Head of Global PR & Celebrities

At Swarovski, where innovation meets inspiration, our people desire to explore, experience, and create. We are looking for a Head of Global PR based in Milan where you will get a chance to work in a rewarding role within a diverse team that is pushing boundaries. Be part of a truly iconic global brand, learn and grow with us. We’re bold and inventive, revealing astonishing things like no one else can. A world of wonder awaits you.

About the job

In this role you will report directly to the Head of Global Communication, and your main duties will be the following:

• Developing and implementing the global PR strategy for brand and product communications, aligning with the overall marketing, communications, and business objectives.
• Owning the global narrative for the company’s brand and product portfolio, ensuring a consistent and authentic voice across all external touchpoints.
• Collaborating closely with brand marketing and creative teams to support campaigns and product launches with targeted PR efforts.
• Developing creative and compelling press materials (press releases, product descriptions, media kits, etc.) to generate excitement around new products and drive media coverage.
• Partnering with product development and design teams to ensure understanding of product stories and key messages.
• Building and maintaining strong relationships with key global media outlets, fashion/lifestyle publications, and industry stakeholders.
• Acting as the primary spokesperson and media contact for all brand and product-related inquiries.
• Working closely with local PR teams to adapt global strategies to local markets while ensuring consistency in brand messaging and product positioning.
• Providing guidance and support to local teams for local media outreach and press events.
• Collaborating with content, creative, and digital teams to develop engaging PR content that resonates with target audiences.
• Developing storytelling initiatives that highlight the craftsmanship, heritage, and innovation behind the brand’s products..
• Leading and managing global PR agencies to execute strategies that align with the brand's vision and goals.
• Establishing KPIs to measure the success of PR campaigns, including media coverage, brand sentiment, and PR-driven traffic.
• Reporting regularly to senior management on PR performance, competitive analysis, and key media insights.

About you

We are looking for a motivated leader, who brings along the following background:

• 10+ years of experience in public relations, with a strong focus on consumer brands, luxury goods, or fashion/jewelry industries.
• Proven ability to lead global PR teams and manage agencies in multiple regions.
• Deep knowledge of global media landscape, key publications, and industry trends.
• Ability to translate brand and product strategies into compelling PR campaigns.
• Innovative approach to PR storytelling, content creation, and media engagement.
• Excellent written and verbal communication, with experience in preparing spokespersons for media interactions.
• Comfortable using data to measure PR effectiveness and adjust strategies as needed.

What we offer

You can expect a range of benefits, including:

• Swarovski products discounts
• Employee Assistance Program
• Volunteering leave
• Learning and development programs
• Ticket restaurant

Masters of Light Since 1895

Swarovski creates beautiful crystal-based products of impeccable quality and craftsmanship that bring joy and celebrate individuality.

Founded in 1895 in Austria, the company designs, manufactures and sells the world's finest crystal, gemstones, Swarovski Created Diamonds and zirconia, jewelry, and accessories, as well as crystal objects and home accessories. Swarovski Crystal Business has a global reach with approximately 2,400 stores and 6,700 points of sales in around 140 countries and employs more than 18,000 people. Together with its sister companies Swarovski Optik (optical devices) and Tyrolit (abrasives), Swarovski Crystal Business forms the Swarovski Group. A responsible relationship with people and the planet is part of Swarovski’s heritage. Today this legacy is rooted in sustainability measures across the value chain, with an emphasis on circular innovation, championing diversity, inclusion and self-expression, and in the philanthropic work of the Swarovski Foundation, which supports charitable organizations bringing positive environmental and social impact.

Swarovski is an equal opportunity employer. We give our people the guts to celebrate individuality and pride ourselves on creating a workplace where people feel involved, respected, valued, connected, and heard. A place where anyone/everyone belongs. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under the law of the countries we operate in.