Director – Email Marketing
Posted on 9/24/2023
Cambridge, MA, USA
Experience Level
Desired Skills
Data Analysis
Growth & Marketing
  • 10+ years of experience in marketing strategy, ideally in a dynamic, high growth, matrixed setting with multiple priorities
  • Expert-level understanding of email marketing, customer journey mapping, and how email interacts with other channels to improve customer engagement
  • Expertise in email marketing platforms, such as Salesforce Marketing Cloud. It's a plus if you've set-up email marketing from scratch
  • Track record of leading multiple impactful email campaigns, serving as an advocate of industry best practices, shaping targeting and testing strategies, coordinating efforts across internal teams and external partners, and using engagement and business metrics to gauge communication efficacy and make go-forward recommendations
  • Superior team management and project management skills with ability to meet deadlines, navigate potential challenges, and adjust priorities in a fast-moving environment
  • Highly analytical and can create a narrative and strategic recommendations from data and drive a channel learning agenda
  • Proven ability to effectively interact with and influence stakeholders, including executive leadership, fostering productive working relationships
  • Methodical and detail-oriented problem solver who provides clear direction and communication with others regarding tasks and results
  • A zeal for prioritizing customer centricity, underscoring an unwavering dedication to enhancing customer experiences
  • Recognized for innovative thinking and a willingness to take calculated risks
  • Experience collaborating with data and analytics groups as well as technology teams to construct and launch novel capabilities for the experimentation and deployment of communications
  • Develop and execute the company's email marketing strategy, aligning it with overall marketing and business objectives
  • Plan, create, and manage email marketing campaigns that engage and nurture leads and customers throughout their journey
  • Utilize customer data and segmentation strategies to create targeted email campaigns that deliver relevant content to different audience segments
  • Implement marketing automation workflows to trigger personalized emails based on user behaviors, ensuring timely and relevant communication
  • Track and report on the ROI of email marketing efforts, demonstrating the impact on business goals and KPIs
  • Work closely with the Partnership team to test new product offerings, drive revenue growth, and derive actionable insights
  • Manage and mentor a team of email marketing specialists, providing guidance, setting goals, and fostering a collaborative and innovative work environment
  • Establish a test and learn agenda that improves performance and enables continuous improvement of the channel
  • Leverage analytics and data-driven insights to optimize email campaign metrics
Desired Qualifications
  • Bachelor's degree; advanced degree is a plus