Full-Time

Vice President Branded Retail Sales

Updated on 8/1/2026

Deadline 8/1/27
The Pictsweet Company

The Pictsweet Company

Grower and processor of frozen and fresh vegetables

No salary listed

Bells, TN, USA

In Person

Category
Retail (2)
,
Required Skills
Sales
CRM
Marketing
Requirements
  • A minimum of ten years of food broker management and/or direct sales experience is required.
  • Sales team management experience is required.
  • A bachelor's degree from an accredited college or university is required.
  • A valid driver's license and ability to travel extensively are required.
  • Strong sales planning skills and experience with enterprise customer relationship management systems are required.
  • Outstanding interpersonal skills, including excellent oral and written communication, strong intellect, and problem-solving skills are required.
Responsibilities
  • Manage and direct the Sales Directors, Sales Managers, and Merchandiser Manager, with accountability for Branded Retail Sales team volume and trade budgets.
  • Participate in development of the overall Branded Retail Sales strategy and objectives.
  • Implement the Branded Retail Sales strategies and objectives through effective use of the Sales team and broker representatives.
  • Develop and evaluate the Sales Directors, Sales Managers, and Merchandiser Manager on the Branded Retail Sales team.
  • Evaluate the effectiveness of each food broker and develop corrective actions where necessary.
  • Travel to markets to evaluate retail conditions and market execution of stated retail branded objectives.
  • Participate in customer calls as appropriate with Sales team members, and develop strong working relationships with key customer contacts.
  • Work with the internal Trade Analytics team to evaluate trade funds spending and develop effective and efficient trade merchandising and marketing plans for implementation by the Sales Directors and Managers.
  • Work with the internal Marketing Analytics team to develop effective market data and support materials for use in field sales efforts.
  • React to change productively and perform other duties appropriate to the position as requested by the supervisor.
  • Lead and develop next talent for broader roles and responsibility.
Desired Qualifications
  • National and Regional Grocery Retailers/Wholesalers account management experience is preferred.
The Pictsweet Company

The Pictsweet Company

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The Pictsweet Company is a vegetable grower and processor that produces and distributes frozen and fresh vegetables and potato products under its Pictsweet Farms brand. It operates its own farms and processing facilities, running a farm-to-consumer model that carries produce from cultivation through packing to retail shelves, and it markets its products as 100% all-natural vegetables. Alongside its packaged goods, the company maintains a consumer-facing presence built around recipes, a news section, and social channels that help shoppers use its vegetables and potatoes at home. What sets Pictsweet apart is its emphasis on supply-chain transparency and control over both growing and processing, letting it tie its packaged products back to its own farms. The goal is to bring natural, farm-grown vegetables and potato products from its fields to households across its retail markets.

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Bells, Tennessee

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Vegetables for Air Fryer targets 62% of U.S. households, driving sales.
  • Domestic sourcing strengthens sustainability appeal and secures supply chain stability.
  • Early freezing preserves freshness, meeting premium consumer expectations consistently.

What critics are saying

  • 2020 Listeria recall threatens brand trust with high probability of recurrence.
  • San Antonio shutdown exposes operational fragility and talent drain risks.
  • Competitor consolidation enables price undercutting via vertical integration pressure.

What makes The Pictsweet Company unique

  • Family-owned four-generation legacy since 1945 differentiates Pictsweet in frozen vegetables.
  • 100% grown on American Soil pledge sets Pictsweet apart from national competitors.
  • Exclusive focus on frozen vegetables distinguishes Pictsweet from broader food rivals.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Health Savings Account/Flexible Spending Account

Life Insurance

Disability Insurance

401(k) Company Match

Paid Vacation

Paid Sick Leave

Paid Holidays

Company News

Frozen & Refrigerated Buyer
Jun 10th, 2022
The Pictsweet Company launches Vegetables for the Air Fryer

For the 62% of U.S. households with an air fryer, Pictsweet Farms introduces Vegetables for the Air Fryer.