Full-Time

Associate Director

Email Channel Marketing

Confirmed live in the last 24 hours

OneMain Financial

OneMain Financial

5,001-10,000 employees

Provides personal loans for consumers

Financial Services

Senior, Expert

Wilmington, DE, USA

Hybrid position requiring in-office presence.

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • 7+ years of experience in marketing required, with exposure to the details of the Email channel
  • Excellent communication skills with the ability to work and communicate with all levels of management
  • Creative thinking and process driven with excellent organizational, interpersonal, and multitasking skills and the ability to juggle multiple fast paced, deadline driven projects
  • Expert skills in Microsoft Office Suite required
  • Experience with Adobe Campaign or other campaign management platforms preferred
  • Relevant college degree required
Responsibilities
  • Coordinate development and execution of new marketing campaigns and test strategies with marketing, analytics, operations, and digital teams
  • Lead cross functional teams to define new sources of data and increase our email-able leads
  • Source and implement enhancements to email execution capabilities
  • Partner with analytics to develop targeting and selection criteria for new campaigns; identify test segments based on results and provide testing and targeting recommendations
  • Create business cases grounded in research and analytics to secure the prioritization for needed development work
  • Track and report performance of newly launched marketing creative and campaigns and provide insights to inform future test strategy

OneMain Financial specializes in providing personal loans to individuals, especially those with lower credit scores who may not have access to traditional banking. They offer both secured loans, which require collateral, and unsecured loans, catering to various financial needs like debt consolidation and home improvements. The company generates revenue through interest and fees, and it has a securitization platform called Springleaf Funding Trust to bundle and sell loans as securities. OneMain aims to deliver accessible financial solutions through its extensive branch network and online resources.

Company Stage

IPO

Total Funding

N/A

Headquarters

Baltimore, Maryland

Founded

1912

Growth & Insights
Headcount

6 month growth

4%

1 year growth

0%

2 year growth

4%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Pagaya enhances technology integration for improved customer service.
  • Growing demand for digital lending platforms aligns with OneMain's service expansion.
  • AI-driven credit scoring models can improve risk assessment and personalized loan offerings.

What critics are saying

  • Class action lawsuit over Military Lending Act violations may incur legal costs.
  • Rising interest rates could increase default rates among OneMain's customer base.
  • Executive stock sales and board resignation may signal internal instability.

What makes OneMain Financial unique

  • OneMain offers both secured and unsecured loans, catering to diverse financial needs.
  • The company has a strong U.S. presence with numerous branches nationwide.
  • OneMain's Springleaf Funding Trust securitization platform provides steady capital for loan funding.

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