Full-Time

Marketing Campaign Manager

Updated on 12/17/2024

Endor Labs

Endor Labs

51-200 employees

Cybersecurity software vulnerability analysis services

Data & Analytics
Cybersecurity

Compensation Overview

$90k - $160kAnnually

+ Commissions + Stock Options + Bonuses

Mid, Senior

Palo Alto, CA, USA

Category
General Marketing
Growth & Marketing
Required Skills
Hubspot
Data Analysis
Requirements
  • 4+ years of experience in demand generation, media buying, and ABM strategies.
  • Proven experience with LinkedIn, Reddit, and search engine marketing.
  • Strong generalist marketing background, comfortable owning campaigns but also flexible in supporting other areas as needed.
  • Expertise in HubSpot and marketing automation tools.
  • Strong analytics and reporting skills, with the ability to measure the success of ABM campaigns and adjust strategies based on data insights.
  • Experience in the cybersecurity industry is required; AppSec experience is preferred.
  • Strong analytical and problem-solving skills with the ability to interpret data and adjust campaigns accordingly.
  • Excellent communication and project management skills.
Responsibilities
  • Develop, manage, and optimize ABM campaigns across multiple channels, including LinkedIn, Reddit, search, and programmatic media, ensuring targeted engagement and conversion.
  • Own the entire campaign lifecycle, from initial concept and execution to tracking performance, optimization, and detailed reporting.
  • Collaborate closely with design, product marketing, and other marketing teams to ensure alignment and the successful execution of campaigns.
  • Work in partnership with sales and sales development teams to create 1:1 and 1:Few ABM campaigns. Develop a repeatable process for breaking in to new target accounts.
  • Utilize HubSpot to manage marketing automation workflows, audience segmentation, and campaign reporting.
  • Provide support for various marketing operations and ad-hoc projects, ensuring seamless cross-functional collaboration across departments.
  • Advise the demand generation team on strategies to improve conversion rates and actively contribute to A/B testing for web performance and campaign effectiveness.
  • Continuously optimize campaigns by refining creative assets, messaging, and targeting strategies to drive consistent improvement.
  • Stay informed on the latest industry trends and best practices, with a particular focus on cybersecurity and Application Security (AppSec), to maintain cutting-edge campaign strategies.

Endor Labs specializes in cybersecurity by analyzing software to identify vulnerabilities that hackers could exploit. They provide a risk score for software packages based on security, quality, popularity, and activity, which helps clients focus on critical issues by reducing alert noise. Their flexible policy engine allows clients to create tailored security policies, and they assist in managing Software Bill of Materials (SBOM) and Vulnerability Exploitability Exchange (VEX). Endor Labs aims to enhance the security and quality of software for businesses of all sizes across various industries.

Company Stage

Series A

Total Funding

$92.4M

Headquarters

Palo Alto, California

Founded

2021

Growth & Insights
Headcount

6 month growth

15%

1 year growth

52%

2 year growth

208%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Microsoft enhances credibility and expands market reach.
  • Strategic investment from Citi Ventures indicates strong market confidence.
  • Recognition in industry awards boosts brand visibility and innovation leadership.

What critics are saying

  • Increased competition from similar cybersecurity firms may impact market share.
  • Dependence on major clients like Microsoft poses revenue risks if they switch.
  • Rapid open-source software evolution may outpace Endor Labs' tool updates.

What makes Endor Labs unique

  • Endor Labs specializes in reachability-based dependency analysis for precise vulnerability detection.
  • Their Dependency Lifecycle Management Platform addresses ungoverned open-source software sprawl.
  • Endor Labs offers a flexible policy engine for tailored risk management.

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