Director of Sales & Marketing

Job Description

Reporting to the General Manager, the Director of Sales & Marketing is a visionary and a driver, responsible for leading revenue strategy, shaping the resort’s evolving market positioning, and playing a pivotal role in the Rimrock Banff’s rebranding journey. This isn’t just about selling rooms, it’s about redefining how the world experiences our resort as we transform into a lifestyle luxury destination in the Canadian Rockies.

As a key architect of this evolution, you will guide the narrative, influence perception, and ensure our repositioning translates into measurable business results. This role requires a confident, fast-moving leader who combines strategic foresight with bold execution. Persuasive, innovative, and results-focused, you thrive on building strong partnerships, inspiring high-performing teams, and seizing opportunities to expand market share while bringing our new brand identity to life.

Key Responsibilities

Strategic Leadership & Revenue Growth

• Develop and execute sales and marketing strategies that maximize revenue across all segments.
• Forecast, analyze, and act on market trends, ensuring proactive responses to competitive landscapes.
• Drive performance across rooms, catering, and ancillary revenue streams with a focus on profitability.

Team & Stakeholder Leadership

• Lead, mentor, and inspire the Sales, Catering, and Marketing teams to achieve ambitious goals.
• Partner with Revenue Management, Operations, and Ownership to align on strategy and execution.
• Foster a culture of accountability, collaboration, and continuous growth.

Brand Positioning & Market Presence

• Elevate Rimrock Banff’s positioning within the luxury segment and Emblems Collection.
• Represent the resort with confidence at industry events, trade shows, and client engagements.
• Champion innovative campaigns, partnerships, and activations that bring our brand to life.

Guest-Centric & Results-Driven

• Ensure sales strategies reflect the guest journey and the luxury standards of the resort.
• Balance bold revenue targets with a commitment to long-term guest loyalty and brand equity.
• Translate data and insights into actionable strategies that deliver measurable results.

Qualifications

What You Bring

• 7+ years of progressive leadership in Sales & Marketing within luxury hospitality or related sectors
• Proven success in driving revenue growth, market share, and brand positioning in competitive markets
• Strong network of industry relationships and ability to build lasting client partnerships
• Exceptional communication, negotiation, and presentation skills, confident in any setting
• Strategic mindset with the ability to translate vision into actionable results
• Experience leading and developing high-performing teams with a focus on accountability and growth
• Comfortable making bold decisions in fast-paced, evolving environments

Bonus if You Bring

• Experience within a luxury resort or destination property in the Canadian Rockies or similar markets
• Background in repositioning, rebranding, or launching new hotel products
• Expertise in digital marketing, demand generation, and innovative sales strategies
• Global sales exposure with an understanding of key feeder markets for Canada
• Fluency in additional languages beyond English and French

Who You Are

You are a connector, a strategist, and a natural competitor. You thrive in high-stakes environments where decisions move quickly and results matter. Your leadership style is bold and persuasive, you bring people with you through influence, energy, and vision.

You are as comfortable in the boardroom as you are on the floor with your team. You see the big picture but never lose sight of the details that drive revenue. You know that sales is not just about numbers, it’s about relationships, storytelling, and building trust.

Lead with vision. Drive with purpose. Stay moved.

Physical Demands

The role of Director of Sales & Marketing is primarily office-based, with frequent movement throughout the resort and occasional travel to represent Rimrock Banff at regional, national, and international events. The position requires:

• Extended periods of sitting, standing, and computer use
• Regular participation in client meetings, site inspections, and resort walkthroughs
• Occasional lifting and carrying of marketing materials or event collateral (up to 20 lbs)
• Flexibility to work evenings, weekends, or holidays to support business needs, sales missions, or promotional events
• Ability to adapt to a fast-paced, high-pressure environment while maintaining focus and professionalism

Visa Requirements: Must be legally eligible to work in Canada. The hotel is unable to assist candidates in obtaining Canadian work authorization.