Full-Time

Marketing Analytics Specialist

Posted on 9/5/2024

Veracode

Veracode

501-1,000 employees

Cloud platform for application security assessments

Consulting
Enterprise Software
Cybersecurity

Senior

Remote in USA + 1 more

More locations: Burlington, MA, USA

Remote option available.

Category
General Marketing
Growth & Marketing
Required Skills
Power BI
Tableau
Looker
Excel/Numbers/Sheets
Requirements
  • Proven experience in marketing analytics, GTM operations, or a related field with a focus on data-driven insights and reporting.
  • Proficiency in analytics tools (e.g., Looker, Tableau, Power BI), advanced Excel skills, and experience with marketing automation platforms.
  • Exceptional ability to prepare and present executive-level reports and presentations with a clear, compelling narrative.
Responsibilities
  • Drive Insight Generation: Develop and present weekly, monthly, and quarterly insights to support pipeline reviews, marketing campaign evaluations, and leadership meetings.
  • Executive Reporting: Prepare high-quality PPT decks for Board, QBR, executive, and leadership report-outs, highlighting key drivers, insights, and contextual market information.
  • Feedback and Guidance: Provide feedback to the Business Intelligence (BI) team on analytics reporting requirements and collaborate on resolving process-related issues with GTM and Marketing Ops.
  • Marketing Performance Analysis: Create and maintain marketing key performance indicators (KPIs) and ROI models to assess the effectiveness of marketing campaigns and initiatives.
  • Annual Planning Support: Contribute to annual pipeline and marketing planning by providing insights on marketing channels, campaign effectiveness, and attribution.
  • Market Analysis: Direct and execute annual Total Addressable Market (TAM) exercises, leveraging various methodologies and third-party data to validate market size and ICP criteria.

Veracode focuses on application security by providing a cloud-based platform that helps businesses ensure their software is secure from the beginning. The platform has analyzed over 14 trillion lines of code and has assisted in fixing more than 46 million security vulnerabilities. It integrates with existing development tools, allowing security assessments to occur at key stages in the software development lifecycle. This approach helps organizations embed security into their processes rather than treating it as an afterthought. Veracode serves over 2,500 clients, from small startups to large enterprises, through a subscription model that includes tools for scanning code and offering remediation advice, as well as strategic consulting services. The goal of Veracode is to consistently enforce security policies across organizations, reducing the risk of breaches and improving both security and development efficiency.

Company Stage

Acquired

Total Funding

$111.2M

Headquarters

New York City, New York

Founded

2006

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Phylum enhances Veracode's capabilities in software supply chain security.
  • Growing demand for cloud-based security solutions aligns with Veracode's cloud-native platform.
  • Rise of DevSecOps practices supports Veracode's mission to integrate security into development.

What critics are saying

  • Integration challenges from Phylum acquisition may disrupt Veracode's platform operations.
  • Focus on open-source security might divert resources from other critical security areas.
  • New tools like Universal Connector may face adoption challenges, affecting customer satisfaction.

What makes Veracode unique

  • Veracode is the only independent provider of cloud-based application security verification services.
  • The platform has assessed over 14 trillion lines of code, fixing 46 million flaws.
  • Veracode integrates seamlessly with existing development tools, embedding security into the software lifecycle.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Wellness Program

Unlimited Paid Time Off

401(k) Company Match

401(k) Retirement Plan

Professional Development Budget

INACTIVE