Full-Time

Growth Marketing Manager

Posted on 10/29/2024

Parsley Health

Parsley Health

51-200 employees

Holistic and functional medicine services provider

Healthcare

Compensation Overview

$97.8k - $115kAnnually

Mid, Senior

Los Angeles, CA, USA + 2 more

More locations: New York, NY, USA | United States

Remote-first with the option to work from one of our centers in NYC or LA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Highly analytical background with the ability to translate data into actionable insights.
  • 3-5 years experience in managing paid search and social campaigns, including experience working with creative teams.
  • Strong project management skills with experience in coordinating cross-functional teams and delivering results.
  • Demonstrated ability as a people manager.
  • Clear, empathetic communication with a deep understanding of customer needs and constraints, balanced with internal priorities and limitations.
  • Enthusiasm for Parsley Health’s mission and eagerness to become part of our collaborative, friendly, and dynamic team.
Responsibilities
  • Manage paid search and social campaigns to drive member growth and ensure the success of creative assets by coordinating with vendors, copywriters, and designers.
  • Collect and analyze data across all marketing channels, providing regular reports on performance and insights that guide optimization.
  • Develop and manage growth experiments (e.g., A/B testing) to discover new opportunities for acquisition and scale paid efforts.
  • Act as the primary liaison between the Marketing team and the EPD + Data teams, ensuring alignment on growth initiatives and accurate data flow.
  • Manage the creative team’s queue to ensure content evolves with data-backed insights, maintaining a strong brand presence across paid channels.
  • Optimize the paid media funnel to increase conversion rates and improve key metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS).

Parsley Health offers holistic and functional medicine services that focus on addressing the root causes of chronic conditions. The company creates personalized health plans based on a patient's genetics, history, lifestyle, and symptoms, serving clients with issues like Irritable Bowel Syndrome and Insomnia. Unlike traditional healthcare providers, Parsley Health operates on a membership model, providing consultations, advanced lab tests, and ongoing support for nutrition and lifestyle changes. The goal is to help clients achieve long-term health improvements rather than just managing symptoms.

Company Stage

Series C

Total Funding

$117.7M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

0%

1 year growth

-4%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnership with Daily Harvest meets demand for convenient, health-focused meal solutions.
  • Chris Ricaurte's appointment as Co-CEO could accelerate growth and operational efficiency.
  • Women's health program for employers may attract corporate clients seeking wellness solutions.

What critics are saying

  • Competition from health summits like Luminescence focusing on women's health is increasing.
  • Maintaining quality in Daily Harvest partnership could affect customer satisfaction.
  • Leadership changes with Chris Ricaurte may lead to strategic shifts disrupting operations.

What makes Parsley Health unique

  • Parsley Health integrates technology, nutrition, and prevention into primary care since 2016.
  • The company offers personalized health plans focusing on root causes of chronic conditions.
  • Membership-based model provides ongoing support, advanced testing, and holistic treatment plans.

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Benefits

Equity Stake

401(k) + Employer Matching program

Remote-first

Complimentary Parsley Health Complete Care membership

Medical, Dental, and Vision insurance

Generous 4+ weeks of paid time off

Annual professional development stipend

INACTIVE