Campaign Manager

About the role

Workera, a pioneering company in the AI-powered skills technology sector, is seeking a dynamic and strategic North America Campaign Manager to lead our marketing efforts across the NA West region. This role requires a blend of creativity and analytical prowess, suited for an individual with a proven track record in managing large-scale marketing campaigns and a deep understanding of digital platforms.

About your team

Join our Marketing team, a vital and energetic force at the forefront of our go-to-market strategy. As a critical team member, you will cross-functionally work with marketing, sales, and leadership to drive Workera’s growth goals. Your role involves harnessing your expertise to drive marketing campaigns that engage and captivate our target markets. Make a tangible impact on our company’s growth and the future of skills technology.

What You’ll Do

Within 3 months, you will:

• Develop and execute initial marketing campaigns across North America to increase brand visibility and generate leads.
• Collaborate with cross-functional teams to draft cohesive plans for the West region, aligning efforts with team objectives.
• Begin analyzing campaign performance data to identify early insights and inform strategy adjustments.

Within 6 months, you will:

• Lead the execution of expanded marketing campaigns across North America, focusing on enhancing brand visibility and lead generation.
• Drive collaboration with cross-functional teams to develop innovative plans for the West region, aiming to exceed established targets.
• Take ownership of budget management and forecasting for marketing campaigns, optimizing resource allocation for maximum ROI.

Within 9 months, you will:

• Spearhead the development and execution of advanced marketing campaigns across North America, elevating brand visibility and lead generation efforts.
• Forge strong partnerships with cross-functional teams to create cohesive and innovative plans for the West region, driving towards surpassing targets. 
• Utilize comprehensive analysis of campaign performance data to continually refine strategies and deliver insightful reports to senior management for informed decision-making.

*Please note as we are a dynamic and quickly growing startup, things are always subject to change*

What You’ll Bring

This role requires a blend of creativity and analytical prowess in a growth role, suited for an individual with a proven track record in managing enterprise-focused marketing campaigns and a deep understanding of digital platforms.

• Bachelor’s degree in Marketing, Business, or a related field.
• At least 3 years of experience in marketing or a similar role, focusing on digital media, email marketing, and campaign management.
• Proven success in leading marketing campaigns from conception through to execution and analysis.
• Strong understanding of various marketing platforms, including digital advertising, social media, and content marketing.
• Excellent communication, leadership, and project management skills.
• Ability to work in a fast-paced, ever-changing environment.
• Experience in field and/or event marketing is a plus
• Experience in the technology and/or AI sector is a plus
• Proficiency in GenAI, analytics tools, and CRM software is a plus
• Advanced degree in Marketing or Business Administration is a plus
• Proficiency in utilizing AI tools such as ChatGPT or equivalent digital assistants and applying them effectively within your work context