Outbound Marketing Manager

Job Description

The Outbound Marketing Manager will play a critical role in developing and executing outbound marketing strategies to drive lead generation and sales for our B2B fuel card solutions. This individual will craft messaging, choose appropriate marketing channels, and collaborate with cross-functional teams to optimise campaign performance. They will leverage data and stay ahead of trends to enhance the efficiency and effectiveness of all outbound initiatives.

Key Responsibilities:

Strategy Development & Execution:

Lead the creation and execution of targeted outbound marketing campaigns aimed at driving awareness, lead generation, and sales for our B2B fuel card products.

Develop comprehensive marketing strategies that align with overall business goals and address specific needs within the B2B fleet and logistics industries.

Messaging & Value Proposition:

Craft compelling messaging that clearly communicates the value proposition of our fuel card products, tailored to the unique pain points of fleet operators, transportation companies, and logistics firms.

Develop persuasive content for emails, ads, landing pages, and direct mail to effectively engage target audiences and position the product as a solution.

Channel Strategy:

Identify and implement the most effective outbound marketing channels (e.g., email, cold calling, social media, direct mail) to reach key decision-makers in target industries.

Optimise multi-channel campaigns to ensure maximum reach and engagement, adjusting strategies based on channel performance.

Performance Measurement & Optimisation:

Track, analyse, and report on the performance of all outbound campaigns, using data-driven insights to refine strategies and improve lead generation and conversion rates.

Conduct A/B testing, review campaign KPIs (open rates, click-through rates, conversion rates) and optimise for better ROI.

Collaboration Across Teams:

Work closely with sales, creative, and tech teams to ensure seamless execution of outbound marketing campaigns and alignment on messaging, content, and objectives.

Collaborate with the product team to stay updated on new features and offerings, ensuring that marketing materials reflect the latest product updates.

Data Analysis & Insights:

Use data analysis to understand customer behaviour, pain points, and market trends, leveraging insights to refine and optimise outbound marketing strategies.

Build and maintain customer personas to ensure marketing efforts are highly targeted and relevant.

Innovation & Trend Monitoring:

Stay ahead of industry trends, technological advancements, and best practices in outbound marketing, continuously exploring innovative strategies to improve campaign effectiveness.

Evaluate and implement new tools, technologies, or platforms that can enhance outbound marketing efforts and drive better results.

Qualifications

• 5+ years of experience in outbound marketing, preferably in a B2B setting.
• Strong understanding of the B2B sales cycle and the ability to develop strategies to nurture leads.
• Experience with CRM and marketing automation platforms (e.g., HubSpot, Salesforce, Marketo).
• Strong analytical skills and experience using data to drive decision-making and optimisation.
• Excellent communication skills, with the ability to craft compelling messaging for a technical and business-oriented audience.
• A results-driven mindset, with a proven track record of improving lead generation and campaign performance.