Paid Search Senior Strategist
Posted on 11/9/2023
Socium Media

11-50 employees

NYC-based digital marketing agency specializing in performance-driven
Company Overview
Socium Media, a New York-based digital marketing agency, excels in its field by specializing in Paid Search, Paid Social, Performance Creative, and SEO, offering a comprehensive suite of services to enhance a brand's digital presence. Their competitive edge lies in their customer-centric approach, tailoring brands to fit seamlessly into customers' lives, thereby acquiring the right customers in a competitive digital landscape. As industry leaders, they demonstrate a clear objective of business growth, making them a promising workplace for those seeking to advance in the digital marketing sphere.

Company Stage

N/A

Total Funding

N/A

Founded

2019

Headquarters

New York, New York

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

40%
Locations
Remote in USA • New York, NY, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Facebook Ads
Google AdWords
Marketing
Excel/Numbers/Sheets
CategoriesNew
Growth & Marketing
Requirements
  • Team player with excellent written and verbal communication skills
  • 3+ years of experience in day-to-day management of paid search on Google/Bing
  • Comfortability managing budgets of at least 6 figures in ad spend per month
  • B2C e-commerce & direct response experience
  • Able to discuss advanced technical concepts and strategic plans in a clear and concise manner to a wide range of audiences
  • Strong understanding of Microsoft Excel and formulas to help drive efficiencies for day-to-day tasks; pivot tables, Vlookups, SUMIFS, are your jam
  • A working knowledge of Google Shopping campaigns and the components of a product feed
  • Analytical thinker—always asking the “why” and not afraid to speak up
  • Comfortable taking initiative to create new internal company processes that improve workflows
Responsibilities
  • Run day-to-day paid search operations for clients that could span across multiple verticals
  • Fully manage and take sole “ownership,” as an account lead, of at least one client within the first two months, depending on business needs
  • Launch, manage, and conduct frequent testing on campaigns
  • Lead weekly touchpoint and strategy calls for your client(s)
  • Collaborate across channel teams to create blended paid media strategies with the client’s KPIs and goals as the north star
  • Stay on top of your clients’ competitive landscape and industry changes
  • Prioritize knowledge sharing with channel and account teams, step in to offer a helping hand to channel team members when appropriate
  • Play an integral role as a team member on a number of our larger accounts
Desired Qualifications
  • Experience with performance marketing campaigns recognized by industry awards
  • Experience working with clients in the retail or wellness industry
  • Certifications in Google Ads and Bing Ads
  • Experience with other paid media channels such as Facebook Ads or Amazon Advertising