Full-Time

Sr Product Marketing

Competitive Intelligence

Posted on 11/28/2024

CDK Global

CDK Global

5,001-10,000 employees

Integrated software solutions for automotive retail

Compensation Overview

$110k - $125kAnnually

+ Bonus

Senior

H1B Sponsorship Available

Remote in USA

Category
Product Marketing
Product
Required Skills
Market Research
Sales
Product Management
Data Analysis
Requirements
  • Bachelor’s degree in Business, Marketing, Economics, or a related field.
  • 5+ years of experience in competitive intelligence, market research, or a similar strategic role, ideally within B2B SaaS and/or automotive retail. Prior experience managing a competitive intelligence team or program is a plus.
  • Knowledge of modern competitive analysis concepts and techniques.
  • Proven track record of developing and executing competitive intelligence initiatives that enable market differentiation and drive strategic business decisions.
  • Demonstrated ability to lead initiatives across virtual teams.
  • Excellent communications skills, to both internal and external stakeholders, both oral and written, highly skilled in content creation.
  • 15-30% Travel
Responsibilities
  • Build a deep understanding of CDK’s business model, growth strategy, differentiated product offerings, customers, and partners
  • Develop and implement a competitive intelligence framework to track and analyze competitors' products, strategies, and market positioning
  • Facilitate comprehensive competitive analyses, including SWOT, competitive market positioning, and trend analysis, to support strategic planning
  • Partner with product marketing, sales, and product management teams to align competitive insights with product roadmaps and go-to-market strategies
  • Partner with product marketing to create and maintain competitive playbooks, battle cards, and training materials to equip sales and customer success teams with effective competitive positioning
  • Collaborate to deliver training sessions for sales and customer success teams on leveraging competitive insights effectively
  • Develop and present reports, dashboards, and presentations summarizing competitive findings and strategic recommendations for executive leadership
  • Provide thought leadership on market trends and the competitive landscape to guide high-level business decisions
  • Manage and optimize competitive intelligence tools and platforms to enhance data gathering, analysis, and reporting
  • Collaborate with third-party vendors as needed to strengthen competitive intelligence capabilities

CDK Global provides integrated software solutions specifically designed for the automotive retail industry. Their products help auto dealerships manage various operations such as billing, customer relationship management (CRM), inventory management, and service scheduling. By using these software tools, dealerships can streamline their processes, improve customer experiences, and increase sales. Unlike many competitors, CDK Global focuses on the unique challenges of the automotive market, including the transition to electric vehicles (EVs), and tailors its solutions accordingly. The company's goal is to enhance the efficiency and productivity of its clients through advanced technology, ultimately driving the automotive retail industry forward.

Company Size

5,001-10,000

Company Stage

IPO

Headquarters

Hoffman Estates, Illinois

Founded

1972

Simplify Jobs

Simplify's Take

What believers are saying

  • CDK Global's hybrid intelligence model could revolutionize the automotive industry by 2025.
  • Strong client retention is indicated by the extended relationship with Findlay Automotive Group.
  • New certification programs for employees can enhance client satisfaction and operational efficiency.

What critics are saying

  • Legal battles with Tekion could damage CDK Global's reputation and finances.
  • A $100 million antitrust lawsuit payout indicates potential business practice vulnerabilities.
  • Cybersecurity breaches highlight weaknesses in CDK Global's data protection measures.

What makes CDK Global unique

  • CDK Global specializes in integrated software solutions for the automotive retail industry.
  • The company offers a subscription-based model for its software solutions.
  • CDK Global focuses on EV transition challenges faced by dealerships.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Vacation

401(k) Company Match

Tuition Reimbursement

Company News

Reuters
Feb 12th, 2025
Auto tech giant CDK accuses rival Tekion of hacking 'campaign' in lawsuit

Feb 11 (Reuters) - Automotive retail software giant CDK Global has sued rival Tekion in U.S. court, accusing it of an illegal cyber hacking campaign to scrape confidential data from dealerships' computer systems in a bid to drive new business.

AutomationX
Jan 21st, 2025
CDK Global to showcase hybrid intelligence at NADA Show 2025

At the upcoming NADA Show 2025 in New Orleans, CDK Global will present its innovative hybrid intelligence model, which aims to revolutionise the automotive industry by combining human insights with advanced technology.

Business Wire
Jan 7th, 2025
CDK Extends Relationship With Findlay Automotive Group

CDK extends relationship with Findlay Automotive Group.

Business Wire
Dec 16th, 2024
CDK Earns 2024 Great Place to Work(R) Certification

CDK earns 2024 Great Place to Work(R) certification.

Dealership Guy
Dec 10th, 2024
Tekion sues CDK Global, accuses firm of holding data 'hostage'

Automotive software firm Tekion is suing CDK Global over alleged anti-competitive practices involving dealership data.

INACTIVE