Your Opportunity at ARC’TERYX:
As the Brand Insights Analyst you will be the brand department’s resident expert on our guest and our market. You’ll conduct research on our consumer and category, design studies (surveys, focus groups, etc.), and launch new insight tools aimed at understanding the behaviours, perceptions, values, and attitudes of our guests. You will also help measure brand equity across key global markets and evaluate the performance of previous campaigns and strategies so we can learn and evolve over time.
The role is both analytical and creative; the right candidate will have a firm grasp on research design methodologies and marketing KPIs, while also understanding how data can inform creative and strategy. Bonus points for direct experience in consumer & market research.
This role is based out of our North Vancouver office and is open to hybrid remote work. Candidates must be eligible to work in Canada.
Meet Your Team:
The Brand Marketing department is responsible for bringing Arc’teryx to life in the most relevant way possible, focused heavily on our direct channels. We are big thinkers and problem solvers, working across retail, digital, and experiential to maximize our guests’ experience.
Your team (Brand Intelligence) is a highly cross-functional team that helps define the future of Arc’teryx by considering it through the lens of our guests and their experiences. We’re obsessed with putting our guests at the forefront of every decision, while using data, analytics, and insights to inform future strategies.
If you were the Brand Insights Analyst now, here are some of the things you would be doing:
- Overseeing our digital guest insights panel (hosted on Alida), including its daily management and the design and analysis of research programs conducted in the panel
- Conducting ongoing category and cultural trend monitoring to help steer our brand creative and strategy
- Finding the hidden narrative in our research results and consumer data and using visualizations to tell a story about what we have learned
- Fielding ad-hoc research requests from around the organization to help other departments (like Product Design and Digital) answer questions about our guest
- Helping to set KPIs for brand marketing campaigns and strategies, and working with channel partners to develop campaign reports to determine whether campaigns achieved those KPIs
- Tracking our brand’s success across internal and external touchpoints like our brand tracker
Here are some of the things you could be working on in the future:
- Creating new processes that get guest insights into the right hands, so teams throughout the organization can reframe their work in a data-driven perspective of our guest
- Helping to turn the Brand Intelligence team into an industry-leading insights engine that sets the benchmark for other organizations
Are you our next Brand Insights Analyst?
- You have a bachelor’s degree in Marketing, Data Analytics, or a related field
- You have 3+ years’ experience in a relevant analytical field, e.g., consumer research, insights, or data analytics
- You live and breathe research design: you have a deep understanding of research methodologies, both quantitative and qualitative
- You have a knack for finding the right questions to ask, leading us to the most useful data
- You have direct experience working in brand insights or analytics, have managed consumer insights panels (like Alida), or have experience with data visualization
- You are a self-starter: you can run with a project with minimal instruction
- You are proactive in identifying the root cause of issues and developing solutions
- You remain highly flexible and adaptable when faced with ambiguity
- You effectively balance autonomy and collaboration
- You inspire breakthrough thinking and continuous improvement
- You seek the best (sometimes not the easiest) solutions, with an unwavering commitment to do what is right
- Your passion for your work is paralleled by your passion for getting outside and living it
Equal Opportunity
Arc’teryx is committed to actively creating and fostering a culture of inclusivity where voices are heard, people are seen, and values are respected. We care about the uniqueness of our applicants, employees, and guests, and we do so in a safe space fueled by curiosity and acceptance.
Creating an inclusive workplace is connected to our core value Do Right while also having the added benefit of helping make our business better. We believe inclusion helps us to create a healthier, happier workplace, drive creativity and innovation, and reflect the communities where we operate.
All applicants, employees, and guests can expect equality of opportunity and fair treatment in alignment with our values.
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