Full-Time

Senior User Acquisition Manager

Posted on 4/6/2024

Inkitt

Inkitt

51-200 employees

Data-driven publishing platform discovering hidden author talents

Data & Analytics

Senior

San Francisco, CA, USA

Required Skills
Data Analysis
Requirements
  • 4+ years of experience managing paid UA campaigns for mobile & desktop B2C
  • Strong data analysis experience
  • Experience with Adjust or any similar MMP tool
  • Experience with working in a fast-paced environment
  • Located in San Francisco or close proximity
Responsibilities
  • Grow Galatea’s target audiences through paid media channels
  • Plan, execute, analyze and optimize user acquisition campaigns across performance UA channels
  • Own the strategy for your channels, demonstrating expertise in managing large budgets and media planning
  • Track and report on key metrics regularly
  • Ensure good data and dashboard setup with Business Intelligence, and full conversion funnel is understood and used for optimizations
  • Evaluate tracking and attribution setups and optimize accordingly to ensure the accuracy of reporting
  • Keep up with industry trends and new UA opportunities beyond existing channels

Inkitt is a data-driven publishing company that democratizes the traditional publishing model by using an algorithm to analyze users' reading behavior, thus identifying potential bestsellers and providing equal opportunities for all authors. The company's unique approach to content testing and distribution, coupled with a supportive and inclusive culture, has attracted top talent from renowned companies and secured backing from early investors in Google and Spotify. Recognized as the 8th fastest-growing company in Europe in 2023, Inkitt is a leader in its field, offering a platform for emerging authors to reach a global audience and revolutionizing the way stories are discovered and shared.

Company Stage

Series C

Total Funding

$117M

Headquarters

San Francisco, California

Founded

2014

Growth & Insights
Headcount

6 month growth

3%

1 year growth

14%

2 year growth

31%