Full-Time
Principal – GTM Operations Analyst
Confirmed live in the last 24 hours
Veracode
501-1,000 employees
Cloud platform for application security assessments
Senior, Expert
Burlington, MA, USA
- Proven experience in marketing analytics, GTM operations, or a related field with a focus on data-driven insights and reporting.
- Proficiency in analytics tools (e.g., Looker, Tableau, Power BI), advanced Excel skills, and experience with marketing automation platforms.
- Exceptional ability to prepare and present executive-level reports and presentations with a clear, compelling narrative.
- Drive Insight Generation: Develop and present weekly, monthly, and quarterly insights to support pipeline reviews, marketing campaign evaluations, and leadership meetings.
- Executive Reporting: Prepare high-quality PPT decks for Board, QBR, executive, and leadership report-outs, highlighting key drivers, insights, and contextual market information.
- Feedback and Guidance: Provide feedback to the Business Intelligence (BI) team on analytics reporting requirements and collaborate on resolving process-related issues with GTM and Marketing Ops.
- Marketing Performance Analysis: Create and maintain marketing key performance indicators (KPIs) and ROI models to assess the effectiveness of marketing campaigns and initiatives.
- Annual Planning Support: Contribute to annual pipeline and marketing planning by providing insights on marketing channels, campaign effectiveness, and attribution.
- Market Analysis: Direct and execute annual Total Addressable Market (TAM) exercises, leveraging various methodologies and third-party data to validate market size and ICP criteria.
Veracode provides application security solutions that help businesses ensure their software is secure from the beginning. Their cloud-based platform has analyzed over 14 trillion lines of code and identified more than 46 million security vulnerabilities. The platform integrates with existing development tools, allowing security assessments to be conducted throughout the software development lifecycle, rather than as an afterthought. Veracode serves over 2,500 clients, including both small startups and large enterprises, through a subscription model that offers tools for scanning code and providing remediation advice. Additionally, they offer consulting services to help organizations develop effective security programs. Veracode's goal is to embed security into the software development process, reducing the risk of breaches and improving overall security and productivity.
Company Stage
Seed
Total Funding
$114.4M
Headquarters
New York City, New York
Founded
2006
Simplify's Take
What believers are saying
- Veracode's recent platform innovations, such as enhanced repo risk visibility and Veracode Fix in the IDE, set new standards for developer-powered application security.
- The strategic partnership with eBlocks Software expands Veracode's reach and enhances its security offerings.
- The appointment of Brian Roche as CEO, following a well-planned succession, promises continuity and potentially new strategic directions for the company.
What critics are saying
- The competitive landscape in application security is intense, with numerous players vying for market share.
- Integrating new acquisitions like Longbow Security could pose challenges in terms of technology and culture alignment.
What makes Veracode unique
- Veracode's cloud-based platform integrates seamlessly with existing development tools, ensuring security is embedded throughout the software development lifecycle, unlike competitors who may treat security as an afterthought.
- The company has assessed over 14 trillion lines of code and rectified more than 46 million security flaws, showcasing a proven track record of effectiveness.
- Veracode's strategic consulting services provide tailored security programs and coaching, offering a level of personalized support that many competitors lack.