Full-Time

Growth Marketing Manager

Confirmed live in the last 24 hours

Parsley Health

Parsley Health

51-200 employees

Holistic and functional medicine services

Healthcare
Consumer Goods

Compensation Overview

$97.8k - $115kAnnually

Mid

Los Angeles, CA, USA + 1 more

More locations: New York, NY, USA

Remote-first with the option to work from one of our centers in NYC or LA.

Category
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • Highly analytical background with the ability to translate data into actionable insights.
  • 3-5 years experience in managing paid search and social campaigns, including experience working with creative teams.
  • Strong project management skills with experience in coordinating cross-functional teams and delivering results.
  • Demonstrated ability as a people manager.
  • Clear, empathetic communication with a deep understanding of customer needs and constraints, balanced with internal priorities and limitations.
  • Enthusiasm for Parsley Health’s mission and eagerness to become part of our collaborative, friendly, and dynamic team.
Responsibilities
  • Manage paid search and social campaigns to drive member growth and ensure the success of creative assets by coordinating with vendors, copywriters, and designers.
  • Collect and analyze data across all marketing channels, providing regular reports on performance and insights that guide optimization.
  • Develop and manage growth experiments (e.g., A/B testing) to discover new opportunities for acquisition and scale paid efforts.
  • Act as the primary liaison between the Marketing team and the EPD + Data teams, ensuring alignment on growth initiatives and accurate data flow.
  • Manage the creative team’s queue to ensure content evolves with data-backed insights, maintaining a strong brand presence across paid channels.
  • Optimize the paid media funnel to increase conversion rates and improve key metrics like cost-per-acquisition (CPA) and return on ad spend (ROAS).

Parsley Health provides holistic and functional medicine services aimed at addressing the root causes of chronic conditions. Operating in major U.S. cities like New York, Los Angeles, and San Francisco, the company focuses on personalized health plans that consider a patient's genetics, history, lifestyle, and symptoms. Clients dealing with conditions such as Irritable Bowel Syndrome, Premenstrual Syndrome, Eczema, and Insomnia seek alternatives to conventional medicine and prioritize long-term health improvements. Parsley Health's membership-based model allows clients to pay a subscription fee for access to consultations, advanced lab tests, and ongoing support for nutrition and lifestyle changes. The process begins with an initial consultation to gather detailed health information, followed by personalized lab work and the creation of a customized health plan. The goal is to provide continuous support to help clients achieve and maintain better health.

Company Stage

Series C

Total Funding

$117.7M

Headquarters

New York City, New York

Founded

2016

Growth & Insights
Headcount

6 month growth

-1%

1 year growth

-15%

2 year growth

-31%
Simplify Jobs

Simplify's Take

What believers are saying

  • The appointment of Chris Ricaurte as Co-CEO, with his extensive financial and operational experience, could drive significant growth and operational efficiency.
  • The launch of specialized programs like the comprehensive gastrointestinal care and women's health programs positions Parsley Health as a leader in targeted, holistic healthcare solutions.
  • Partnerships with companies like UpHealth for remote language interpretation services and Daily Harvest for curated meals enhance the value proposition for members.

What critics are saying

  • The niche focus on holistic and functional medicine may limit the market size and appeal to a broader audience.
  • The membership-based model might be a barrier for potential clients who are not willing to commit to a subscription service.

What makes Parsley Health unique

  • Parsley Health's holistic and functional medicine approach sets it apart from traditional healthcare providers who often focus on symptom management rather than root causes.
  • The membership-based model ensures a steady revenue stream and allows for continuous, personalized care, unlike fee-for-service models.
  • Partnerships with companies like Daily Harvest to offer doctor-recommended meals further enhance their comprehensive approach to health and wellness.

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Benefits

Equity Stake

401(k) + Employer Matching program

Remote-first

Complimentary Parsley Health Complete Care membership

Medical, Dental, and Vision insurance

Generous 4+ weeks of paid time off

Annual professional development stipend