Director – Corporate Communications

Jim Beam launches "home field advantage" Campaign and limited edition bottle with U.S. Soccer. Home " Bourbon blog " Bourbon and whiskey news " Jim Beam launches "home field advantage" Campaign and limited edition bottle with U.S. Soccer. Jim Beam has introduced its new "home field advantage" campaign in partnership with the U.S. Soccer Federation, featuring former U.S. Men's National Team goalkeeper tim howard. The campaign coincides with a major international soccer tournament set to take place in North America and highlights fan engagement beyond stadium settings. Campaign focuses on everyday fan experiences. Debuting April 7, the campaign's central video spot emphasizes how fandom extends beyond the pitch into everyday environments such as homes, neighborhood bars, and watch parties. The initiative aims to highlight the role of fans in creating a "home field advantage," regardless of location. Brand perspective on shared moments. "At Jim Beam, we've always believed in the power of shared moments," said Regan Clarke. "The world's biggest tournament is a global stage, but it's the local gatherings that create real home field advantages. We're proud to raise a glass and unite in spirit with fans across the country as they come together to support the U.S. Men's National Team." Limited-Edition bottle and cocktail tie-in. As part of the campaign, Jim Beam is releasing a limited-edition bottle in collaboration with the U.S. Soccer Federation. The brand is also promoting the "Beam & Lemonade" cocktail as a featured serve for the tournament, positioning it as a drink option for fans gathering in various settings. Multi-Platform rollout and activations. The campaign will be supported through a fully integrated media strategy, including digital, social, and experiential activations. Distribution channels include cable television, streaming platforms such as YouTube TV, Roku, Netflix, ESPN+, Peacock, and social platforms including Meta and Reddit, with the goal of driving nationwide fan engagement. Listen to Bourbon Lens on your favorite podcast app or stream on Spotify. If you'd like to support Bourbon Lens, join its Patreon, sign up for its "Weekly Pour" Newsletter, and don't forget to follow Bourbon Lens LLC on Facebook, Instagram, and X. Recent Bourbon Lens coverage.

Chobani and U.S. Soccer launch nationwide 'feed the Dream' initiative. by: Alfonso Ruvalcaba Trujillo Posted: Apr 2, 2026 / 02:15 PM EST / Updated: Apr 2, 2026 / 02:15 PM EST INDIANAPOLIS (WISH) - Chobani and U.S. Soccer have launched a nationwide initiative, "Feed the Dream," aimed at expanding access to youth soccer and providing nutrition education for young athletes. The program will provide funding and resources to 500 youth soccer clubs across the United States as interest in the sport grows ahead of the upcoming World Cup. As the official nutrition partner of U.S. Soccer, Chobani said the effort is designed to reduce financial barriers to participation while helping families better understand how nutrition affects performance and recovery. The initiative includes a $5 million investment to support 500 youth soccer teams nationwide. The funding is intended to offset participation costs and increase opportunities for children to join the sport. Families can also scan QR codes on limited-edition packaging to vote for local teams, with selected teams eligible for $10,000 in funding and equipment. Top lifestyle videos. The campaign features several U.S. Soccer players, including Christian Pulisic, Weston McKennie, Antonee Robinson, Lindsey Horan and Sophia Wilson. Tatiana Vélez-Burgos, a board-certified sports dietitian and founder of Fuel Labs, said the upcoming World Cup is contributing to increased interest in soccer. She said many families are looking for ways to get involved in the sport and emphasized the importance of both access and proper nutrition for young athletes. Vélez-Burgos said cost remains a primary barrier for many families and that initiatives like "Feed the Dream" help address that challenge by expanding opportunities for participation. As part of the program, Chobani and the U.S. Soccer Foundation developed a nutrition playbook to provide coaches and parents with practical guidance on fueling young athletes. Vélez-Burgos encouraged families to keep nutrition simple and consistent, focusing on carbohydrates before activity and protein after activity to support recovery. Chobani plans to host sampling events at U.S. Soccer fan zones and retail locations throughout the summer to promote the initiative and provide nutrition education.

U.S. Soccer's Soccer Forward Foundation introduces Soccer Forward Communities, a local approach to delivering national impact. New initiative brings together local partners, programs, and resources to expand access to soccer and create lasting impact in communities nationwide April 2, 2026 ATLANTA (April 2, 2026) - The U.S. Soccer Federation, through its Soccer Forward Foundation, today introduced Soccer Forward Communities, a new initiative that brings its national vision to life through a localized, collective impact model. By bringing together local partners, public institutions, and key soccer stakeholders, Soccer Forward Communities represents a long-term, coordinated approach to growing the game at the community level. The initiative is focused not only on increasing participation, but on building sustainable, inclusive, and community-driven soccer ecosystems. By working alongside, investing in and equipping local U.S. Soccer Members, community organizations, schools, and municipalities, Soccer Forward is aligning national support with local expertise to create lasting impact through the game. Soccer has long served as a unifying force, connecting people across backgrounds and experiences. Through Soccer Forward Communities, that power is being harnessed to address broader community needs, creating more opportunities for young people to play, learn, and thrive. "We cannot achieve a national vision of growing the game and making social impact without showing up authentically locally," said Lex Chalat, Executive Director of the Soccer Forward Foundation. "Local soccer clubs and community organizations know what they need to make the game more accessible and inclusive. Soccer Forward Communities is about listening to those local communities and supporting them where they need it most: by investing in them and encouraging collaboration." The initiative introduces a flexible model that supports communities at different stages of development, with a focus on collective impact that creates more places to play, expands soccer in after school, and equips more community leaders, coaches and educators to use the game as a force for good. The first group of Soccer Forward Communities will launch in Oakland, Calif.; the South Bronx, N.Y.; and Oklahoma City, Okla. This builds on a full year of Soccer Forward supporting local communities through Spotlight events and Accelerate programming. In Oakland, Soccer Forward is working with Oakland Genesis, Oakland Soccer Club, Oakland Unified Public School District and additional local partners to advance a shared vision for expanding access and opportunity through soccer. In the South Bronx, Soccer Forward is working with South Bronx United, DREAM Charter Schools, Street Soccer USA, and The Sports Creative to integrate soccer into schools and community systems while addressing critical social challenges. In Oklahoma City, Soccer Forward is working alongside Fields and Futures and OKC for Soccer to strengthen access to the game and build sustainable pathways for youth participation. These communities were selected for their strong local leadership, growth potential, and the opportunity for soccer to drive measurable social and economic impact. They represent the first step in a broader, nationwide effort to deliver U.S. Soccer's mission at the local level. The initiative comes at a pivotal moment for the sport in the United States, with growing momentum and a significant opportunity to expand access and engagement in the years ahead.