Director of Demand Generation
Posted on 8/15/2022
INACTIVE
Business insurance for tech companies
Company Overview
Vouch was founded to increase the number of startups that succeed, with the mission to fix business insurance. They provide coverage that is efficient, affordable, and simple, designed specially for startups so companies can focus on what matters.
Financial Services
B2B
Company Stage
Series C
Total Funding
$169.1M
Founded
2018
Headquarters
San Francisco, California
Growth & Insights
Headcount
6 month growth
↑ 4%1 year growth
↑ 9%2 year growth
↑ 51%Locations
Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Management
Marketing
Sales
Salesforce
Segment
Webflow
CategoriesNew
UI/UX & Design
Growth & Marketing
Requirements
- 8-10+ years of B2B SaaS demand generation experience
- 4+ years of people management experience
- Extensive experience in the development and execution of multi-channel demand generation campaigns
- Strong reporting capabilities with the ability to track campaign performance and associated spend down to the most granular details while providing roll-up reporting to senior management
- Significant experience with marketing technology platforms (Salesforce, Marketing Automation, Data)
Responsibilities
- Own demand generation at Vouch (strategy, forecast, budget, roadmap, results)
- Manage, develop, and grow a team of marketers
- Manage direct/marketing and partner activation channels to drive leads & applications
- Optimize website and interactive tool (ie. coverage calculator, risk assessment) performance in collaboration with our webflow designers & developers
- Partner with Head of Marketing to develop growth strategy for mid-market segment
- Opportunity to take on a BDR pod
- Set demand gen technology and vendor roadmap, as needed
- Collaborate with leaders across sales, partnerships, and product
Desired Qualifications
- Exposure to and passion for early-stage startups and/or high growth environments
- A background in insurance or other regulated categories