Director of Market Research

Join LCS as our Director of Market Research, where you will shape the future of senior living by driving strategy, innovation, and growth through market and consumer research. 

In this dynamic role, you will lead a talented research team, oversee budgets, and champion both primary and secondary research initiatives that directly influence key business decisions across LCS. From identifying market trends and changing consumer attitudes to tracking competitive dynamics, your work will fuel strategies for community operations, development, marketing, sales, and long-term planning. 

Experience is Everything.

At LCS, experience is everything. We provide you the opportunity to use your talents in a progressive, growing organization that makes a positive difference in the lives of the seniors we serve. If you are seeking an organization that gives back, you’ll love working here. Our principles and hospitality promises define our company culture. LCS employees can be found participating in volunteer activities, getting involved in our committees or collaborating with team members in our innovative workspace. You’ll find several opportunities to grow as a professional, serve the community, and enhance the lives of seniors. 

What You’ll Do:

• Oversees and conducts research which provides information regarding the market feasibility of potential new business opportunities for LCS and its clients. 
• Develops innovative techniques for LCS consumer and market research, utilizing both quantitative and qualitative methodologies. 
• Utilizes AI to assist in designing survey instruments, gathering and analyzing data, and reporting findings.
• Communicates results and interpretation of research in a professional, credible manner for decision-making to internal and external parties. 
• Grows LCS thought leader by presenting compelling research findings at industry events.
• Oversees the use of outside research vendors including vendor selection; cost review; process review and supervision; coordination with internal research requestors; and sharing of results with LCS work teams and clients. 
• Facilitate efficiencies in advertising, marketing and sales through target market definitions, Salesforce data analysis, psychographic segmentation, surveys and focus groups. 
• Oversees LCS resident satisfaction survey program, as well as community participation in additional third-party resident satisfaction survey programs.
• Oversees the in-person mystery shopping program which provides insights and recommendations regarding the sale experience at communities.
• Provides oversight for, and analysis of, the ongoing evaluation of key economic indicators such as home sale volumes and home sale prices in current and future LCS market areas. 

What We’re Looking For:

• Minimum of a 4-year degree in Marketing, Market Research or related field. 
• Minimum 10 years’ experience in quantitative and qualitative consumer market research.
• Knowledge of industry data sources, analysis and interpretive techniques, vendor services and software.
• Knowledge of current and emerging market research techniques and methodologies.
• Ability to design quantitative research studies, moderate focus groups and facilitate in-depth individual interviews
• Strong communication and presentation skills. 
• Well-developed abilities to manage and motivate a market research team.
• Excellent conceptual, analytical, objective judgment and decision-making skills. 
• Ongoing education necessary to maintain current quality of LCS market research services and to develop new techniques to expand scope and quality of the research.

Why Join Us?  

• Industry Leader. 
• Inclusive & collaborative culture. 
• Top Workplace USA. 
• Top Workplace Iowa. 
• Charity and community involvement. 
• Outstanding advancement opportunities. 
• Ongoing career development. 

Benefits

Competitive pay, great benefits and vacation time. We are an equal opportunity employer with benefits including medical, dental, life insurance, disability, 401(K) with company match and paid parental leave. 

Our Commitment 

LCS creates living experiences that enhance the lives of seniors. You’ll see this commitment in our people. They’re talented, dedicated professionals who truly care about residents, with each conducting his or her work with integrity, honesty and transparency according to the principles of LCS. We strive to help every community succeed—strengthening available resources, establishing proven practices that lead to long-term growth and value for those living in, working for and affiliated with the community. Check us out on our website: https://www.lcsliving.com

Additional Information 

Travel frequency: 10-25% 

Estimated Salary: $128,000 - $160,000 

The actual title & salary will carefully consider a wide range of factors, including your skills, qualifications, experience, and other relevant factors. 

A POST-OFFER BACKGROUND CHECK, INCLUDING REFERENCES IS REQUIRED.

LCS IS AN EQUAL OPPROTUNITY EMPLOYER.