Full-Time

Engineering Manager

Tracksuit

Tracksuit

201-500 employees

Real-time brand tracking and analytics platform

Compensation Overview

A$186k - A$255k/yr

+ Equity Grants

Sydney NSW, Australia

Hybrid

Hybrid role with in-office days in Sydney.

Category
Engineering Management (1)
Required Skills
Python
React.js
Node.js
Java
Postgres
TypeScript
AWS

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Requirements
  • Experienced technical leader with experience across a range of technologies. These might include React, NodeJS, Typescript, Java, Python, Postgres, CDK, and AWS (or another cloud provider) across different projects. You’ll have experience in designing, building, deploying and operating complex applications.
  • Entrepreneurial and product-focused: someone who can think holistically and commercially: who takes an interest in the wider business. You’ll be able to collaborate with product managers, designers, and customers, as well as have the ability to focus on business outcomes and engage in discovery, not just implementation.
  • Experimental: someone comfortable testing and iterating on ideas using a structured approach. You’ll have demonstrated experience assessing multiple solutions for a problem with various implementation approaches, and you’ll be data driven to guide your recommendations.
  • Curious and a leader: you’ll be curious to discover new opportunities, grasp new technologies, and figure out whatever you need to drive growth. You’ll be a leader for other engineers in the team and be able to support and drive a team technically and commercially; you’ll have experience in coaching developing, and managing engineers, as well as having demonstrated ability to prioritise work.
  • Kind: this is such a collaborative role that we ultimately want a great, collaborative and supportive team player.
Responsibilities
  • Lead a strong team of three Senior Engineers in our sixth newly created team.
  • Architecting and designing scalable, reliable, and secure systems; owning decisions to design technical solutions.
  • Collaborate with product managers, designers, and customers; focus on business outcomes; engage in discovery.
  • Coach, develop, and manage engineers; prioritise work; lead team technically and commercially.

Tracksuit runs a real-time brand-tracking platform for modern consumer brands. It continuously surveys thousands of people and presents ongoing brand health insights in an easy dashboard, all on a subscription basis. Compared with traditional one-off studies, it emphasizes continuous monitoring and lower cost with broad team access, making data easier to act on. Its goal is to make brand health measurement affordable, accessible, and actionable so brands can improve their marketing decisions.

Company Size

201-500

Company Stage

Series B

Total Funding

$46.3M

Headquarters

Auckland, New Zealand

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • 627% revenue growth topped Deloitte Fast 50 index in November 2025.
  • $42M Series B funding from VMG enables doubling to 20,000 brands by 2025.
  • Largest global brand health dataset after 4.5 years supports AI enhancements.

What critics are saying

  • Qualtrics bundles enterprise tracking, eroding Tracksuit's mid-market share in 12-24 months.
  • Occasional user engagement causes churn, decelerating growth in 12-24 months.
  • Nielsen, Kantar commoditize AI tracking via legacy clients in 18-24 months.

What makes Tracksuit unique

  • Tracksuit delivers AI-powered brand tracking at $19k annually, 90% cheaper than traditional methods.
  • Always-on dashboard surveys 1M+ data points weekly for real-time brand health insights.
  • Serves 10,000+ brands like Adidas, Glossier, Disney with benchmarked consumer metrics.

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Benefits

Wellness Program

Company Equity

Professional Development Budget

Mentorship Program

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

5%
WebProNews
Aug 3rd, 2025
Tracksuit Raises $25M for Expansion

New Zealand startup Tracksuit, founded in 2021, raised $25 million in Series B funding, valuing it at $150 million. The company uses AI to offer affordable brand tracking at $19k annually, with clients like Adidas and Glossier. The new capital will support global expansion and AI enhancements for real-time market insights.

Adweek
Jul 17th, 2025
Tracksuit Raises $25M for Affordable AI Brand Tracking

Tracksuit, a brand tracking startup, raised $25 million in a Series B round. Their pitch deck, obtained by ADWEEK, highlights how they reduce brand tracking costs by 90% using AI surveys. Tracksuit aims to provide mid-sized brands with affordable brand health data, similar to larger enterprises, without the high costs or long wait times. The deck emphasizes the importance of top-of-funnel metrics to avoid increased customer acquisition costs and slow growth.

The New Zealand Herald
Jul 10th, 2025
Tracksuit's $42M Times Square Expansion

Tracksuit has expanded its global presence with a Times Square billboard and revealed its growth plans after raising $42 million. The company, which tracks 10,000 brands, is exploring new areas like content creators and influencers. Co-founder Matthew Herbert noted that many users only engage with Tracksuit occasionally, but continuous use offers more value. The importance of brand-tracking is growing, especially with the shift towards AI in advertising. This was discussed on Markets with Madison.

Android Headlines
Jul 9th, 2025
Tracksuit Expands Globally with New Funding

Tracksuit, an Auckland-based software start-up, has secured significant investment from San Francisco's VMG Partners to expand into the US, Europe, and Asia. Known for its brand tracking software, Tracksuit serves over 10,000 brands, including Disney, and plans to double this by 2026. The company employs over 150 people and sees potential in the iGaming sector, especially in New Zealand. Tracksuit's software is mobile-compatible, offering real-time brand performance metrics.

Pulse 2.0
Jun 20th, 2025
Tracksuit Secures $25M for Brand Tracking

Tracksuit, a brand tracking platform, secured a $25 million Series B funding round led by VMG Partners, with participation from Altos Ventures, Footwork, Blackbird, and Icehouse Ventures. Since its 2021 launch, Tracksuit has scaled to serve 1,000 brands, offering AI-powered brand health metrics. The funding will help double the brands tracked to 20,000 by 2025 and support new product launches. Co-founder Connor Archbold aims to make brand data accessible and actionable for smarter decisions.