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Digital Strategy Manager
Confirmed live in the last 24 hours
Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Requirements
  • Own conversion rate optimization (CRO), SEO, web / mobile web performance, A/B testing, and conversational chat marketing and lead flow management
  • Collaborate with marketing and sales counterparts to ensure our website is an optimized resource for prospecting, customer support, and serves demand generation goals
  • Lead re-platform / redesign of the current website in accordance with demand gen objectives. Integrate CMS capabilities, launch a blog, newsletter, new press room, landing page tools, and customer stories archive
  • Develop and drive the web and experimentation vision, strategy, and reporting cadence for Sharebite.com, always guided by a mobile-first philosophy
  • Build and execute SEO strategies to attract Sharebite prospects and drive them into our lead funnel. Ensure SEO strategy and execution goals are met and aligned with SEM
  • Write requirements documentation and collaborate with copywriters and designers to bring to life marketing strategies that delight and convert visitors
  • Support Customer Success team by launching automated / self-service features (e.g. Intercom)
  • Work closely with Product Marketing and Marketing Campaign Manager to create, publish and promote video demo/tutorial and thought leadership content that will increase speed to close
  • 5+ years of experience successfully executing B2B web/mobile web strategies that convert traffic into leads and drive revenue growth
  • Bachelor's Degree, Marketing concentration a plus
  • Expertise with CMS platforms (e.g. Wordpress, Drupal), hands-on experience with web intelligence platforms; optimization tools; conversational marketing tools, and web analytics
  • Proactive, organized, curious, entrepreneurial problem solver who loves experimentation
  • Deep respect for the value of brand and preserving brand identity
  • Strong organization, project management, and time management skills, with the ability to react to shifting priorities
  • Track record of achieving marketing objectives with effective UX strategy and SEO practices
  • Experience managing third party agencies/vendors and working cross functionally with Product, Product Marketing, Engineering, Demand Gen, Marketing Operations, and Brand
  • Strong cross-functional collaboration and communications skills
  • Experience with web experimentation and analytics tools such as Optimizely, Branch, Hotjar, and Looker as well as landing page tools and plug-ins to digitize sales activities like Ceros, Unbounce, Hubspot
  • Ability to manage highly interdependent, complex projects and keep various swim lanes on track with minimal guidance
  • Ability to work autonomously and collaborate effectively as part of a remote team
  • Exceptional written and verbal communication skills, with an ability to succinctly. communicate complex concepts to a broad audience
Desired Qualifications
  • Experience with food tech or HR tech is a plus
Sharebite

11-50 employees

Company Overview
Sharebite is a food-ordering platform for companies that donates to hunger-fighting communities with every meal ordered.