Full-Time

Principal User Acquisition Manager

Confirmed live in the last 24 hours

Inkitt

Inkitt

201-500 employees

Reader-powered platform for discovering books

Data & Analytics
Consumer Goods
Entertainment

Compensation Overview

$60k - $320kAnnually

Senior, Expert

San Francisco, CA, USA

Hybrid position requiring some in-office days.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Excel/Numbers/Sheets

You match the following Inkitt's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • 7+ years of experience managing paid UA campaigns for a mobile B2C application
  • Strong data analysis experience
  • Confident user of Excel, Google Sheets and Dashboard tools
  • Experienced with Adjust or any similar MMP tool
  • Experienced with working in a fast-paced environment
Responsibilities
  • Grow Galatea’s target audiences through paid media channels
  • Plan, execute, analyze, and optimize user acquisition campaigns across performance UA channels
  • Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
  • Focus on new channel expansion such as but not limited to tiktok, pinterest, influencer marketing, CTV, and podcast
  • Monitor and communicate critical performance indicators through regular, insightful reporting
  • Establish and maintain robust data infrastructure and dashboards setup with Business Intelligence
  • Assess and refine tracking and attribution systems to enhance reporting accuracy and reliability
  • Act as a trusted and professional advisor to all relevant stakeholders
  • Keep up with industry trends and new UA opportunities beyond existing channels
Desired Qualifications
  • Autonomous
  • Bring solutions instead of problems
  • Data driven
  • Quick to action
  • A high functioning workaholic
  • Looking for exponential career growth
  • Have lots of fun building a generational AI x Entertainment company

Inkitt operates as a reader-powered publisher, offering a platform where readers can access a diverse range of books for free across various genres like fantasy, sci-fi, romance, and more. The platform allows readers to provide feedback to authors, influencing the development of stories. Authors can submit their works, which Inkitt evaluates based on reader engagement metrics such as reading time and feedback. Successful stories are then offered publishing deals, including distribution on Inkitt's sister app, GALATEA. This data-driven approach helps Inkitt reduce risk by focusing on stories that have already garnered reader interest. The company generates revenue through publishing deals, sharing profits with authors, and potentially from premium content. Inkitt's goal is to connect readers with new literary talent while supporting authors in their publishing journey.

Company Stage

Series C

Total Funding

$113.7M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-1%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Inkitt's $37M funding supports AI development for content optimization.
  • Interactive storytelling trends could enhance Inkitt's reader engagement.
  • Cross-media franchising offers potential for increased brand reach and revenue.

What critics are saying

  • Over-reliance on AI may lead to story homogenization, alienating readers.
  • Rapid TV series expansion could strain resources, affecting quality.
  • Privacy concerns over hyper-personalization may lead to regulatory scrutiny.

What makes Inkitt unique

  • Inkitt uses AI-driven ReadRank to predict bestsellers, enhancing story selection.
  • GalateaTV transforms e-books into short-form TV series, expanding content reach.
  • Inkitt's Author Subscription Program offers authors 100% revenue, incentivizing content creation.

Help us improve and share your feedback! Did you find this helpful?

Benefits

401(k) Retirement Plan

Health Insurance

Dental Insurance

Vision Insurance