Kinship and Science & Diagnostics are divisions of Mars Petcare—and are dedicated to one purpose: creating A BETTER WORLD FOR PETS™. Through comprehensive veterinary care, nutrition, breakthrough programs in diagnostics, wearable health monitoring, DNA testing and pet welfare, our 100,000 Petcare Associates help pets in more than 130 countries.
WHO WE ARE
Kinship is a platform of brands building the future of pet care, combining insights, products, and services to help people be the best pet parents they can be:
- Adopt a Pet the destination for finding homes for homeless pets; we help animal shelters, humane societies, SPCAs, pet rescue groups, and pet adoption agencies connect their homeless pets to millions of adopters a month
- VetInsight our expert-driven, on-demand pet health platform
- The Wildest the destination that helps pet parents keep their cool in the wild world of pet parenting
- GoodFriend a marketplace for all your pet’s people, connecting pet owners with their people, from groomers, trainers, to veterinarians and experts
- PetExec is here to help organizations of all sizes in managing their daycare, boarding, grooming, and training operations
Together, these teams work to set new standards in pet care.
OUR TEAM
The Wildest’s is a team of savvy product, design, development, editorial and marketing professionals from a variety of backgrounds. Our diverse set of experiences allows us to collaborate with open minds and puppy-like curiosity. We are fun, and we are working to create the ultimate pet-parenting resource, offering everything from pet care and vet advice to lifestyle columns and product recommendations.
As the Sr. Product Manager, Digital Content, you will report to the Senior Director of Product.
HOW YOU’LL HELP EVERYONE PET PARENT LIKE A PRO
- Grow The Wildest, our fast-growing cultural hub for pet parents with a fresh take on the pet parenting journey, with a focus on building and improving features driving growth (membership) and engagement (return visits)
- Work hands-on with a cross-functional squad of Engineering, Design, Editorial, Marketing and Growth team members to continue to deliver industry-leading experiences
- Gather user input as well as internal stakeholder requirements and create engineering-ready specifications, user stories, and QA requirements while operating in a fast-paced, start-up environment
- Partner closely with Design on wireframes, visuals, and UX to ensure we’re creating an experience that both inspires pet parents and represents stakeholder requirements with the primary intent of growing and retaining our user base
- Support an agile scrum team by documenting and prioritizing a story backlog, and working with the Scrummaster to identify blockers, forecast timelines, and plan releases
- Work with our Editorial team to evolve and support content publishing capabilities
- Research team on qualitative and quantitative consumer data to create a customer-centric optimized product to be the dominant player in the space
- Define KPIs for product launches and be accountable for accurate metrics collection from day 1 of the feature and beyond
- Align and collaborate with product team peers who share resources or platform responsibilities to create products that can derive from common platforms to deliver a variety of engaging experiences for pet parents
- Strike the right balance between efficiency and quality with an intuitive understanding of feature scope as it relates to resources and timelines
- Roll-up sleeves on QA or anything else that ensures project delivery and success
REQUIREMENTS:
- 3-4+ years of experience as a product manager at a digital media, lifestyle, or content-to-commerce company, preferably catering to a Millennial audience
- Experience creating detailed requirements, developing user stories and leading research spikes/prototype development
- Strong familiarity with at least one major Agile methodology (scrum, kanban, agifall, etc)
- Excellent skills from problem-solving to communication and presentation
- Demonstrable success in converting passive browsers into registered users and retaining them over time
- Familiarity with SEO best practices, particularly as it relates to mobile web
- High comfort with analytics, A/B testing and distilling product performance data into trends and actions
- Direct experience with Jira and roadmap tools to plan and manage projects, epics, stories and tasks
- Prior experience with publishing content from a CMS
- Self-starter drive to consistently get us to clarity and delivery while maintaining strong, positive cross-functional relationships
- A proven track-record of successfully working in a fast-paced environment with resilience to evolving priorities and navigating with grace and flexibility
- Pet lovers who think about how to improve the lives of their furry friends and their loving parents are very welcome
COMPENSATION
The San Francisco, California base salary range for this position is $130,000 - $160,000 annually, commensurate with experience. Total compensation will include bonus incentives and benefits. Kinship provides Full Time Employees (Associates) benefits which may include health insurance, retirement plan benefits, eligibility for Mars discounts, unlimited paid time off and access to other benefit programs. Eligibility for Kinship benefits is determined under the terms of the applicable Kinship Benefits plan at a person’s date of hire.
WHAT YOU CAN EXPECT FROM US:
- Opportunities to impact and grow the business on a day to day basis
- Dog-friendly workplaces
- Medical, dental, vision, 401k match, and pet benefits for Full-Time Employees and their families
- Unlimited paid time off for Full-Time Employees
- Hybrid work environment
- Parental leave for the birth or adoption of your new human child (and fur baby) for Full-Time Employees (adhering to our policy)
- Discounts on pet products, services, nutrition and veterinary wellness plans
- An extensive onboarding program with a chance to meet leaders across our divisions
Disclaimer:
Kinship is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. If you need assistance or an accommodation during the application process because of a disability, it is available upon request. The company is pleased to provide such assistance, and no applicant will be penalized as a result of such a request.
Note to Search Firms/Agencies:
Kinship does not compensate search firms for unsolicited assistance unless they have a written search agreement with Kinship and the requisition is position-specific. Any resumes, curriculum vitae, and other unsolicited assistance from search firms that do not have a written search agreement or position-specific requisition submitted to any Associate of Kinship will be deemed the sole property of Kinship and no fee will be paid in the event the candidate is hired by Kinship.
