Full-Time
In-House Counsel
Posted on 9/17/2025
Good Inside
51-200 employees
Subscription-based parenting guidance through podcasts
Compensation Overview
$200k - $250k/yr
New York, NY, USA
Hybrid
Hybrid role; 3 days/week in Midtown Manhattan office.
 Legal & Compliance (1) |
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- Experience: 5-7+ years of legal practice, ideally with both law firm training and in-house exposure
- Expertise: Strong background in contracts (including partnership agreements), IP, privacy, and general corporate matters
- Business Acumen: Ability to assess risk in context, balancing legal considerations with company priorities
- Independence: Comfortable owning matters end-to-end, with minimal oversight
- Judgment: Knows when to handle issues internally and when to escalate to outside counsel
- Collaboration: Strong communicator who builds trust across finance, product, marketing, content and leadership
- Ideally has experience in entertainment / media, a plus if exposed to working with content creators and structuring deals involving past and future IP
- Lead Commercial Contracting – Draft, review, and negotiate a variety of contracts, including partnership agreements, vendor contracts, and licensing deals
- Policy Development – Own and maintain our Terms of Service, Privacy Policy, and other customer-facing legal documents
- Regulatory Compliance – Advise on FTC compliance and other standard regulatory matters, ensuring marketing and product initiatives are aligned
- Intellectual Property – Manage trademark filings, copyright protection, and takedown requests; oversee portfolio maintenance
- Data Compliance – Partner with product and engineering on privacy and data use matters, including AI-related compliance
- Cross-Functional Support – Provide quick-turn guidance on marketing copy, product features, and partnership opportunities
- Outside Counsel Management – Coordinate with specialized counsel on complex IP, M&A, or advanced data privacy matters; ensure efficient and cost-effective use of external resources
- Experience in entertainment / media, a plus if exposed to working with content creators and structuring deals involving past and future IP
- California applicants, please also see our CA Applicant Privacy Notice
Good Inside provides practical parenting resources through a multi-channel digital toolkit for parents, caregivers, and educators. It offers a weekly podcast, social content, workshops, and downloadable guides that deliver actionable strategies for immediate use. The business blends free content with paid workshops and premium guides, with additional revenue from sponsorships on its podcast and social channels. The goal is to help families improve parenting skills and wellbeing by making accessible, practical guidance from Dr. Becky available across formats.
Company Size
51-200
Company Stage
Series A
Total Funding
$10.5M
Headquarters
New York City, New York
Founded
2021
Simplify's Take
What believers are saying
- 50% YoY revenue growth and profitability demonstrate strong unit economics and market demand.
- 100K+ paid subscribers at $23–28/month provide recurring revenue base for expansion.
- Multi-channel monetization through memberships, podcasts, partnerships, and books reduces single-revenue dependency.
What critics are saying
- Big Little Feelings' $99/year courses and TikTok content capture price-sensitive parents faster.
- Free AI tools from Google and OpenAI directly undercut GiGi chatbot subscription value.
- US fertility rate collapse to 53.1 births per 1,000 women shrinks addressable market.
What makes Good Inside unique
- Dr. Becky's 3.4M Instagram followers create direct distribution moat for subscriber acquisition.
- AI chatbot GiGi personalizes parenting guidance at scale beyond competitor workshop models.
- Good Inside Baby targets pregnancy-to-toddler gap, expanding addressable market beyond older children.
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People at Good Inside who can refer or advise you
Benefits
Company Equity
Paid Vacation
Paid Sick Leave
Hybrid Work Options
Company News
Dr. Becky Kennedy has built Good Inside, a parenting advice business, into a $34 million-a-year company since launching on Instagram during the COVID pandemic. The profitable venture generated nearly 50% revenue growth year-over-year and employs over 60 people. Kennedy's approach treats parenting as leadership, offering digital memberships ($23.25-$28 monthly) that include workshops, video content and community support. The platform surpassed 100,000 subscribers in Q3 last year and features an AI chatbot called GiGi for personalised parenting guidance. The company raised $10.5 million from investors including Inspired Capital in 2023 and is otherwise bootstrapped. Kennedy, who has 3.4 million Instagram followers, defends charging for parenting support by comparing it to executive coaching, suggesting criticism carries hints of misogyny around maternal instinct expectations.