Full-Time

Associate Director

Email Channel Marketing

Confirmed live in the last 24 hours

OneMain Financial

OneMain Financial

5,001-10,000 employees

Provides personal loans for consumers

Fintech
Financial Services

Senior

Wilmington, DE, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 7+ years of experience in marketing required, with exposure to the details of the Email channel
  • Excellent communication skills with the ability to work and communicate with all levels of management
  • Creative thinking and process driven with excellent organizational, interpersonal, and multitasking skills and the ability to juggle multiple fast paced, deadline driven projects
  • Expert skills in Microsoft Office Suite required
  • Experience with Adobe Campaign or other campaign management platforms preferred
  • Relevant college degree required
Responsibilities
  • Coordinate development and execution of new marketing campaigns and test strategies with marketing, analytics, operations, and digital teams
  • Lead cross functional teams to define new sources of data and increase our email-able leads
  • Source and implement enhancements to email execution capabilities
  • Partner with analytics to develop targeting and selection criteria for new campaigns; identify test segments based on results and provide testing and targeting recommendations
  • Create business cases grounded in research and analytics to secure the prioritization for needed development work
  • Track and report performance of newly launched marketing creative and campaigns and provide insights to inform future test strategy

OneMain Financial provides personal loans to individuals, particularly those who may not qualify for traditional banking services due to lower credit scores or financial challenges. The company offers both secured loans, which require collateral like a car or home, and unsecured loans that do not. This variety allows OneMain to meet diverse financial needs, such as debt consolidation and home improvements. Revenue is generated through interest and fees on loans, and the company also utilizes a securitization platform called Springleaf Funding Trust to bundle and sell loans as securities, ensuring a steady flow of capital for further lending. OneMain distinguishes itself from competitors by focusing on customer-centric solutions, offering personalized financial support through its extensive branch network and online resources. The goal of OneMain Financial is to provide accessible financial solutions to clients across the U.S.

Company Stage

IPO

Total Funding

N/A

Headquarters

Baltimore, Maryland

Founded

1912

Growth & Insights
Headcount

6 month growth

4%

1 year growth

0%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • OneMain's acquisition of Foursight Capital expands its reach into the auto lending market, diversifying its portfolio and growth opportunities.
  • The company's Build: Credit Fundamentals education program demonstrates a commitment to financial literacy, potentially fostering long-term customer loyalty.
  • Significant investments from firms like Adage Capital Partners and Benjamin F. Edwards & Company indicate strong market confidence in OneMain's business model and growth prospects.

What critics are saying

  • Facing a class action lawsuit over alleged Military Lending Act violations could damage OneMain's reputation and financial standing.
  • The competitive consumer lending market requires continuous innovation and adaptation to maintain market share.

What makes OneMain Financial unique

  • OneMain Financial specializes in serving nonprime consumers who often lack access to traditional banking services, setting it apart from many competitors.
  • The company's securitization platform, Springleaf Funding Trust, provides a unique method of capital generation through bundling and selling loans as securities.
  • OneMain's extensive branch network across 44 states enhances its customer-centric approach, offering personalized financial solutions both online and offline.

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