilities
  • Lead the development and implementation of comprehensive marketing strategies to drive player acquisition, engagement, and retention
  • Collaborate with cross-functional teams to align marketing initiatives with overall business goals and product roadmaps
  • Direct and optimize paid media campaigns to achieve efficient user acquisition and return on investment
  • Stay abreast of industry trends, competitor activities, and emerging channels to identify new opportunities for growth
  • Oversee the creative team in the development of compelling and effective marketing assets, including ad creatives, promotional materials, and in-game assets
  • Work closely with product teams to develop and execute product launch strategies
  • Develop and execute social media strategies to enhance player engagement and community building
  • Monitor and analyze social media performance metrics, adjusting strategies accordingly
Desired Qualifications
  • MBA